Strategy and Performance
How to Define Relevant KPIs: The Key to Real Strategic Impact
Learn how to define KPI's that truly reflect your company’s strategic goals — and avoid metrics that only create noise.
Guilherme Barbassa
28/07/2025
Guilherme Barbassa
Strategy and Performance
Why Microsoft Viva Goals Shut Down?
Microsoft Viva Goals will shut down by 2025. Find out why the OKR tool failed and what it reveals about performance management.
Guilherme Barbassa
18/07/2025
Strategy and Performance
The End of Viva Goals Is a Wake-Up Call: Is Your Company Ready to Ditch “Cosmetic OKRs”?
The end of Viva Goals reveals flaws in OKR adoption. Learn how to avoid cosmetic OKRs and move toward real strategic governance.
Guilherme Barbassa
16/07/2025
Strategy and Performance
Is Your Strategy Muscle or Makeup? The Silent Risk of “Cosmetic OKRs”
All about cosmetic OKRs. Learn how to avoid strategic management pitfalls.
Guilherme Barbassa
16/07/2025
Strategy and Performance
5W2H: What is it and how to apply this model in your management?
Learn how to effectively apply the 5W2H method, align culture and technology, and turn strategies into concrete, measurable actions.
Guilherme Barbassa
10/07/2025
Strategy and Performance
BI – Business Intelligence: what it is and what it's for?
Find out what Business Intelligence (BI) is and how it transforms data into strategic insights for more assertive decision-making.
Guilherme Barbassa
08/07/2025
Strategy and Performance
Strategic planning: main advantages and disadvantages
Not having strategic planning is like wanting to guide your company in the dark. In this complete guide, understand the advantages and advantages of this methodology!
Guilherme Barbassa
02/07/2025
Strategy and Performance
OKRs: Why alignment with strategy is decisive
Discover how OKRs connect strategy and objectives to drive real results through focus, alignment, and sustainable performance.
Guilherme Barbassa
25/06/2025
Strategy and Performance
OKR: Understand What It Is and How to Implement the Methodology in Your Company!
In this blog, you will learn how to use OKRs, a tool that defines objectives and key results for achieving a company's goals.
Guilherme Barbassa
20/06/2025
Strategy and Performance
OKRs: Implementation and strategic alignment in 2025
OKRs: How to align objectives and results in 2025 with a focus on real impact, ESG, and innovation. Learn about common mistakes, future trends, and the role of AI in strategic management.
Guilherme Barbassa
18/06/2025
Strategy and Performance
CPM: What is it and what is it for?
Find out what CPM (Corporate Performance Management) is, how it works and how it can help improve your company's performance and strategy
Guilherme Barbassa
17/06/2025
Strategy and Performance
OKRs in 2025: Why They Still Matter — and Where They Fall Short
Discover why OKRs remain relevant in 2025, where they fall short in real-world use, and how to choose the best performance management method for your business.
Guilherme Barbassa
13/06/2025
Guilherme Barbassa is the CEO of Actio Software, with over 20 years of experience in strategic management and business transformation. He works on the integration of strategy, governance, and technology, supporting senior leadership in building results-oriented management systems.