Focusing on customer desires with minimal resource utilization and without sacrificing the final quality of the product or service. This is the essence of a good business management to consultant and professor Dalton Viesti.

Responding to the question “How to turn your company around,” from the Expert Tips section of Portal Exame, Viesti states that every small business owner needs to find the exact balance between customer desire and business profitability. “Be careful, because if you focus too much on what the customer wants, you may lose profit, just as if you focus too much on profit, you lose customers. I usually say that the game of a good business management ”it's always about seeking the highest possible productivity by finding the best cost-benefit relationship for what will be offered to the client," warns the specialist.

In Dalton Viesti's opinion, as expressed in the Exame.Com article, the path to this equation is to find the right selling price that reflects the quality the customer perceives in the product or service offered, without sacrificing necessary profitability. Explaining why productivity is also a key concept, the professor states: “Because the more you produce (offer), while maintaining the same fixed cost (same structure), the more the unit cost falls and the greater the profitability of your operation. I warn that lately many entrepreneurs, in the pursuit of greater productivity, end up compromising their quality.”.

Cash flow is another fundamental element in Dalton Viesti's tips. He mentions that this is the guarantee that the small business owner's commitments to suppliers and customers will be met. The result is the maintenance of credit and credibility in the market. And, to conclude, here is the expert's advice: “A very good manager is one who is prepared to use all of a company's management tools and has enough knowledge to know how and when to use them.”.

With information from Portal Exame