Investing in strategic management is essential to avoid relationship problems, manager succession issues, and to maintain business prosperity.
Family businesses In addition to the normal challenges faced by any organization, they confront conflicts in professional and personal relationships. It is observed that family culture directly interferes with company culture. However, depending on the values upheld by management, a family atmosphere can be an asset in business if the family manages the company with professionalism and strategy.
A survey conducted by Price Waterhouse Coopers Global, involving over 2,000 family businesses worldwide, shows that these entrepreneurs face challenges related to governance alongside the dissemination of family values. These factors influence business perpetuity and the consolidation of a successful company. Considering this and the existing market competitiveness, investing in strategic management becomes necessary for the entire company to unite in planning, managing, executing, and monitoring the institution's strategic objectives, correcting course when needed. This will enable them to achieve the quality and productivity levels demanded by the market and customers, ensuring their competitive advantage.
Bergerson Joias e Relógios Ltda is a Family business and sets an example in the way it conducts its strategic management. The company began its activities with Moisés Bergerson, an immigrant from Poland during World War II, who settled in Curitiba, seeing a country full of possibilities. Initially, he started in the watchmaking business and gradually grew and expanded his businesses, also selling jewelry and reputable brands like Rolex. Today, Bergerson is one of the five largest jewelry stores in the country, renowned as a synonym for excellence in jewelry. According to Renato Limas, the company controller, the secret lies in working with goals and having a tool that constantly monitors results on a daily basis.
In addition to implementing strategic management practices, there are tools on the market that can assist in monitoring management and organizing and systematizing information, enabling a broader view of company management, saving time, and increasing assertiveness in decision-making. This is the case with the Strategic Management software from Stratec.
Bergerson has been using Stratec's GE software since 2013 and is already noticing the benefits. According to Limas, the speed of chart generation is one of the advantages. “With the software, we can get information very quickly, almost instantaneously. You can run positions on the screen itself without needing to set anything specific up,” he comments. Limas argues that seeing key indicators on a dashboard provides greater knowledge of the company's processes, enabling managers to take proactive action.
An Family business With management based on the principles and practices of corporate governance, it promotes a more efficient environment guided by the principles of trust and transparency. This expands the possibilities for fundraising and opening new markets, generating business growth with a focus on family succession.
Sources:
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