With a friendlier and more responsive layout, Stratec transforms your website into your business card to the world.
To improve the experience of those visiting the Stratec website, the company decided to change the layout of its Home Page, giving more prominence to the solutions the company offers and presenting the company, in order to make the portal more corporate.
The previous layout emphasized corporate knowledge sharing related to strategy and management. Those who visit the site today can still access educational articles, but on an aggregated platform that offers articles in a blog format. In this new format, users can navigate more easily between topics, expanding their knowledge of management methodologies and strategic planning.
On the Home Page, visitors will find a sample of each solution Stratec offers, as well as a presentation video, customer testimonials, and the latest news.
According to Tássia Corina, director of Uh oh! Communication and Culture, The redesign of Stratec's website is in line with a new moment for the company, an outsourced company that provides content production and online marketing consultancy services for Stratec. “Stratec is growing and expanding its area of activity. We felt that the company deserved to give greater prominence to its products on the internet and that it could reap good rewards by positioning itself in a different way to the market,” she says. According to Tássia, stimulating knowledge has not been neglected in this change. The educational materials now have an exclusive environment for publication, where internet users can explore each topic with ease. At the same time, anyone looking for a solution for managing their company will easily find various options within the governance suites created by Stratec, right on the home page. “Today's internet user doesn't have the patience to search for information on websites; it needs to be available in the simplest way possible. Objectivity is the motto of the internet,” he says.
For Chico Meneghetti, founder of Spaghetti, the company responsible for the technical configuration of the new platform. The strategy of reformulating the layout to organize matters related to products and clients, and the creation of a blog to separate news, will bring significant results to Stratec. “In terms of SEO, the site will become more relevant for search engine queries by addressing more specific topics. On the website's homepage, icons were created for the products, making navigation more user-friendly and intuitive, and a space for testimonials was added to reinforce the brand. The site's news was migrated to the blog, and all precautions were taken to ensure that the articles did not lose their search engine indexing,” he emphasizes. According to Meneghetti, the success achieved in the website's internet positioning is due to the mutual commitment between the three companies: Stratec, GHETTI, and Nóh! Comunicação e Cultura.
Another new feature is that the website is now available in Spanish and English versions, targeting the international market. The Spanish version also features educational articles in the language and original videos. The English version, meanwhile, is in the testing phase, with only institutional information.
In addition to the portal, the company also invests in social media promotion, being present on Linkedin, Facebook, YouTube and Vimeo.
