The magazine Strategy+Business released the list of the best business books published in 2011, according to information from the portal Época Negócios. The task of selecting the works indicated by the publication fell to experts previously selected by the magazine in the different areas that make up the list. The subjects covered are: strategy, leadership, marketing, economics, technology, management, ethics, and aspirations.
Still according to matter, It is noteworthy that the theme of the current global economic crisis appears in many of the works selected by the publication. According to the report, the social role of companies, people's interaction with technology, and new management models were some of the concepts that guided the selection of the best readings of the year.
Discover the best book in each field*:
Economy
Title: “The Next Convergence: The Future of Economic Growth in a Multispeed World
Author: Michael Spence
Technology
Title: “What Technology Wants
Author: Kevin Kelly
Marketing
Title: “We First: How Brands and Consumers Use Social Media to Build a Better World”
(Us Before: How Brands and Consumers Use Social Media to Build a Better World)
Author: Simon Mainwaring
Leadership
Title: “Washington: A LifeWashington: A Life)
Author: Ron Chernow
Administration
Title: “Fixing the Game: Bubbles, Crashes, and What Capitalism Can Learn from the NFL
Author: Roger L. Martin
Strategy
Title: “Good Strategy, Bad Strategy: Discover Their Differences and Importance”
Author: Richard P. Rumelt
Ethics and Aspirations
Title: “Onward! How Starbucks Fought for Its Life Without Losing Its Soul”
Authors: Howard Schultz and Joanne Gordon
Source: Época Negócios and Strategy+Business
