Strategy and Performance
What is methodology and how does it increase your company’s results?
Discover what methodology is, what it is for and how it can help your company achieve excellent results!
Guilherme Barbassa
11/02/2026
Guilherme Barbassa
Strategy and Performance
In-house development vs. SaaS
Understand when it makes sense to develop an internal system or hire a SaaS software, evaluating total cost, risk, maintenance, and scalability.
Guilherme Barbassa
09/02/2026
Strategy and Performance
Effective strategic planning: how and why to implement it?
Discover how to build an effective strategic plan for your business's success. Analysis, strategies, and implementation.
Guilherme Barbassa
02/02/2026
Strategy and Performance
Balanced Scorecard (BSC): Complete guide to applying with Actio!
The Balanced Scorecard (BSC) can be a valuable tool for achieving success in your business! Read our post to find out how!
Guilherme Barbassa
02/02/2026
Strategy and Performance
OKRs and KPIs: discover the differences between the approaches
OKR and KPI are two methodologies that generate a lot of confusion. Discover, on this blog, the meaning of each term and see examples
Guilherme Barbassa
23/01/2026
Strategy and Performance
Strategic Planning: How to do it using OKR?
Click here and discover how to integrate the OKR methodology into your strategic planning to contribute to the growth of your company.
Guilherme Barbassa
22/01/2026
Strategy and Performance
Why Reviewing Strategy Too Late Undermines Execution
Reviewing strategy too late creates an illusion of control, but it reduces the organization’s ability to adjust and make decisions. Without a continuous rhythm, execution loses momentum over time.
Guilherme Barbassa
20/01/2026
Strategy and Performance
PDCA Cycle: Understand What It Is and How to Apply It with Actio!
Discover everything about the PDCA Cycle: what it is, how to apply it, practical examples, and tips to implement this robust continuous improvement methodology in your company.
Guilherme Barbassa
20/01/2026
Strategy and Performance
Bonus Plan: How to Create an Effective Model for 2026
Learn how to design a bonus plan for 2025 that motivates employees, increases productivity, and aligns team goals with your company’s strategic objectives.
Guilherme Barbassa
07/01/2026
Strategy and Performance
When clear goals fail to create focus in strategy execution
Clear goals don’t always create focus. When there is no explicit hierarchy among objectives, execution becomes fragmented, decisions turn conflicting, and strategy loses its ability to guide day-to-day choices.
Guilherme Barbassa
06/01/2026
Strategy and Performance
When KPIs hinder strategy execution instead of enabling it
Indicators are essential, but they can hinder strategy execution when they fail to guide decision-making. Learn when metrics turn into noise.
Guilherme Barbassa
02/01/2026
Strategy and Performance
Project Management: Advantages and Disadvantages of This Approach
Discover the advantages and advantages of project management, an essential methodology for the success of business strategy.
Guilherme Barbassa
26/12/2025
Guilherme Barbassa is CEO of Actio Software, with over 20 years of experience in strategic management and business transformation. He works in the integration between strategy, governance, and technology, supporting senior leadership in building results-oriented management systems.