The performance analysis A evaluation of a business should be based on methodologies that allow for the assessment of the company's different dimensions. This is the basic tip provided by the Strategic Management professor at Insper (Institute of Education and Research), Davis Kallás, in a report by the portal Exame. “Historically, companies only looked at financial results, but in reality, it's the same as looking in the rearview mirror,” warns the specialist, in a statement present in the article.
The Entrepreneurship professor at the Business School, Evandro Paes dos Reis, also interviewed by Exame.Com; mentions that detecting the sectors of companies facing problems should be the first step when dealing with Trace diagnosis. This allows, as Kallás reinforces, for the construction of a simple dashboard with indicators to be evaluated. For the experts cited in the report, it is possible to determine some metrics fundamentals as a starting point.
The first of them is really the financial analysis; crucial for realizing if something is not going well. In this sense, it is necessary to observe revenue, fixed and variable costs; in addition to results. David Kallás suggests analyzing results from the company's profit and cash flow. “Sometimes, it can be profitable, but there are problems with cash flow; either because there is a large inventory, selling a lot on credit, and taking a long time to receive payments,” he states to Exame.Com.
Customer satisfaction is another fundamental indicator, according to the Insper professor's analysis. To achieve this, it's worthwhile to use questionnaires, call and talk to customers, always seeking to gather qualitative data that allows for reflection on possible changes. An important issue to address, according to the report, concerns service recommendations; a great sign of effective customer relationships. Special care, as advised by David Kallás, should be given, for example, to complaints made through online channels; these require follow-up due to the negative impact they can cause.
The staff is also a basic factor for analysis, according to the experts interviewed by Portal Exame. They mention that it is essential to have a well-composed team and observe the organizational climate. Possible work overload, low salaries, gossip, and intrigues are some of the warning signs pointed out.
Finally, the Exame.Com report adds the need to observe operational and technological issues. In this regard, it is worth evaluating whether the implemented systems meet the company's needs, as well as punctuality in delivery times, lack of stock, and possible failures in products and process execution. Here are some tips for you to know if Your business is doing well.
With information from Portal Exame
