{"id":37049,"date":"2023-09-06T12:51:12","date_gmt":"2023-09-06T12:51:12","guid":{"rendered":"https:\/\/actiosoftware.com?p=37049"},"modified":"2026-02-24T14:33:34","modified_gmt":"2026-02-24T17:33:34","slug":"que-es-el-balanced-scorecard","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/o-que-e-balanced-scorecard\/","title":{"rendered":"\u00bfQu\u00e9 es Balanced Scorecard?"},"content":{"rendered":"<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/Paulo-1798472.mp3\"><\/audio><\/figure>\n\n\n\n<p>\u00bfHas o\u00eddo hablar del Balanced Scorecard? Si los objetivos en tu empresa no se alcanzan y crees que necesitas generar compromiso para que todos persigan las metas definidas hasta el final, o incluso si necesitas medir el rendimiento de alg\u00fan \u00e1rea y organizar su planificaci\u00f3n para centrar al equipo en lo que realmente importa. Lee este art\u00edculo sobre Balanced Scorecard (BSC) y disfruta de las ventajas de utilizar una de las herramientas de gesti\u00f3n estrat\u00e9gica m\u00e1s eficaces de la actualidad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-o-que-e-balanced-scorecard-nbsp\"><strong>\u00bfQu\u00e9 es el Balanced Scorecard ?&nbsp;<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" data-id=\"37061\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/chart-analysis.jpg\" alt=\"\u00bfQu\u00e9 es el Balanced Scorecard ?\" class=\"wp-image-37061\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/chart-analysis.jpg 1000w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/chart-analysis-300x200.jpg 300w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/chart-analysis-768x512.jpg 768w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/chart-analysis-600x400.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>El Balanced Scorecard  es una herramienta de gesti\u00f3n estrat\u00e9gica surgida en los a\u00f1os 90. Desarrollado por los profesores de Harvard Robert Kaplan y David Norton en 1992; el Balanced Scorecard ha transformado la forma en que las organizaciones gestionan y desarrollan la planificaci\u00f3n estrat\u00e9gica.<\/p>\n\n\n\n<p>Ante todo, es una metodolog\u00eda de gesti\u00f3n que permite medir el rendimiento de un \u00e1rea concreta de la empresa. Utilizando el Balanced Scorecard es posible analizar la marcha de una empresa en relaci\u00f3n con sus metas y objetivos.&nbsp;<\/p>\n\n\n\n<p>Es habitual que las empresas apliquen el Balanced Scorecard Integral para medir el rendimiento financiero de la organizaci\u00f3n; pero con \u00e9l es posible hacer un an\u00e1lisis completo utilizando varias perspectivas y tener una visi\u00f3n mucho m\u00e1s amplia del rendimiento empresarial.&nbsp;<\/p>\n\n\n\n<p>El Balanced Scorecard se basa en cuatro perspectivas conectadas y cada una aporta una visi\u00f3n. <strong>Compru\u00e9balos: <\/strong><\/p>\n\n\n\n<p>1- <strong>Financieros:<\/strong> Visto a menudo en las organizaciones. Mide el rendimiento financiero de un negocio. Incluye m\u00e9tricas como ingresos, beneficios, rendimiento de la inversi\u00f3n y flujo de caja.<\/p>\n\n\n\n<p>2- <strong>Visi\u00f3n del cliente:<\/strong> Es el rendimiento evaluado utilizando la informaci\u00f3n generada por los clientes. Nivel de satisfacci\u00f3n, fidelidad y nuevos clientes son algunos de los indicadores.<\/p>\n\n\n\n<p>3- <strong>Procesos internos:<\/strong>Desde esta perspectiva, la organizaci\u00f3n analiza sus procesos internos y busca mejoras de eficiencia. Las m\u00e9tricas pueden incluir el tiempo de ciclo; la calidad del producto, los costes de producci\u00f3n y el cumplimiento de las normas de calidad.<\/p>\n\n\n\n<p>4- <strong>Aprendizaje y crecimiento:<\/strong> Esta perspectiva se centra en el desarrollo de las capacidades y los recursos que impulsar\u00e1n el rendimiento futuro. Esto implica la formaci\u00f3n de los empleados; la cultura organizativa; la capacidad de innovaci\u00f3n y el desarrollo de sistemas de informaci\u00f3n.<\/p>\n\n\n\n<p><strong>Comprenda mejor c\u00f3mo funcionan las 4 perspectivas del BSC en la siguiente imagen: <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/Mapa-estrategico-1-1-1024x559.png\" alt=\"comprender las 4 perspectivas del BSC\" class=\"wp-image-37052\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/Mapa-estrategico-1-1-1024x559.png 1024w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/Mapa-estrategico-1-1-300x164.png 300w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/Mapa-estrategico-1-1-768x419.png 768w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/Mapa-estrategico-1-1.png 1462w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-vantagens-de-utilizar-o-balanced-scorecard\"><strong>Ventajas de utilizar el Balanced Scorecard<\/strong><\/h2>\n\n\n\n<p>Como mencionado al principio de este art\u00edculo, el Balanced Scorecard es una de las herramientas de gesti\u00f3n estrat\u00e9gica m\u00e1s eficaces de la actualidad. Con \u00e9l se puede visualizar el rendimiento de cualquier \u00e1rea de una organizaci\u00f3n y corregir los fallos existentes en los procesos.<\/p>\n\n\n\n<p>La primera ventaja real que proporciona el uso del Balanced Scorecard es una planificaci\u00f3n estrat\u00e9gica m\u00e1s eficaz, es decir, permite visualizar claramente las necesidades reales de un \u00e1rea determinada. Como consecuencia, el Balanced Scorecard tambi\u00e9n genera una visi\u00f3n m\u00e1s profunda de las metas y objetivos sobre los que hay que trabajar.&nbsp;<\/p>\n\n\n\n<p>Con ello, la tendencia es que la empresa se centre de forma natural en lo que realmente importa, construyendo una direcci\u00f3n clara para todos en la organizaci\u00f3n.<\/p>\n\n\n\n<p>Una vez implantado el Balanced Scorecard en la rutina de la empresa, comienza a generarse informaci\u00f3n de seguimiento de las distintas \u00e1reas, lo que permite comprender si todo lo acordado en la planificaci\u00f3n se est\u00e1 desarrollando seg\u00fan lo previsto. El grado de an\u00e1lisis aumenta y la toma de decisiones se vuelve eficaz.&nbsp;<\/p>\n\n\n\n<p>Otro punto tan importante como los anteriores es el hecho de que el Balanced Scorecard  proporciona una integraci\u00f3n natural entre los sectores de una empresa, facilitando la comunicaci\u00f3n. Es una herramienta que busca compartir la planificaci\u00f3n con toda la organizaci\u00f3n. Por ejemplo, es necesario reunir a los empleados de diferentes \u00e1reas para construir un plan estrat\u00e9gico, lo que resulta en un mayor compromiso e integraci\u00f3n de los involucrados; ya que es un proceso que va m\u00e1s all\u00e1 de la etapa de construcci\u00f3n y requiere un seguimiento constante de los indicadores.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/actiosoftware.com\/es\/tune\/\">\u00bfBuscas un software de gesti\u00f3n estrat\u00e9gica? \u00a1Conoce Actio Gesti\u00f3n Estrat\u00e9gica!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-balanced-scorecard-como-funciona-na-pratica\"><strong>C\u00f3mo funciona en la pr\u00e1ctica el Balanced Scorecard<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"684\" data-id=\"37053\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/sharing-her-vision-with-colleague-shot-young-businesswoman-presenting-idea-her-colleague-using-glass-wall-adhesive-notes-office.jpg\" alt=\"comprender c\u00f3mo aplicar el Cuadro de Mando Integral\" class=\"wp-image-37053\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/sharing-her-vision-with-colleague-shot-young-businesswoman-presenting-idea-her-colleague-using-glass-wall-adhesive-notes-office.jpg 1000w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/sharing-her-vision-with-colleague-shot-young-businesswoman-presenting-idea-her-colleague-using-glass-wall-adhesive-notes-office-300x205.jpg 300w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/sharing-her-vision-with-colleague-shot-young-businesswoman-presenting-idea-her-colleague-using-glass-wall-adhesive-notes-office-768x525.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Es importante recordar que el Balanced Scorecard no se limita a analizar el rendimiento financiero. Hay perspectivas -ya mencionadas en este art\u00edculo- en las que se basa el Balanced Scorecard  y que ofrecen una visi\u00f3n amplia del rendimiento de una empresa.<\/p>\n\n\n\n<p>El Balanced Scorecard es relativamente f\u00e1cil de implantar en una organizaci\u00f3n. Y aunque se trata de una herramienta de gesti\u00f3n sencilla, es muy valiosa por el nivel de informaci\u00f3n que proporciona.&nbsp;<\/p>\n\n\n\n<p><strong>Aprende aqu\u00ed c\u00f3mo aplicar el Balanced Scorecard en 5 pasos en tu organizaci\u00f3n.<\/strong><\/p>\n\n\n\n<p><strong>Primer paso:<\/strong> La primera tarea para implantar el Balanced Scorecard en tu organizaci\u00f3n es elaborar un plan estrat\u00e9gico. Aqu\u00ed debes definir claramente los puntos y necesidades que deben abordarse.<\/p>\n\n\n\n<p><strong>Segundo paso:<\/strong> Definir objetivos. Decide a d\u00f3nde quiere llegar tu organizaci\u00f3n. \u00bfCu\u00e1les son las cifras que hay que alcanzar? Recuerda, los objetivos muestran hacia d\u00f3nde queremos ir, no confundas los objetivos con las metas, que se describir\u00e1n m\u00e1s adelante.<\/p>\n\n\n\n<p><strong>Tercer paso:<\/strong> Establece objetivos alcanzables. Las metas son los medios por los cuales alcanzar\u00e1s tus objetivos.&nbsp;<\/p>\n\n\n\n<p><strong>Cuarto paso:<\/strong> Trabaja los indicadores. \u00c9stos se definir\u00e1n siempre de antemano y mostrar\u00e1n el rendimiento con respecto a un objetivo. Utiliza un software para gestionar tus indicadores, de modo que tengas todos los datos integrados y una visi\u00f3n clara del rendimiento de ellos.<\/p>\n\n\n\n<p><strong>Quinto paso:<\/strong> Construye un plan de acci\u00f3n. Aqu\u00ed es donde se delegan responsabilidades, plazos, obligaciones y tareas.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-confira-alguns-exemplos-de-metricas-e-objetivos-em-cada-perspectiva-do-bsc\">He aqu\u00ed algunos ejemplos de m\u00e9tricas y objetivos en cada perspectiva:<\/h3>\n\n\n\n<p><strong>Financieros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Objetivo: Aumentar el margen de beneficios en un 10% a finales de a\u00f1o.<\/li>\n\n\n\n<li>M\u00e9trica: Margen de beneficio neto.<\/li>\n<\/ul>\n\n\n\n<p><strong>Perspectiva del cliente:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Objetivo: Aumentar la satisfacci\u00f3n del cliente en un 15% al final del trimestre.<\/li>\n\n\n\n<li>M\u00e9trica: \u00cdndice de satisfacci\u00f3n del cliente a trav\u00e9s de encuestas.<\/li>\n<\/ul>\n\n\n\n<p><strong>Procesos internos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Objetivo: Reducir el tiempo del ciclo de producci\u00f3n en un 20% al final del semestre.<\/li>\n\n\n\n<li>M\u00e9trica: Porcentaje de empleados que han completado la formaci\u00f3n t\u00e9cnica.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-qual-e-a-tecnologia-correta-para-aplicar-o-balanced-scorecard\"><strong>Qu\u00e9 recursos tecnol\u00f3gicos son necesarios para aplicar el Balanced Scorecard<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"923\" height=\"466\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/image.png\" alt=\"\" class=\"wp-image-37055\" style=\"width:393px;height:199px\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/image.png 923w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/image-300x151.png 300w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2023\/09\/image-768x388.png 768w\" sizes=\"(max-width: 923px) 100vw, 923px\" \/><\/figure>\n\n\n\n<p>Con el Balanced Scorecard, las organizaciones pueden medir y gestionar su rendimiento de forma exhaustiva y de acuerdo con su estrategia. En otras palabras, teniendo en cuenta las cuatro perspectivas y estableciendo indicadores y objetivos claros, las empresas pueden mejorar su rendimiento, promover el aprendizaje continuo y alcanzar sus objetivos estrat\u00e9gicos con eficacia. Aunque el BSC es un enfoque poderoso, es importante recordar que su aplicaci\u00f3n requiere el compromiso, la planificaci\u00f3n y la implicaci\u00f3n de toda la organizaci\u00f3n para lograr resultados significativos.<\/p>\n\n\n\n<p>Pero no s\u00f3lo eso, utilizar la tecnolog\u00eda adecuada para tus procesos de gesti\u00f3n es primordial para ser eficaz. Conoce <a href=\"https:\/\/actiosoftware.com\/es\/tune\/\">Actio Gesti\u00f3n Estrat\u00e9gica<\/a>, el software de Actio para gestionar el BSC en su empresa, con \u00e9l usted garantiza <strong>el control de la informaci\u00f3n, objetivos y acciones.<\/strong>Una soluci\u00f3n que permite la integraci\u00f3n entre las distintas \u00e1reas de tu organizaci\u00f3n.<\/p>\n\n\n\n<p>\u00bfTe ha gustado el contenido? No te olvides de seguir a&nbsp;<a href=\"https:\/\/actiosoftware.com\/es\/\">Actio<\/a>&nbsp;en<a href=\"https:\/\/www.instagram.com\/actiolatam\/\">&nbsp;Instagram<\/a>,<a href=\"https:\/\/www.linkedin.com\/company\/actiolatam\/\">&nbsp;LinkedIn<\/a>&nbsp;y&nbsp;<a href=\"https:\/\/www.facebook.com\/actiolatam\/\">Facebook<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Entender qu\u00e9 es la metodolog\u00eda Balanced Scorecard (BSC), sus objetivos y c\u00f3mo funcionan sus 4 perspectivas. \u00a1Optimiza el rendimiento empresarial! <\/p>","protected":false},"author":10,"featured_media":37050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[],"Idioma-posts":[1169,1167],"class_list":["post-37049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-e-performance","idioma-posts-espanhol","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O que \u00e9 Balanced Scorecard? - Actio<\/title>\n<meta name=\"description\" content=\"Entenda o que \u00e9 a metodologia Balanced Scorecard (BSC), seus objetivos e como funcionam suas 4 perspectivas. 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