In analyzing the management performance of small businesses, numbers, or so-called indicators, are fundamental. In an interview with Portal Exame, finance specialist Maurício Galhardo stated that if an entrepreneur doesn't establish numerical parameters, they simply won't know if the business has improved or worsened.
In Galhardo's view, there is five essential indicators To evaluate the management of small businesses, as presented on Exame.Com. The first is the profitability, which must be calculated monthly. By dividing profit by revenue, the entrepreneur will know the profitability percentage of their business. The expert mentions that, for different sectors, the indices considered positive change. In the case of retail, they are around 8%; for industry, the base is 5%, and in service provision, they reach between 20 and 25%.
The total sales value, or revenue, The consultant also points to that as a fundamental piece of data. From this number, it's possible to analyze whether the market is booming and also the performance of the sales team. In this case, Galhardo suggests comparing the current figure with that of the same month in the previous year.
The average ticket, Obtained from the division of total value by the number of sales is another calculation suggested by the specialist. In addition to providing an average of customer spending, it is an efficient way to increase sales value. It also allows for the evaluation of who sells more in terms of value, not just volume, across the entire team.
The cost of the product It is the fourth number suggested by Maurício Galhardo. “Divide the value of costs by that of sales, and the result will be a percentage that can be controlled periodically,” explains the consultant to Exame.Com. A very high percentage may indicate that the company buys too much or sells too little. But caution is also advised with very low percentages, which can lead to lost sales due to a lack of stock.
Finally, Galhardo advises to sum up expenses from time to time, especially fixed costs. This is an indicator that helps assess where the company is spending more than it should. This is a concern that, in the specialist's view, should involve all employees in preventing waste, with each team monitoring their own spending.
With information from Portal Exame
