{"id":56700,"date":"2025-07-16T15:18:57","date_gmt":"2025-07-16T18:18:57","guid":{"rendered":"https:\/\/actiosoftware.com?p=56700"},"modified":"2026-02-24T15:30:05","modified_gmt":"2026-02-24T18:30:05","slug":"el-fin-de-viva-goals-es-una-alerta-tu-empresa-esta-lista-para-abandonar-el-okr-cosmetico","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/o-fim-do-viva-goal-e-um-alerta-sua-empresa-esta-pronta-para-abandonar-o-okr-cosmetico\/","title":{"rendered":"El fin de Viva Goals es una alerta: \u00bfEst\u00e1 tu empresa lista para abandonar el \u201cOKR Cosm\u00e9tico\u201d?"},"content":{"rendered":"<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n\n\n\n<\/p>\n\n\n\n\n<p>\n\n\n\n<p>El anuncio de Microsoft sobre la descontinuaci\u00f3n de Viva Goals caus\u00f3 una ola de reacci\u00f3n en el mercado. La b\u00fasqueda de un \u201csustituto\u201d comenz\u00f3. Pero esta carrera por llenar un vac\u00edo tecnol\u00f3gico es, en realidad, una invitaci\u00f3n a una reflexi\u00f3n mucho m\u00e1s profunda. Este evento es el catalizador perfecto para enfrentar un problema que muchas empresas ya ven\u00edan enfrentando en silencio: la prevalencia del <strong><a href=\"https:\/\/actiosoftware.com\/es\/el-riesgo-silencioso-del-okr-cosmetico\/\" target=\"_blank\" rel=\"noreferrer noopener\">\"OKR Cosm\u00e9tico\"<\/a><\/strong> \u2014 un concepto que discutimos en detalle aqu\u00ed.<\/p>\n\n\n\n<p>La prisa por cambiar una herramienta por otra, \u201csimilar\u201d, es el ambiente ideal para que el OKR Cosm\u00e9tico siga prosperando. La herramienta cambia, pero la ilusi\u00f3n de progreso permanece. Aprende c\u00f3mo romper este ciclo de una vez por todas.<\/p>\n\n\n\n<p>\u00a1Disfruta la lectura!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-de-problema-tecnico-a-oportunidade-estrategica\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\"><strong>De problema t\u00e9cnico a oportunidad estrat\u00e9gica<\/strong><\/h2>\n\n\n\n<p>Microsoft, quiz\u00e1 sin querer, nos dio la oportunidad de hacer una pausa y preguntarnos: \u00bfestaba nuestro sistema de gesti\u00f3n de metas <em>realmente<\/em> \u00bfFuncionando? \u00bfO solo est\u00e1bamos maquillando una estructura de gobernanza fragmentada?<\/p>\n\n\n\n<p>Si tus OKRs exist\u00edan en un silo, desconectados de los riesgos operativos y de los sistemas de incentivos de tu empresa, la herramienta no era la soluci\u00f3n \u2014 era parte del problema. Cambiar de una herramienta de OKR a otra es como cambiar la marca del maquillaje esperando una piel m\u00e1s saludable. La soluci\u00f3n real est\u00e1 en tratar la causa, no el s\u00edntoma.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2025\/07\/imagem-2-2.png\" alt=\"\" class=\"wp-image-56702\" style=\"width:541px;height:auto\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2025\/07\/imagem-2-2.png 800w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2025\/07\/imagem-2-2-370x231.png 370w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2025\/07\/imagem-2-2-768x480.png 768w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2025\/07\/imagem-2-2-18x12.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-pergunta-certa-a-se-fazer-agora\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\"><strong>La pregunta correcta para hacer ahora<\/strong><\/h2>\n\n\n\n<p>La descontinuaci\u00f3n de Viva Goals obliga a una decisi\u00f3n. Los l\u00edderes pueden elegir el camino de la sustituci\u00f3n simple, cambiando una herramienta por otra y perpetuando el ciclo de la gesti\u00f3n fragmentada. O pueden elegir el camino de la evoluci\u00f3n. Este es el momento de dejar de buscar un \u201csustituto de Viva Goals\u201d y comenzar a buscar una \u201cplataforma de gobernanza integrada\u201d.<\/p>\n\n\n\n<p>La pregunta que debe hacerse en tu comit\u00e9 ejecutivo no debe ser:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\"><em>\u201c\u00bfQu\u00e9 herramienta de OKR vamos a contratar?\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Sino:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201c\u00bfC\u00f3mo vamos a usar esta oportunidad para finalmente construir un sistema donde nuestra Estrategia, nuestros Riesgos y nuestro Desempe\u00f1o est\u00e9n intr\u00ednsecamente conectados?\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Aprovecha este momento. No solo para cambiar de software, sino para hacer una actualizaci\u00f3n completa en tu enfoque de ejecuci\u00f3n estrat\u00e9gica. El fin de Viva Goals no tiene que ser un dolor de cabeza t\u00e9cnico; puede ser el nacimiento de una gobernanza mucho m\u00e1s fuerte y eficaz. La elecci\u00f3n es tuya.<\/p>\n\n\n\n<p>Conoce la soluci\u00f3n para transformar el cambio en revoluci\u00f3n: <\/p>\n\n\n\n<p><a href=\"https:\/\/actiosoftware.com\/es\/alternativa-viva-goals\/\">Actio Gesti\u00f3n Estrat\u00e9gica \u2013 Mejor Alternativa para Viva Goals en 2025 \u2013 Actio<\/a><\/p>\n\n\n\n<p>Sigue m\u00e1s insights valiosos para el d\u00eda a d\u00eda de negocios de alto rendimiento en nuestro <a href=\"https:\/\/www.linkedin.com\/company\/actiolatam\">LinkedIn<\/a><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>El fin de Viva Goals expone fallas en los OKRs. Descubre c\u00f3mo evitar el OKR cosm\u00e9tico y evolucionar hacia una gobernanza estrat\u00e9gica real<\/p>","protected":false},"author":10,"featured_media":56703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[243,265,1225,1224],"Idioma-posts":[1167],"class_list":["post-56700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-e-performance","tag-gestao-estrategica","tag-okr","tag-okr-cosmetico","tag-performance-empresarial","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fim do Viva Goals: sua empresa est\u00e1 pronta para abandonar OKR cosm\u00e9tico?<\/title>\n<meta name=\"description\" content=\"O fim do Viva Goals exp\u00f5e falhas nos OKRs. 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