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Home " The End of Viva Goals Is a Wake-Up Call: Is Your Company Ready to Ditch “Cosmetic OKRs”?

The End of Viva Goals Is a Wake-Up Call: Is Your Company Ready to Ditch “Cosmetic OKRs”?

The end of Viva Goals reveals flaws in OKR adoption. Learn how to avoid cosmetic OKRs and move toward real strategic governance.
  • Guilherme Barbassa
  • Strategy and Performance
  • 15:18
  • 16/07/2025

Table of contents

Foto de Guilherme Barbassa

Guilherme Barbassa

Guilherme Barbassa is CEO of Actio Software, with over 20 years of experience in strategic management and business transformation. He works in the integration between strategy, governance, and technology, supporting senior leadership in building results-oriented management systems.

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Home » Blog » Strategy and Performance
" The End of Viva Goals Is a Wake-Up Call: Is Your Company Ready to Ditch “Cosmetic OKRs”?

The End of Viva Goals Is a Wake-Up Call: Is Your Company Ready to Ditch “Cosmetic OKRs”?

Indicators are essential, but they can hinder strategy execution when they fail to guide decision-making. Learn when metrics turn into noise.

  • By Guilherme Barbassa
  • Strategy and Performance
  • 16:00
  • 16/07/2025

Table of contents

Microsoft’s announcement of Viva Goals' discontinuation sparked a wave of reactions across the market. The search for a “replacement” began. But this race to fill a technological gap is actually an invitation to a much deeper reflection. This event is the perfect catalyst to confront a challenge many companies have been silently facing: the rise of “Cosmetic OKRs” — a concept we discuss in detail here.

The rush to switch from one tool to another, a “similar” one, creates the perfect environment for Cosmetic OKRs to thrive. The tool changes, but the illusion of progress remains. Learn how to break this cycle once and for all.

Enjoy the read!

From Technical Problem to Strategic Opportunity

Perhaps unintentionally, Microsoft gave us a chance to pause and ask: was our goal management system really working? Or were we just dressing up a fragmented governance structure?

If your OKRs lived in a silo, disconnected from operational risks and your company’s incentive systems, then the tool wasn’t the solution — it was part of the problem. Moving from one OKR tool to another is like switching brands of makeup hoping for healthier skin. The real solution lies in addressing the cause, not the symptom.

The Right Question to Ask Now

The discontinuation of Viva Goals demands a decision. Leaders can choose the path of a simple replacement, swapping one tool for another and continuing the cycle of fragmented management. Or they can choose the path of evolution. This is the time to stop searching for a “Viva Goals replacement” and start seeking an “integrated governance platform.”

The question your executive committee should be asking is not:

“Which OKR tool are we going to adopt?”

But rather:

“How can we use this opportunity to finally build a system where our Strategy, our Risks, and our Performance are intrinsically connected?”

Use this moment. Not just to switch software, but to completely upgrade your strategic execution approach. The end of Viva Goals doesn’t have to be a technical headache; it can be the birth of much stronger and more effective governance. The choice is yours.

Discover the solution to turn change into a revolution:

Actio Strategic Management – Best Alternative to Viva Goals in 2025 – Actio

Find more valuable insights for high-performance businesses on our LinkedIn LinkedIn

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Guilherme Barbassa
Guilherme Barbassa

Guilherme Barbassa is CEO of Actio Software, with over 20 years of experience in strategic management and business transformation. He works in the integration between strategy, governance, and technology, supporting senior leadership in building results-oriented management systems.

Foto de Guilherme Barbassa

Guilherme Barbassa

Guilherme Barbassa is CEO of Actio Software, with over 20 years of experience in strategic management and business transformation. He works in the integration between strategy, governance, and technology, supporting senior leadership in building results-oriented management systems.

Fill out the form and get to know the solution da Actio to manage strategy with governance, visibility, and alignment over time.

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Home " The End of Viva Goals Is a Wake-Up Call: Is Your Company Ready to Ditch “Cosmetic OKRs”?

The End of Viva Goals Is a Wake-Up Call: Is Your Company Ready to Ditch “Cosmetic OKRs”?

The end of Viva Goals reveals flaws in OKR adoption. Learn how to avoid cosmetic OKRs and move toward real strategic governance.
  • 16/07/2025
  • 15:18
  • Strategy and Performance

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Foto de Guilherme Barbassa

Guilherme Barbassa

Guilherme Barbassa is CEO of Actio Software, with over 20 years of experience in strategic management and business transformation. He works in the integration between strategy, governance, and technology, supporting senior leadership in building results-oriented management systems.

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