The business world is not for jokes. This is as clear as all the effort made to name business models and all the effort to explain them. From difficult to easy, the business world will always bring with it and express itself through terms that express its meaning and relevance to companies around the world.
In today’s article you will discover, for example, what the word Unicorn means within this vast universe of entrepreneurship and the path that companies bearing this name have taken to achieve it.
Unicorn Startup, what is it?
It is the name given to companies valued at more than US$ 1 billion, both in Brazil and in the rest of the world. The name is due to the rarity with which a company reaches such a high and relevant financial capital.
According to Aileen Lee, an American investor, the concept of the word aims to mean “something rare and magical”, so the definition is perfect. And although it is still rare, we have a few companies around the world, and even in Brazil, that have reached the $1 billion mark and therefore bear this cherished name.
Knowing that it is not something that will be achieved overnight and considering all the risks, what the companies that have earned that name say is that no startup is glorious from the beginning and will always require a lot of effort.
That is why some companies in Brazil have managed to enter the ranking of startups with more than $1 billion – even in the pandemic scenario in which the country finds itself – as they present good statistics in relation to the growing unicorn startups.
Brazilian Unicorns
In our country, we have those who have already arrived there, such as Nubank, iFood, Hotmart, among others, and those who are on their way to the title, such as Dr. Consulta, and Neon, for example.
To occupy such a position and carry such a reputation required from each of these companies – both those that have already arrived and those that are still arriving – an effective management model, proof of a certain number of employees resident in Brazil for more than seven years, and to be privately owned, in addition to the focus also being linked to their technology and benefits to the public.
Ifood, for example, has a management model based on the triplicity customer + restaurant + delivery person, with transactions involving the D2C model between the company and the restaurants and the B2C model between iFood and the end customer, and it is also a reliable and famous marketplace.
For its part, Dr. Consulta, which is on its way to becoming a Unicorn, has opted for a system called “telemedicine” together with the implementation of artificial intelligence with effective and predictive algorithms that increase medical productivity and efficiency.
Isn’t that great? The management models, while differing, are directed toward the ultimate goal: to become a Unicorn by consequence and reach the billion-dollar mark.
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