What is the ideal instrument for a company to measure the results of its management? This is the question posed by Portal Exame to consultant and professor Dalton Viesti, in the context of debates in the “Expert Tips” section. For the analyst, profitability, sales results, customer product reception; in addition to brand value and product added value are among the most used metrics by entrepreneurs to gauge the temperature of their organizations' management policies.

Viesti argues that this set of instruments provides important information, but maintains that, in order to Measure results, the manager needs, above all, to perfectly understand their strategic objective and analyze whether the goals are being met or not. For the specialist, the key is to work towards the company achieving results that are absolutely aligned with the goals set by the strategic plan.

“Every company is expected to have its strategic objectives outlined, well-defined, and widely disseminated throughout the organization, because as there are various metrics to measure results, its own employees may be misinterpreting the results and imagining that their management outcomes are not being met,” warns Dalton Viesti. In other words, the choice of appropriate indicators to measure the health of the your company's management it depends on the awareness and fulfillment of the established goals, because as the professor and consultant also mentions, a company with good management is one that is achieving its strategic objectives.

With information from Portal Exame