In the corporate context, planning means anticipating scenarios, thinking about possibilities and deciding what is best for the company, and then taking action. According to a report from Exame.Com, the lack of adequate prior planning is one of the determining factors for the high mortality rate, especially among small Brazilian companies. According to the portal, monitoring carried out by Sebrae, for 10 years, to analyze the survival of small companies in São Paulo showed that around 62% of them close their doors in the first five years.
Therefore, financial planning and control specialist Dariane Reis Fraga Castanheira, heard by the Exame report, warns of the importance of entrepreneurs developing a formal planning process. In her view, the horizon must be at least three years, and the strategic and financial aspects must be consistent.
The implementation of the planning, in accordance with the specialist's guidance, must also follow a basic script. First, it is necessary to think about which strategies to adopt to meet the company's objectives. A time when it is necessary to measure factors such as products, markets, technology, innovation, human resources and communication. The next step is precisely to prepare the strategic plan, detailing the activities, those responsible and the action schedule.
The preparation of the business budget comes next, as a way of financially measuring the defined strategies. The projection of revenues, costs, expenses and investments, in Dariane Castanheira's analysis, in addition to allowing the company's cash situation to be visualized, also allows for indicating future needs. With these actions, management control becomes much more efficient, increasing profits and the company's possibility of survival, as the expert concludes.
With information from Exame.Com
