Stratec launched a new website in September, now with a cleaner look and emphasizing informative content on strategic management. The new website, with versions in Portuguese and Spanish, reflects the company's growth and new challenge: Stratec has begun operations in Colombia and plans to expand to other countries in Latin America.
According to Natália Araújo Lima, Marketing Coordinator, the company is undergoing continuous growth, increasing its client base, internationalizing, and refining its products, all of which require strong positioning. She states that the company's marketing supports this growth and the demand from clients, partners, prospective clients, and management in general, by providing an attractive and user-friendly website for content consumption and information seeking.
A quick look at the website already allows for better navigation, in addition to valuing informative content - one of Stratec's focuses. “Today we work with marketing strategies that contribute to the expansion of the skills of people who know and follow our brand. We provide educational materials, articles, tips for those who work in management, and along with this, we promote our tool, which is an excellent ally for efficient management,” says Natália.
According to research by IBOPE (2012), there are already over 6.6 million internet users in Brazil, and Brazilians are among the people who spend the most time online, ranking as the 5th most connected country. According to research by the Pew Internet and American Life Project, based on data collected between April and May 2011, 92% of adults with internet access use search engines to find information on the web (59% do this every day). For this reason, companies value their online presence and the dissemination of information on the internet.
This is the second visual change for Stratec on the internet. “Exactly one year ago, we were changing the website to a new one, and now after a year we've changed it again. The market is demanding, and good brand positioning and a good image are essential to make Stratec known and admired by its audience,” concludes Natália.
