In times of a globalized market, there has been much talk about the giant companies that have emerged, including million-dollar mergers and incorporations that generate global business. In this context, small business owners who, for example, run a local business need to define good strategies to face competition from large companies.

But how can you be prepared to survive? The Exame.Com Portal points out solutions in the “Expert Tips” section. For the professor of the Marketing department at FGV-EAESP, Maurício Morgado, heard by the report, first of all, it is necessary to focus on differentiation. And it can be down to the smallest details like delivering the hottest pizza in the region, for example. By the way, the specialist also considers that investing in thoughtful and personalized services is essential.

In Morgado's opinion, taking advantage of the very close relationship with customers is a strategy that works. In small businesses, it is simpler to know the tastes and needs of those served and to cultivate relationships with customers, with more personalized service. Finally, the professor mentions direct contact with the local reality as an important competitive advantage. According to the expert, large companies have difficulty understanding the behavior of consumers in a recently reached market, while local businesspeople already dominate this cultural panorama, knowing how to navigate within it.

With information from Portal Exame