The difference between strategic formulation and strategic planning concepts is one of the topics on the agenda at the HSM Strategy Forum 2012, scheduled for May 22nd and 23rd in São Paulo. The subject will be one of the focuses of the lecture by Vicente Falconi, emeritus professor at the Federal University of Minas Gerais and considered one of Brazil's greatest management consultants; with concepts applied in companies the size of AMBEV, Petrobras, Vale, and Usiminas.
According to a report from the HSM portal on the topic, Falconi advocates that the pursuit of greater management efficiency must not lose sight of the concept of method. “You manage to achieve results, and knowing the way, it will be a much better management. The problem is that people use the management tools without using a method and then things get complicated. That's the secret of the story,” he mentions in the HSM.com article.
In Falconi's analysis, before setting a goal, one must have a method to define it. This involves gathering facts and data, cross-referencing, analyzing, and discussing. According to the specialist's view, as expressed in the HSM article, this process leads to the action plan; another crucial stage for the company to achieve expected results, which requires the manager's attention.
“The executive proposes an action plan and believes that its mere existence guarantees everything; he will rest, thinking that others will execute the plan. This manager forgets that he has to be on top of people, monitoring action by action, to ensure security,” he warns.
If, after all this work, a positive scenario is painted, with executed goals, the expert's advice is to proceed with standardizing procedures, which includes team training and activity recording. In the case of a negative outcome, as Vicente Falconi points out, the path is to review the sequence of the method, discover what is wrong, and apply corrective measures; since, as the specialist states to the HSM portal, “method is synonymous with grit; it is overcoming our natural tendency to procrastinate.”.
With information from the HSM Portal
