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Home " Top books for business in 2011

Top books for business in 2011

Strategy+Business magazine released the list of the best business books published in 2011, according to the Época Negócios portal.
  • Fausto Henrique
  • Others Topics
  • 14:15
  • 07/08/2013

Table of contents

Foto de Fausto Henrique

Fausto Henrique

Product Manager at Actio Software, responsible for aligning business strategy with customer demands, driving continuous product evolution.

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" Top books for business in 2011

Top books for business in 2011

Indicators are essential, but they can hinder strategy execution when they fail to guide decision-making. Learn when metrics turn into noise.

  • By Fausto Henrique
  • Others Topics
  • 16:00
  • 07/08/2013

Table of contents

The magazine Strategy+Business released the list of the best business books published in 2011, according to information from the portal Época Negócios. The task of selecting the works indicated by the publication fell to experts previously selected by the magazine in the different areas that make up the list. The subjects covered are: strategy, leadership, marketing, economics, technology, management, ethics, and aspirations.

Still according to matter, It is noteworthy that the theme of the current global economic crisis appears in many of the works selected by the publication. According to the report, the social role of companies, people's interaction with technology, and new management models were some of the concepts that guided the selection of the best readings of the year.

Discover the best book in each field*:


Economy
Title: “The Next Convergence: The Future of Economic Growth in a Multispeed World
Author: Michael Spence


Technology
Title: “What Technology Wants
Author: Kevin Kelly


Marketing
Title: “We First: How Brands and Consumers Use Social Media to Build a Better World”
(Us Before: How Brands and Consumers Use Social Media to Build a Better World)
Author: Simon Mainwaring


Leadership
Title: “Washington: A LifeWashington: A Life)
Author: Ron Chernow


Administration
Title: “Fixing the Game: Bubbles, Crashes, and What Capitalism Can Learn from the NFL
Author: Roger L. Martin


Strategy
Title: “Good Strategy, Bad Strategy: Discover Their Differences and Importance”
Author: Richard P. Rumelt


Ethics and Aspirations
Title: “Onward! How Starbucks Fought for Its Life Without Losing Its Soul”
Authors: Howard Schultz and Joanne Gordon


Source: Época Negócios and Strategy+Business

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Fausto Henrique

Product Manager at Actio Software, responsible for aligning business strategy with customer demands, driving continuous product evolution.

Foto de Fausto Henrique

Fausto Henrique

Product Manager at Actio Software, responsible for aligning business strategy with customer demands, driving continuous product evolution.

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Home " Top books for business in 2011

Top books for business in 2011

Strategy+Business magazine released the list of the best business books published in 2011, according to the Época Negócios portal.
  • 07/08/2013
  • 14:15
  • Others Topics

Share this content:

Foto de Fausto Henrique

Fausto Henrique

Product Manager at Actio Software, responsible for aligning business strategy with customer demands, driving continuous product evolution.

Share this content:

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