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Monitoring indicators: how to structure them in practice 

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The monitoring of indicators separates companies that merely measure from those that actually manage performance. In organizations of medium and large size, the challenge is rarely having numbers; it is transforming them, every month, into critical analysis and action with a clear owner and deadline. 

In this article, you will see how to prioritize what goes into the routine, how the indicator sheets support this discipline, and how Actio’s Strategic Management automates the monitoring cycle.  

How does the monitoring of indicators support the implementation of the strategy? 

The monitoring of indicators supports the implementation of the strategy by comparing, on regular cycles, the achieved result with the target, identifying deviations and triggering action plans with those responsible.  

Kaplan and Norton formalized this logic by proposing the Balanced Scorecard as a strategic management system, and not just a measurement system.  

In a classic article by Harvard Business Review, The authors show that the model connects the long-term strategy to the short-term actions and creates a feedback and learning mechanism. 

The relevance of the topic on the executive agenda is also evident in the surveys conducted by Bain & Company, They have been following the management tools adopted by leaders worldwide since 1993, including strategic planning and the Balanced Scorecard. 

Why do many performance systems lose the trust of the leadership? 

According to the McKinsey, There is consensus on how a good performance system should work, but leaders still have little confidence in the systems they have. Fragmentation, parallel informal systems, misalignment, and inconsistency are among the most cited complaints. 

In the best cases, according to the consultancy, the entire organization operates based on a single verified version of the truth. Therefore, the monitoring of indicators requires governance: a defined owner, data source, and periodicity for each indicator. 

Which indicators are included in the monthly analysis routine? 

Monthly routines include indicators directly linked to strategic objectives, those with a history of deviation, and those requiring leadership decision. Stable operational indicators can be monitored with automatic alerts, which saves managers’ time for the analysis that truly matters. 

Prioritization is the most important decision in indicator monitoring, because the leadership’s attention is limited.  

PESA, a reseller and rental company for Caterpillar machinery in the Southern region of Brazil, experienced this reality: it kept several categories of indicators on the platform, but only analyzed a portion of them in the monthly cycle. 

How should the indicators be classified by priority? 

A simple classification into four levels already organizes the routine and defines which indicators generate a follow-up report. 

Level Criterion Treatment in the cycle Frequency 
Critic Linked to a strategic objective or a relevant risk Mandatory report and committee analysis Monthly 
In attention Recent deviation or trend of worsening Report with preventive action plan Monthly or every two weeks 
Stable Within the goal of consistently performing well Follow-up by exception, with automatic alert Quarterly 
Information Context without associated decision Consultation on the dashboard Upon request 

To define what is critical, start from the strategy and not from the availability of data. The content about How to define relevant KPIs he details this reasoning. 

What is the ideal frequency for monitoring indicators? 

The frequency should follow the nature of the indicator. To track financial and commercial indicators, a monthly cycle usually suffices; critical operational indicators require daily or weekly readings. 

The principle is to keep the dashboard updated at the same pace as its components. A dashboard with data that is out of sync with the management cycle quickly loses credibility. 

Indicator sheets: how well do they work in performance monitoring? 

The indicator sheets work well in small structures, with few indicators, a single person in charge, and low need for traceability.  

In medium-sized and large companies, the limits appear quickly: conflicting versions, weak formulas, the absence of alerts, and difficulty in linking the indicator to goals, risks, and action plans. 

How to create a dashboard with a minimum governance structure? 

If the company still operates on spreadsheets, the first step is to standardize them. When deciding how to create an indicator spreadsheet, separate the data, the history of results, and critical analysis, avoiding formulas and comments that coexist in the same tab. 

Field Purpose 
Name and definition Avoid different interpretations of the same indicator 
Formula and data source Ensures traceability and reproducibility of the calculation 
Responsible It defines who is responsible for the result and the analysis 
Metals and polarity Indicates what is good and how to calculate the deviation 
Periodicity Sets when the data must be updated 
Traffic light and commentary It marks deviations and records the critical analysis 
Linked action plan It connects the deviation to the correction 

What are the limits of indicator spreadsheets in medium and large companies? 

The first limit is reliability. The studies compiled by Raymond Panko of the University of Hawaii show that errors in spreadsheets They are common, even among experienced professionals. In an indicator that guides decisions, a formula error has management costs. 

The second is the quality of the data. The Gartner It estimates that the low quality of data costs organizations an average of US$12.9 million per year in rework and late or erroneous decisions.  

Therefore, the monitoring of indicators requires a single and responsible source for the data. 

Criterion Indicator spreadsheets #1 Strategy Management Software 
Data source Manual typing or point-by-point imports Integration with ERP, BI, and other databases 
Governance It depends on the individual discipline Responsibilities and profiles defined by indicator 
Alerts Non-existent or manual Automatic, due to deviation and due to report backlog 
Action plan Parallel control Linked to the indicator 
Scale Degrades with volume It accompanies the growth of indicators and units 

If doubt is the time to migrate, the criteria for choosing an indicator management software they help structure the decision with the board. 

What should a dashboard show to support critical analysis? 

An effective dashboard displays few indicators, with goals, results, trends, and responsibilities visible, and allows you to navigate from the executive summary to the details of the deviation. Its role is not to display data, but to guide decision-making: what is outside the target, why, and what action is being taken. 

In practice, the monthly cycle monitoring dashboard functions like the agenda of the results meeting: the committee starts from the traffic light, opens the indicators that are deviating and checks whether there is any action underway.  

A well-designed dashboard panel respects the hierarchy of the strategy, with group overview at the top and breakdown by area. 

To deepen the visual design, see the content about performance indicators dashboard.  

How does Actio Strategic Management automate the follow-up report? 

Actio Strategic Management automates the cycle by allowing you to choose which indicators generate a follow-up report and which trigger e-mails to the responsible parties, in addition to linking the analysis to action plans.  

The result is a standardized routine, with less manual work for the strategy team. 

The functionality was born from a suggestion by Cristina Deguchi, supervisor of Planning and Management at PESA. According to her, these were simple but essential adjustments: without them, the strategy team would have unnecessary manual work.  

With the change, the company began to grant access to managers so that they could perform the analysis. 

Today, the follow-up flow offers the following features: 

  • Selection by indicator: the user decides individually which indicators generate the report, instead of a single configuration for the entire base. 
  • Targeted notification: defines which indicators trigger e-mail to the responsible parties. 
  • Report conditional on action: The report is only considered complete after an action has been registered in the action plan, which appears in the search filters. 
  • Qualified action: When opening the plan from the report, the manager classifies the action as preventive or corrective. 
  • Structured registration: The report accepts sub-items, instead of single fields for the planned and the actual. 
  • Visibility in the dashboard: The panel indicates which indicators have already had the report completed. 

Two of these rules, the action-based conclusion and the dashboard notification, are configurable, so each company adopts what makes sense for its governance. 

Want to see this flow applied to your operation? Get to know the Strategic Management of Actio and see how it connects indicators, reports, and action plans in a single platform. 

How to implement the routine of monitoring indicators step by step? 

To implement the routine, define indicators based on the strategy, assign a responsible for each one, standardize the monitoring report, establish a schedule for results meetings, and link any deviations to an action plan. Technology comes in to support this cycle, not replace it. 

  1. derive the indicators of the strategy. Part of the objectives and strategy deployment, and not the data that is already available. 
  1. Assign two responsible people. One is responsible for the result and the other for the quality of the data. 
  1. Standardize the report. Demand the cause of the deviation, the proposed action, and the closing projection. 
  1. Fix the rituals. Each level of leadership needs a forum and a roadmap. 
  1. Close the cycle. Any relevant deviation generates action with the owner and a deadline, reviewed at the next meeting. 
Ritual Frequency Participants Focus 
Operational meeting Weekly Area leaders Period deviations and ongoing actions 
Results Committee Monthly Management and managers Critical indicators and decisions 
Strategic review Quarterly High leadership Goals, initiatives and priorities 

The quarterly review is connected to Annual planning, This process re-calibrates goals and initiatives based on what the monitoring has revealed.  

The teams' participation already depends on KPI monitoring cultureWithout it, the report becomes a bureaucratic obligation. 

What errors compromise the monitoring of indicators? 

The most frequent errors are organizational, and not technical. They reduce the credibility of the routine and lead the leadership to decide outside the system. 

  • Indicators without a owner or without a single data source, This leads to a discrepancy in the numbers. 
  • Report forms filled out without associated action, which record the deviation, but do not correct it. 
  • Parallel spreadsheets, The so-called informal systems that McKinsey points to as a source of distrust. 
  • Focus only on performance indicators, Without the procedural steps that anticipate deviations. To structure the base, understand how implementing KPIs and the view of managing KPIs. 

How can you consolidate the monitoring of indicators in your company? 

Monitoring indicators no longer becomes a report but becomes a management discipline when it combines prioritization, responsibility, technology, and action. The indicator sheets can start the journey, but on a scale, the platform ensures a single source, alerts, and traceability between deviation and correction. 

The path involves choosing what is truly important, standardizing the follow-up report, and closing each cycle with an action plan.  

This is the flow that Actio’s Strategic Management supports, from the dashboard panel of indicators to the recording of preventive or corrective action. 

Ready to take monitoring of indicators to the next level? Speak with an Actio expert and see Strategic Management applied to your company’s follow-up cycle. 

Fill out the form and learn about the solution of Actio for managing strategy with governance, visibility, and alignment over time.

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Monitoring indicators: how to structure them in practice
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