An important step in strategic formulation – the process that originates corporate strategic planning – is the identification of factors external to the organization that could negatively impact management. For Stratec's CEO, Guilherme Barbassa, this concern is expressed in tools like the recognized “SWOT analysis”; a methodology focused on evaluating strengths, weaknesses, opportunities, and threats, which serves to position or verify the organization's strategic position within its operating environment. “One of the fundamental points of this methodology is precisely the analysis of aspects of the scenario that can compromise the company's competitive advantage and need to be observed in the context of strategic decisions,” he states.
Among the factors commonly associated with this risk, Guilherme Barbassa cites currency and interest rate fluctuations, as well as regulatory changes and the entry of new market players. As the Stratec executive director also highlights, it is precisely aimed at facilitating the analysis of these potential elements of negative impact, favoring decision-making by senior management, that Strategic Management (SM) is making the Risk Management functionality available to clients.
“Although many companies have not yet developed the concept of risk management, the growing importance of maintaining an administrative culture in this regard is noticeable. By using the functionality, our clients choose to monitor threat aspects and their potential impacts on strategically planned goals,” explains the executive director of Stratec.
According to Neidson Andrade Silva, from the company's development and approval team, in addition to allowing this monitoring that favors decision-making, Risk Management offers another important advantage. The tool allows threat factors to be transformed into easily visualized indicators according to the possible interference they represent for projects or goals set in the strategic planning. “This is possible because GE allows for the configuration of a risk matrix, which enables this data cross-referencing and streamlines the manager's work in reducing dangers or replanning actions impacted by external elements,” Neidson adds.
“With the development of functionalities like Risk Management, Stratec is once again ahead of customer needs and anticipates current market demands, offering a solution that will certainly be increasingly present in the daily routine of corporate management. It is further proof of our concern with innovation and with offering effective solutions,” adds Guilherme Barbassa, executive director of Stratec.
