The success of a corporate decision or strategy is directly linked to the commitment and engagement of the team involved. Therefore, it is essential that the manager shares their strategies at the different planning and execution stages. In an interview with the portal HSM, consultant Emílio Herrero Filho states: “Strategy needs to be a competence of the organization, and it is necessary for it to be democratized with the entire team of employees responsible for its execution.”.
Herrero – who is also the author of “Strategy-Focused People: The Disciplines of Strategy Execution” – recalls that disconnected business ideas and practices result in only 10% of what was planned being fully executed. To increase the success rate, in the expert's opinion, it is necessary to develop an appropriate methodology. According to Emílio Herrero Filho, there are four fundamental disciplines to guide the execution of business strategies. See what they are, according to the HSM report:
» Entrepreneurial leadership: we should talk about leaders of leaders. Everyone should take ownership of projects and commit to producing value for the organization;
» Training in strategic projects: it is HR's role to create ways for leaders to learn, connecting objectives to projects and making strategy generate value and overcome performance gaps;
»Process design: the value stream map should always be improved and incorporate the constant dissatisfaction of those involved.;
» Human capital engagement: it's necessary to define the challenges of the strategic function and the benefits it will have upon achieving objectives, and the compensation policy must be aggressive and tied to the execution level.
Regarding the multiplication of the strategy, which as Herrero highlights, must be explained to all collaborators in a motivating and aligned manner; the HSM.Com article also brings tips from an American consultant. Georgia Everse, a professor in the MBA program at Ferris State University, defines eight efficient ways to communicate the strategies listed in the Portal HSM article. Check them out:
• Keep the message simple, but rich in meaning;
• Build behaviors from market and consumer trends;
Be disciplined and didactic. Inspire, educate, and reinforce;
* Avoid the typical “president's messages” and don't disappear.;
• Put on the “real person” shirt;
Tell a story;
• Use 21st-century media and be unexpected;
• Make necessary investments.
With information from the HSM Portal
