Entrepreneurship is becoming a desirable goal for increasingly more people, a proof of that is the number of entrepreneurs in the country during the first half of 2021 showed a remarkable growth compared to the same period of 2015, according to CNN. And in that increase in entrepreneurship, it is almost certain that Luiza Trajano.
The global pandemic we are still living through has awakened in many the desire for entrepreneurship as a means of survival, and those who have managed to stabilize their businesses continue to look for inspiration and ways to grow increasingly.
This article aims to offer a look into the trajectory of Luiza Trajano, the face behind the digital platform Magalu (Magazine Luiza). Read on and find out how this great entrepreneur manages her business and how she managed to make her own empire worth about 4.5 billion dollars today.
Who is Luiza Trajano?
Luiza Helena Trajano is a Brazilian entrepreneur who runs the online retail giant Magazine Luiza (Magalu), as well as other associated companies.
The most incredible part of Luiza Trajano is her role in the peculiar birth of Magazine Luiza, which in its beginnings was just a small store in the city of Franca, state of São Paulo.
But what steps did this Brazilian entrepreneur take to turn Magalu into the national Internet retail giant it is today, to the point of competing significantly with other firms in the industry and placing Luiza Trajano as one of the richest and most influential people in Brazil? Let’s find out.
Besides being the founder of Magazine Luiza, Luiza Trajano is its president and major shareholder. The only daughter of Clarismundo Inácio and Jacira Trajano Inácio, she has always had two great influences in her life: her mother and her aunt.
Luiza Trajano Unlike most people think, the company’s name is not a direct reference to her name, but a way of honoring her aunt, who also had the same name and was her greatest source of inspiration in business
Graduated in Law in 1972, Luiza Trajano worked in the billing and sales sectors before becoming president of the Board of Directors of Magazine Luiza, where she proved that being ahead of her time can mean success and exponential growth.
Under her leadership, the company created the first virtual stores in Brazil and made the first appearances on national television, while expanding Magalu’s network of stores to other Brazilian states.
According to Luiza, her mother always gave her a lot of freedom in making her own decisions. This contributed to her spirit of leadership and proactivity, which helped her become an inspirational leader for her employees.
How does she run her business?
Humanized management
Luiza Trajano is known for managing her business in a human way, valuing each of her employees in their individuality. Therefore, it is not surprising that, for some time now, Magalu has remained one of the best companies to work for in Brazil
After having already gone through several sectors of her company, Luiza learned to recognize that the humanization of both salespeople and customers is fundamental to manage a small, medium, or large company.
This type of experience has a great power to instill in employees the spirit of empathetic look necessary when selling a product or service. They Customers want to be captivated by salespeople even before they are sold anything.
Zero limiting beliefs
Luiza Trajano ’s companies and NGOs are focused on the growth and education of their employees. In fact, encouraging the constant study of each worker is a value and, at the same time, a fundamental strategy for her. Thus, there is not only a growth in the professionalism of the company and its workers, but also a constant breaking of limiting beliefs.
According to Luiza Trajano herself, being a woman and an entrepreneur is difficult, because in her own process, when she heard phrases such as “women are unable to achieve certain things”, Luiza Trajano learned to ignore pessimism and move forward on her path, until she built the empire she runs today.
Today, Luiza manages each of her companies and encourages her employees to challenge those thoughts and beliefs that limit them from growing within the company and outside their bubble of conformity. That’s how she got to where she is today in the business world. Magazine Luiza is present in most Brazilian states and is one of the largest marketplaces in the country.
Constant vigilance
Luiza Trajano manages her empire by constantly listening to what is happening around it. In addition to attending to her social networks -a space that she manages and in which she personally responds to her followers and buyers at Magalu- Luiza has implemented a kind of ombudsman program in her retail network, in which more than 1,500 professionals from all over Brazil are present. The goal: to learn about her customers’ queries, opinions, and complaints.
Listening and asking questions has always been a strategy that Luiza used in her entrepreneurial mechanisms and that is why she ended up creating a space specialized in customer service.
The Luiza Trajano ’s success story is extensive. here you can learn more about other actions that have made her so successful.
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