{"id":39987,"date":"2023-12-20T12:24:48","date_gmt":"2023-12-20T15:24:48","guid":{"rendered":"https:\/\/actiosoftware.com?p=39987"},"modified":"2026-02-24T15:30:18","modified_gmt":"2026-02-24T18:30:18","slug":"aprende-a-fijar-los-objetivos-del-balanced-scorecard-para-2024","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/aprenda-a-definir-metas-no-balanced-scorecard-para-2024\/","title":{"rendered":"Aprenda a establecer metas en el Balanced Scorecard para 2025\u00a0"},"content":{"rendered":"<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/12\/Gabriela-BSC-2024.mp3\"><\/audio><\/figure>\n\n\n<p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u00bfSabe c\u00f3mo fijar objetivos en el Cuadro de Mando Integral? A medida que nos acercamos al nuevo a\u00f1o, es fundamental dedicar tiempo a reflexionar sobre nuestra trayectoria personal y profesional y fijar objetivos concretos para impulsar el \u00e9xito en 2025.&nbsp;<\/p>\n\n\n\n<p>Sin embargo, la realizaci\u00f3n de estos objetivos requiere la creaci\u00f3n de metas espec\u00edficas y, para impulsar el desempe\u00f1o de tu empresa en el pr\u00f3ximo a\u00f1o, <strong>destacamos la relevancia del Balanced Scorecard,<\/strong>una poderosa herramienta para la gesti\u00f3n estrat\u00e9gica.<\/p>\n\n\n\n<p>Sigue leyendo y descubre c\u00f3mo establecer los objetivos del BSC para impulsar el crecimiento de tu empresa de forma estrat\u00e9gica y eficaz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mas-afinal-o-que-e-balanced-scorecard\"><strong>\u00bfQu\u00e9 es el Balanced Scorecard?<\/strong><\/h2>\n\n\n\n<p>El concepto del Balanced Scorecard (BSC) es que se trata de un modelo de gesti\u00f3n estrat\u00e9gica que facilita la evaluaci\u00f3n del progreso de las empresas hacia sus objetivos a largo plazo.&nbsp;<\/p>\n\n\n\n<p>Adem\u00e1s, el BSC se encarga de traducir la estrategia en objetivos, indicadores, metas e iniciativas estrat\u00e9gicas<\/p>\n\n\n\n<p>Sin embargo, su diferencial radica en su capacidad para permitir a los directivos comprender claramente los objetivos de su estrategia, lo que hace posible planificar las iniciativas que deben ponerse en pr\u00e1ctica.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quais-sao-as-4-perspectivas-do-bsc\"><strong>\u00bfCu\u00e1les son las 4 perspectivas del BSC?<\/strong><\/h2>\n\n\n\n<p><strong>Antes de ver c\u00f3mo establecer objetivos en el Cuadro de Mando Integral, es importante entender el concepto de las 4 perspectivas del CMI<\/strong> para poder aplicar la metodolog\u00eda de forma eficaz.\u00a0<\/p>\n\n\n\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-perspectiva-financeira\"><strong>1- Perspectiva financiera<\/strong><\/h3>\n\n\n\n<p>En primer lugar, la perspectiva financiera del Balanced Scorecard (BSC) representa la base estrat\u00e9gica, empezando por los objetivos financieros a largo plazo.&nbsp;<\/p>\n\n\n\n<p>Estos objetivos se correlacionan con las acciones en las dem\u00e1s perspectivas, garantizando la realizaci\u00f3n del desempe\u00f1o deseado a largo plazo.&nbsp;<\/p>\n\n\n\n<p>De esta forma, los indicadores financieros espec\u00edficos para cada unidad de negocio son cruciales, monitorizando las acciones del banco para alcanzar los resultados trazados en la estrategia global.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-perspectiva-do-cliente\"><strong>2- Perspectiva del cliente<\/strong><\/h3>\n\n\n\n<p>La perspectiva del cliente traduce la estrategia de mercado en objetivos espec\u00edficos. Tambi\u00e9n refleja c\u00f3mo se relacionar\u00e1 la empresa con los clientes y los nichos.&nbsp;<\/p>\n\n\n\n<p>As\u00ed, los indicadores relacionados con la retenci\u00f3n, la rentabilidad por cliente, la satisfacci\u00f3n y la captaci\u00f3n de negocio son fundamentales para evaluar el rendimiento y la consecuci\u00f3n de los objetivos de mercado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-perspectiva-de-processos-internos\"><strong>3- Perspectiva de los procesos internos<\/strong><\/h3>\n\n\n\n<p>En el \u00e1mbito de los procesos internos, la atenci\u00f3n se centra en la identificaci\u00f3n de las actividades cruciales para satisfacer las necesidades de los clientes. Los indicadores se concentran en los procesos internos que repercuten en la satisfacci\u00f3n del cliente y en los objetivos financieros.&nbsp;<\/p>\n\n\n\n<p>En este caso, es esencial identificar los procesos y competencias que confieren ventajas competitivas, abarcando desde la planificaci\u00f3n hasta la posventa, pasando por la diferenciaci\u00f3n de la oficina con respecto a la competencia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-perspectiva-de-aprendizado-e-crescimento-nbsp\"><strong>4- Perspectiva de aprendizaje y crecimiento&nbsp;<\/strong><\/h3>\n\n\n\n<p>Por \u00faltimo, la perspectiva de aprendizaje y crecimiento se centra en la capacidad de los empleados, los sistemas de informaci\u00f3n, la motivaci\u00f3n, la capacitaci\u00f3n y la alineaci\u00f3n.&nbsp;<\/p>\n\n\n\n<p>Adem\u00e1s, la inversi\u00f3n en reciclaje y mejora de las competencias de los empleados, la mejora de los sistemas de informaci\u00f3n y la alineaci\u00f3n de los procedimientos y rutinas de la empresa son esenciales para el desarrollo continuo de la organizaci\u00f3n. <\/p>\n\n\n\n<p><a href=\"https:\/\/actiosoftware.com\/es\/tune\/\">\u00bfBuscas un software de gesti\u00f3n estrat\u00e9gica? \u00a1Conoce Tune by Actio!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-estrategias-para-definir-metas-no-balanced-scorecard\"><strong>Estrategias para establecer objetivos en el Balanced Scorecard<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/12\/female-executive-reading-sticky-notes.jpg\" alt=\"Estrategias para establecer objetivos en el Balanced Scorecard\" class=\"wp-image-39992\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/12\/female-executive-reading-sticky-notes.jpg 1000w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/12\/female-executive-reading-sticky-notes-300x200.jpg 300w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/12\/female-executive-reading-sticky-notes-768x512.jpg 768w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/12\/female-executive-reading-sticky-notes-600x400.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>A la hora de establecer objetivos en el Balanced Scorecard, es fundamental adoptar el enfoque S.M.A.R.T.. Esto significa que sus objetivos deben ser Espec\u00edficos, Mensurables, Alcanzables, Relevantes y Limitados en el tiempo.&nbsp;<\/p>\n\n\n\n<p>Esta metodolog\u00eda aporta claridad y concentraci\u00f3n, fundamentales para alcanzar los objetivos. <strong>He aqu\u00ed c\u00f3mo hacerlo&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-estabeleca-objetivos-claros-e-mensuraveis\"><strong>1- Establece objetivos claros y medibles<\/strong><\/h3>\n\n\n\n<p>El primer paso para una gesti\u00f3n eficaz del Balanced Scorecard es establecer objetivos claros y medibles. <\/p>\n\n\n\n<p>Al establecer objetivos espec\u00edficos, tangibles y medibles para cada perspectiva del cuadro de mando integral, las empresas crean una base s\u00f3lida para el \u00e9xito futuro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-alinhe-metas-com-a-visao-e-missao-da-empresa\"><strong>2- Alinea los objetivos con la visi\u00f3n y la misi\u00f3n de la empresa<\/strong><\/h3>\n\n\n\n<p>Los objetivos establecidos en el Balanced Scorecard deben estar alineados con la visi\u00f3n y la misi\u00f3n de la empresa.&nbsp;<\/p>\n\n\n\n<p>Esta conexi\u00f3n garantiza que todas las iniciativas contribuyan a los objetivos generales de la organizaci\u00f3n, promoviendo un enfoque cohesivo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-envolva-todas-as-partes-interessadas\"><strong>3- Implicar a todas las partes interesadas<\/strong><\/h3>\n\n\n\n<p>Establecer objetivos no debe ser una tarea aislada. Implica a todas las partes interesadas, desde la direcci\u00f3n hasta los empleados de base, garantiza una comprensi\u00f3n global de los objetivos y promueve una cultura organizativa orientada a los resultados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-utilize-indicadores-chave-de-desempenho-kpis\"><strong>4- Utiliza indicadores clave de rendimiento (KPI)<\/strong><\/h3>\n\n\n\n<p>Los KPI son herramientas valiosas en el Balanced Scorecard. Por lo tanto, elige indicadores relevantes para cada perspectiva, que permitan una evaluaci\u00f3n precisa del progreso.&nbsp;<\/p>\n\n\n\n<p>Adem\u00e1s, el seguimiento y los ajustes basados en estos indicadores potencian la agilidad y la eficacia operativa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-promova-a-comunicacao-transparente\"><strong>5- Impulsa la comunicaci\u00f3n transparente<\/strong><\/h3>\n\n\n\n<p>Por \u00faltimo, la comunicaci\u00f3n transparente es esencial para el \u00e9xito de los objetivos del Balanced Scorecard.&nbsp;<\/p>\n\n\n\n<p>En otras palabras, aseg\u00farate de que la informaci\u00f3n relacionada con los objetivos est\u00e1 disponible para todos los miembros de la organizaci\u00f3n, promoviendo un entendimiento compartido y alineado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-exemplos-de-metas-de-empresa-para-2024\"><strong>Ejemplos de objetivos de empresa para 2024<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/12\/calm-relaxed-woman-drinks-takeaway-coffee-keeps-eyes-closed-thinks-about-something-pleasant-enjoys-drinking-refreshing-beverage-surrounded-with-colorful-stickers-people-lifestyle-concept.jpg\" alt=\"Ejemplos de objetivos de empresa para 2024\" class=\"wp-image-39993\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/12\/calm-relaxed-woman-drinks-takeaway-coffee-keeps-eyes-closed-thinks-about-something-pleasant-enjoys-drinking-refreshing-beverage-surrounded-with-colorful-stickers-people-lifestyle-concept.jpg 1000w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/12\/calm-relaxed-woman-drinks-takeaway-coffee-keeps-eyes-closed-thinks-about-something-pleasant-enjoys-drinking-refreshing-beverage-surrounded-with-colorful-stickers-people-lifestyle-concept-300x200.jpg 300w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/12\/calm-relaxed-woman-drinks-takeaway-coffee-keeps-eyes-closed-thinks-about-something-pleasant-enjoys-drinking-refreshing-beverage-surrounded-with-colorful-stickers-people-lifestyle-concept-768x512.jpg 768w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/12\/calm-relaxed-woman-drinks-takeaway-coffee-keeps-eyes-closed-thinks-about-something-pleasant-enjoys-drinking-refreshing-beverage-surrounded-with-colorful-stickers-people-lifestyle-concept-600x400.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>A la hora de elaborar planes y fijar objetivos para el a\u00f1o 2025, se recomienda que las empresas realicen un an\u00e1lisis del entorno exterior, identificando tanto las amenazas como las oportunidades.&nbsp;<\/p>\n\n\n\n<p>A continuaci\u00f3n se presentan ejemplos de objetivos que pueden implementarse utilizando la metodolog\u00eda del Balanced Scorecard.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-recursos-humanos-rh-e-gestao-de-pessoas\"><strong>1- Recursos Humanos (RRHH) y Gesti\u00f3n de Personas<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lograr una reducci\u00f3n del 15% en la tasa de rotaci\u00f3n de personal;<\/li>\n\n\n\n<li>Desarrollar e implantar 2 programas de formaci\u00f3n para los empleados;<\/li>\n\n\n\n<li>Aumentar la satisfacci\u00f3n de los empleados en un 12%;<\/li>\n\n\n\n<li>Contratar a 40 profesionales para \u00e1reas estrat\u00e9gicas;<\/li>\n\n\n\n<li>Poner en marcha un sistema mejorado de evaluaci\u00f3n del rendimiento.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-tecnologia-e-seguranca-da-informacao-nbsp\"><strong>2- Tecnolog\u00eda y seguridad de la informaci\u00f3n&nbsp;<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Migrar a una nueva infraestructura en la nube m\u00e1s eficiente;<\/li>\n\n\n\n<li>Reducir el tiempo de inactividad del sistema en un 20<\/li>\n\n\n\n<li>Realizar 3 auditor\u00edas exhaustivas de seguridad de la informaci\u00f3n;<\/li>\n\n\n\n<li>Modernizar o sustituir 2 sistemas heredados;<\/li>\n\n\n\n<li>Implantar pr\u00e1cticas seguras de trabajo a distancia.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-sustentabilidade-e-meio-ambiente\"><strong>3- Sostenibilidad y medio ambiente<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reducir en un 15% la huella de carbono de la empresa;<\/li>\n\n\n\n<li>Llevar a cabo 1 proyecto adicional de energ\u00eda renovable;<\/li>\n\n\n\n<li>Alcanzar un 40% de residuos reciclados o reutilizados;<\/li>\n\n\n\n<li>Reducir el consumo de agua en un 12%;<\/li>\n\n\n\n<li>Establecer colaboraciones con 2 organizaciones no gubernamentales medioambientales.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-operacoes-e-producao\">4- <strong>4- Operaciones y producci\u00f3n<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mejorar la eficiencia operativa en un 12%;<\/li>\n\n\n\n<li>Reducir la duraci\u00f3n del ciclo de producci\u00f3n en un 8%;<\/li>\n\n\n\n<li>Adoptar 1 nuevo software de optimizaci\u00f3n de la l\u00ednea de producci\u00f3n;<\/li>\n\n\n\n<li>Minimizar los residuos de material en un 15%;<\/li>\n\n\n\n<li>Aumentar la capacidad de producci\u00f3n en un 20%.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conheca-o-tune-by-actio-software-de-gestao-estrategica-do-grupo-falconi\"><strong>Conoce Tune by Actio, el software de gesti\u00f3n estrat\u00e9gica del grupo Falconi<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" width=\"923\" height=\"466\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/12\/image-58.png\" alt=\"\" class=\"wp-image-39988\" style=\"aspect-ratio:1.98068669527897;width:400px;height:auto\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/12\/image-58.png 923w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/12\/image-58-300x151.png 300w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/12\/image-58-768x388.png 768w\" sizes=\"(max-width: 923px) 100vw, 923px\" \/><\/figure>\n\n\n\n<p>Aunque el BSC es un enfoque poderoso, es importante recordar que su aplicaci\u00f3n requiere compromiso, planificaci\u00f3n y la implicaci\u00f3n de toda la organizaci\u00f3n para lograr resultados significativos.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Pero no s\u00f3lo eso, utilizar la tecnolog\u00eda adecuada para tus procesos de gesti\u00f3n es primordial para ser eficaz. Conoce<a href=\"https:\/\/actiosoftware.com\/es\/tune\/\"> Tune by Actio<\/a>, software para la gesti\u00f3n del BSC en tu empresa; con \u00e9l garantizas el control total de toda la informaci\u00f3n, objetivos y acciones.&nbsp;<\/p>\n\n\n\n<p>Actio forma parte del <a href=\"https:\/\/falconi.com\/sobre-a-falconi\/\">Grupo Falconi<\/a>, referente en excelencia empresarial.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-perguntas-frequentes-nbsp\"><strong>Preguntas m\u00e1s frecuentes&nbsp;<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-qual-o-significado-de-balanced-scorecard\"><strong>1- \u00bfQu\u00e9 significa Balanced Scorecard?<\/strong><\/h3>\n\n\n\n<p>Balanced Scorecard (BSC), se puede traducir como Cuadro de Mando Integral.<\/p>\n\n\n\n<p>Es un sistema de gesti\u00f3n estrat\u00e9gica que pretende ir m\u00e1s all\u00e1 de los indicadores financieros y contables tradicionales, utilizando m\u00e9tricas m\u00e1s completas e inteligentes para evaluar el \u00e9xito empresarial.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-qual-o-objetivo-do-balanced-scorecard\"><strong>2- \u00bfCu\u00e1l es el objetivo del Balanced Scorecard?<\/strong><\/h3>\n\n\n\n<p>El objetivo del Balanced Scorecard (BSC) es evaluar el desempe\u00f1o y el progreso de una empresa utilizando un modelo de gesti\u00f3n estrat\u00e9gica.&nbsp;<\/p>\n\n\n\n<p>Tambi\u00e9n es una herramienta muy utilizada para supervisar los objetivos a largo plazo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-quando-usar-o-balanced-scorecard-nbsp\"><strong>3- \u00bfCu\u00e1ndo utilizar el Balanced Scorecard?&nbsp;<\/strong><\/h3>\n\n\n\n<p>El Balanced Scorecard (BSC) debe utilizarse cuando sea necesario alinear diferentes \u00e1reas, departamentos o unidades de negocio en torno a objetivos estrat\u00e9gicos compartidos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusao\"><strong>Conclusi\u00f3n<\/strong><\/h2>\n\n\n\n<p>Aprender a establecer objetivos en el Balanced Scorecard es crucial para el crecimiento y la sostenibilidad de la empresa.&nbsp;<\/p>\n\n\n\n<p>Adem\u00e1s, siguiendo estrategias como establecer objetivos medibles, alinear las metas con la visi\u00f3n de la empresa e implicar a todas las partes interesadas, las organizaciones pueden optimizar su desempe\u00f1o y destacar en un entorno competitivo. <\/p>\n\n\n\n<p>No te olvides de seguir <a href=\"https:\/\/actiosoftware.com\/es\/\">Actio<\/a> en<a href=\"https:\/\/www.instagram.com\/actiolatam\/\"> Instagram<\/a>,<a href=\"https:\/\/www.linkedin.com\/company\/actiolatam\"> LinkedIn<\/a> y <a href=\"https:\/\/www.facebook.com\/actiolatam\/\">Facebook<\/a><strong>.<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>\u00bfTe ha gustado el contenido? H\u00e1zmelo saber en los comentarios<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo definir objetivos estrat\u00e9gicos para 2025 con el Balanced Scorecard. Aprende a alinear objetivos y impulsar el crecimiento<\/p>","protected":false},"author":10,"featured_media":39991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[],"Idioma-posts":[1169,1168,1167],"class_list":["post-39987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-e-performance","idioma-posts-espanhol","idioma-posts-ingles","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Aprenda a definir metas no Balanced Scorecard para 2025\u00a0 - Actio<\/title>\n<meta name=\"description\" content=\"Descubra como definir metas estrat\u00e9gicas para 2024 com o Balanced Scorecard. 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