Microsoft’s announcement of Viva Goals' discontinuation sparked a wave of reactions across the market. The search for a “replacement” began. But this race to fill a technological gap is actually an invitation to a much deeper reflection. This event is the perfect catalyst to confront a challenge many companies have been silently facing: the rise of “Cosmetic OKRs” — a concept we discuss in detail here.
The rush to switch from one tool to another, a “similar” one, creates the perfect environment for Cosmetic OKRs to thrive. The tool changes, but the illusion of progress remains. Learn how to break this cycle once and for all.
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From Technical Problem to Strategic Opportunity
Perhaps unintentionally, Microsoft gave us a chance to pause and ask: was our goal management system really working? Or were we just dressing up a fragmented governance structure?
If your OKRs lived in a silo, disconnected from operational risks and your company’s incentive systems, then the tool wasn’t the solution — it was part of the problem. Moving from one OKR tool to another is like switching brands of makeup hoping for healthier skin. The real solution lies in addressing the cause, not the symptom.
The Right Question to Ask Now
The discontinuation of Viva Goals demands a decision. Leaders can choose the path of a simple replacement, swapping one tool for another and continuing the cycle of fragmented management. Or they can choose the path of evolution. This is the time to stop searching for a “Viva Goals replacement” and start seeking an “integrated governance platform.”
The question your executive committee should be asking is not:
“Which OKR tool are we going to adopt?”
But rather:
“How can we use this opportunity to finally build a system where our Strategy, our Risks, and our Performance are intrinsically connected?”
Use this moment. Not just to switch software, but to completely upgrade your strategic execution approach. The end of Viva Goals doesn’t have to be a technical headache; it can be the birth of much stronger and more effective governance. The choice is yours.
Discover the solution to turn change into a revolution:
Actio Gestão Estratégica – Melhor Alternativa para o Viva Goals em 2025 – Actio
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