The KPIs nos permiten seguir and improve business performance. After all, you need a functional resource to know if your actions are bringing the desired results towards the goals you have set.
The question that remains is: how do you measure this path? At this point, KPIs come in to help find out if the route is correct, where improvements need to be made and how to correct estratégia do negócio.
What are KPIs?
Os KPIs são indicadores para mensuração do desempenho da performance empresarial, auxiliando nas metodologias de gestão e outras práticas em uma empresa. A sigla significa Key Performance Indicators. Translating the term, they can be understood as Key Performance Indicators.
Therefore, it is possible to measure and measure whether a corporation will be successful in a campaign and will be able to reach a meta que traçou. The indicators are useful both for sectors and for the whole company in a macro scenario.
Para começar, é importante definir onde se deseja chegar. Assim, os gestores determinam os objetivos e métricas de desempenho, usando um planejamento para chegar ao objetivo geral do sucesso.
Then, to understand the effectiveness of the actions that are being taken, it is important to constantly monitor these indicators. This helps to check not only the evolution of the goals but also the performance of the company, to implement the necessary adjustments as soon as possible.
A company without goals will never know where it is heading or at what level it wants to grow. And even if it does, it will not be enough to keep its sights on the desired destination; it will always be essential to have small goals since they will allow us to understand what is happening along the way. That is why KPIs are also functional in that part of the process.
How to implement KPIs in the company’s performance?
Com os indicadores de performance empresarial, a organização na empresa foge de achismos e suposições. Por isso, os dados e histórico gerados são uma ferramenta tão poderosa no crescimento empresarial. Então, veja como melhorar o desempenho do seu negócio usando os KPIs.
1- Define productivity performance indicators
These indicators relate the company’s resources to the deliveries made in each period. Their importance lies in evaluating production, analyzed together with quality performance KPIs. At the end of the day, speed without efficiency does not generate satisfactory results.
2- Apply quality performance indicators
These KPIs aim to quickly assess whether deliveries meet standards. The indicator results of the comparison between the number of total deliveries, and the out-of-destination deliveries. To refine this KPI, it is worthwhile to also measure the customer’s evaluation of the deliveries made and their overall satisfaction.
Check the performance of KPIs measuring capability
Time is a finite resource and, therefore, each process must have a deadline; that is, there is a maximum number of outputs that can be delivered in each period. Capability performance KPIs measure just that.
4- Use strategic performance indicators
Aqui entra o planejamento estratégico do negócio. Logo, falam sobre objetivos maiores que indicam o quanto a corporação está próxima de atingir as suas metas, com foco no grande objetivo determinado. Assim, eles têm relação com os fatores de risco de sucesso.
5- Evaluate profitability indicators
Assess and understand your company’s ability to generate profits from its services and/or product sales. Three examples of KPIs of this kind are gross margin, operating margin, and profit margin.
6- Assess your investment’s profitability
Para uma boa avaliação do seu negócio, é preciso entender o quanto de retorno financeiro a empresa conseguiu a partir dos investimentos que fez. Nisso, entram os indicadores ROI (retorno sobre investimento); ROA (retorno sobre o ativo) e ROE (lucro de uma empresa em relação ao seu com seu patrimônio líquido).
By applying these KPIs in your company, you can drive positive changes in its performance. Knowing where you are and where you want to go allows you to correct -and, thus, prevent- deviations along the way and speed up the achievement of major goals.
