The outsourcing of strategic areas in franchise networks has emerged as a market trend. The analysis appears in a comment by franchise specialist, Cláudia Bittencourt, for the “Expert Tips” section of the Exame.Com Portal. She comments that outsourcing appears as an interesting option since many franchisors, who have control over the operation, are unable or unwilling to structure teams to take care of the networks.
Cláudia Bittencourt states that, first of all, it is important to consider that managing franchise networks is very different from running the business itself. Therefore, the support of specialized consultancy companies can be very useful to franchisors in their management processes. In the expert's opinion, outsourcing areas makes the operationalization of certain functions more agile and efficient.
A good example, according to the consultant, is the expansion processes of franchise networks. Carrying out a careful and rigorous prospecting and selection of franchisees by a specialized company makes the process much more professional. The chance of success for both parties, as Cláudia Bittencourt points out, is much greater. Other areas in which the consultant considers outsourcing to be advantageous are, for example, the development of operational manuals and training programs.
Check out Cláudia Bittencourt’s full analysis at:
