The strategic management module software is available in two languages in addition to Portuguese and is preparing to gain international markets.
In the current market scenario, the use of technology in business development is fundamental, both internally and in its areas of operation. Frequent and rapid environmental, economic, and technological changes amplify new challenges that require companies to adopt new stances and constant market differentiation in the face of competition.
Stratec is constantly concerned with innovating internally to provide this differentiation to its clients and partners. This month, the company brings another novelty: in version 6.0 of the strategic management module software, it will be possible to choose to use the software in English or Spanish, in addition to Portuguese. The demand came from a client, the company Brascabos, a provider of integrated solutions for power cords, cables, and electrical networks in Brazil for the white goods, automotive, and civil construction sectors. In addition to this company, Stratec has been receiving requests for representation in other countries, generating demand for software that can be used in other languages. “In fact, the software is multilingual. We have a standard word bank that can be easily translated into any language, making the tool available for any country in the world,” explains Guilherme Barbassa, director of Stratec. If there is demand, the word bank is translated, requiring only translation operational time to make the tool available in the chosen language. Even with technical terms specific to each language within the field, it is possible to achieve a faithful translation with the help of qualified professionals, ensuring the effectiveness of the system's commands.
Globalization, which is very present in day-to-day business, by reducing barriers to free trade and the free flow of capital, allows companies to search internationally for services and tools that best meet their needs. An interesting trend occurring with Stratec's partners is a reverse hierarchy movement, meaning subsidiaries are recommending the software to their parent companies, highlighting a more dynamic and globalized environment. According to Barbassa, another driver for software in other languages comes from individuals interested in representing Stratec in their respective countries, offering the software to international or local companies.
The action of translating the software into other languages aligns with Stratec's internationalization strategy from 2013. The company already operates commercially in Canada and Colombia and aims to expand its business into other countries. To that end, they are conducting an initial test in these locations to iron out the kinks and proceed with the company's internationalization process.
