With technological evolution and the popularization of the internet, new companies have formed in the electronic and virtual environment, creating a new highly profitable market that provides a product showcase on a computer screen and eliminates the need for a physical store for customer service.
According to research conducted by the Italian consulting firm Translated, Brazil will be the 4th largest e-commerce market in the world in two years. The companies that currently stand out most in this scenario are part of the B2W group: Americanas.com, Shoptime, and Submarino, occupying the 15th place in the global ranking of e-commerce companies.
As it is a relatively new reality, many companies that work with e-commerce do not follow traditional management models. However, this does not exempt them from controlling processes and monitoring results to ensure success at the end of the period. If we consider the large volume of sales and operations carried out on the largest shopping sites in the market, the complexity of the processes and the importance of monitoring in relation to logistics and the goals of product sales and delivery procedures are evident for maintaining customer satisfaction and the institution's good image in the virtual environment.
In this context, it is necessary to manage the product line, manage inventory, manage item delivery times, product distribution logistics, manage customer satisfaction, speed of service, among many other processes and indicators.
Controlling all of this becomes easier when you have a system that automates the entire process management, like software Strategy Management from Stratec. With this tool, it is possible to observe non-conformities in purchasing processes, product delivery, customer satisfaction levels, inventory maintenance effectiveness, employee activity management, among many other indicators, which provide constant company improvement and guarantee a competitive advantage and operational effectiveness.
The B2W group uses the Strategic Management software, which in addition to being 100%% web, automates the management system and facilitates the visualization of strategic business information and the communication of goals and results to the entire company.
For Guilherme Barbassa, controlling all of this becomes easier when you have a system that automates the entire process management, like Stratec's Strategic Management software. With this tool, it's possible to observe non-conformities in purchasing processes, product delivery, customer satisfaction levels, inventory maintenance effectiveness, employee activity management, among many other indicators, which lead to continuous company improvement and ensure a competitive edge and operational effectiveness.
