With a more user-friendly and responsive design, Stratec transforms your website into your calling card to the world.
To improve the visitor experience on Stratec's website, the company decided to redesign its homepage, giving more prominence to the solutions the company offers and its corporate presentation, with the aim of making the portal more corporate.
The previous design emphasized sharing corporate knowledge related to management and strategy. Anyone who visits the website today will not only have access to educational articles but also to a global platform that offers articles in blog format. In this new format, users can navigate topics more easily, expanding their knowledge of management and strategic planning methodologies.
On the homepage, visitors can find a sample of each solution Stratec offers, along with a video presentation, customer testimonials, and the latest news.
According to Tassia Corina, director of NOH! Communication and Culture, an outsourcing company dedicated to providing content production and online marketing consultancy services for Stratec, the redesign of the website comes in response to a new moment for the company. ”Stratec is growing and expanding its area of operation. We believe that the company deserved to give greater emphasis to its products on the Internet and that good results could be reaped in order to position itself in a different way in the market.“ According to Tassia, the stimulation of knowledge has not been left aside in this change. Now, the educational materials have an exclusive environment for publication, where browsers can explore each topic with ease. At the same time, those looking for a solution for managing their business will find several easy-to-use options within the management suites created by Stratec, on the home page. “Today's browsers don't have the patience to keep looking for information on websites, which should be available in the easiest way possible. Objectivity is the motto of the Internet,“ he says.
For Chico Meneghetti, founder of Spaghetti, the company responsible for the technical setup of the new platform, the redesign strategy was to organize matters related to products and customers and create a separate blog for news, will bring significant results for Stratec. “In terms of SEO, your website will be more relevant for search engine searches, by dealing with more specific topics. The website's main page will feature product icons, making navigation more user-friendly and intuitive, and a testimonials section to strengthen the brand. The news site was migrated to the blog, and all precautions were taken so that the articles would not lose their search engine indexing,“ he says. According to Meneghetti, the success achieved in website positioning is due to the mutual commitment between the three companies: Stratec, GHETTI, and Noh! Communication and Culture.
Another new feature is that the site is now available in Spanish and English, targeting the international market. The Spanish version also includes language in videos and educational articles. The English version is currently in the testing phase, with only institutional information.
Besides the portal, the company also invests in social media outreach, being present on Linkedin, Facebook, YouTube y Instagram.
