{"id":29311,"date":"2022-11-10T12:40:47","date_gmt":"2022-11-10T12:40:47","guid":{"rendered":"https:\/\/actiosoftware.com?p=29311"},"modified":"2026-02-24T14:33:35","modified_gmt":"2026-02-24T17:33:35","slug":"copa-del-mundo-conoce-la-estrategia-de-la-fifa-para-implementar-esg","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/copa-do-mundo-conheca-a-estrategia-da-fifa-para-implementar-o-esg\/","title":{"rendered":"Copa del Mundo: estrategia de la FIFA para ESG"},"content":{"rendered":"<p>Conforme calend\u00e1rio oficial de la FIFA, la copa mundial de f\u00fatbol tendr\u00e1 inicio el domingo 20 de noviembre de 2022. El partido de apertura est\u00e1 previsto para las 13:00, hora de Brasilia, en el estadio Al Khor. Los protagonistas del primer partido ser\u00e1n: Catar contra Ecuador, integrantes del grupo \u201cA\u201d, que adem\u00e1s del anfitri\u00f3n y del pa\u00eds sudamericano, cuenta con Senegal y Holanda. <\/p>\n\n\n\n<p>Del mismo modo, la final de la copa del mundo tiene previsto ser jugada en el mismo estadio, el d\u00eda 18 de diciembre.<\/p>\n\n\n\n<p class=\"has-text-align-center\">________________________________________________________________________________________________________________<\/p>\n\n\n\n<p>Qu\u00e9 encontrar\u00e1s en el art\u00edculo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Copa del mundo y ESG<\/strong><\/li>\n\n\n\n<li><strong>\u00bfQu\u00e9 es la ESG?<\/strong><\/li>\n\n\n\n<li><strong>ESG, \u00bferes nuevo por aqu\u00ed?&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>La consolidaci\u00f3n del t\u00e9rmino<\/strong><\/li>\n\n\n\n<li><strong>\u00bfCu\u00e1l es tu relaci\u00f3n con la copa del mundo?&nbsp;&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>Conozca la estrategia ESG de la Copa Mundial de la FIFA 2022<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Copa del mundo y ESG<\/h2>\n\n\n\n<p>La <strong>copa del mundo<\/strong> El f\u00fatbol es uno de los eventos deportivos m\u00e1s concurridos del planeta. A diferencia de un evento de poca relevancia medi\u00e1tica, hace casi 100 a\u00f1os \u2013 92 en la fecha de este art\u00edculo \u2013 miles de personas vuelven su atenci\u00f3n a la competici\u00f3n, que re\u00fane a las mejores selecciones del mundo de ese deporte, en busca del t\u00edtulo m\u00e1s deseado: el de campe\u00f3n del mundo.<\/p>\n\n\n\n<p>Pero qu\u00e9 la <strong>copa del mundo<\/strong>, una competici\u00f3n de f\u00fatbol, \u00bfpuede ense\u00f1arnos sobre ESG? Acomp\u00e1\u00f1anos en el siguiente art\u00edculo.&nbsp;<\/p>\n\n\n\n<p>Antes que nada y de que hablemos sobre la conexi\u00f3n de la <strong>copa del mundo<\/strong> con las pr\u00e1cticas de ESG, recordemos su concepto y de d\u00f3nde surgi\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 es la ESG?<\/strong><\/h2>\n\n\n\n<p>Por encima de todo, ESG es el conjunto de buenas pr\u00e1cticas de una organizaci\u00f3n con respecto a los asuntos: ambientales, sociales y de gobernanza.<\/p>\n\n\n\n<p>En resumen, el ESG tiene como objetivo gestionar las pr\u00e1cticas que una empresa ejerce para minimizar los impactos de sus acciones en el medio ambiente, contribuyendo a una sociedad m\u00e1s justa y aumentando la responsabilidad hacia sus p\u00fablicos de inter\u00e9s. Todo esto, manteniendo sus procesos de gesti\u00f3n optimizados y regulados.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>ESG, \u00bferes nuevo por aqu\u00ed?&nbsp;<\/strong><\/h2>\n\n\n\n<p>Definitivamente no. El concepto de ESG comenz\u00f3 a ganar visibilidad entre finales de los a\u00f1os 80 y principios de los 90. En aquel tiempo, aunque t\u00edmidamente, el discurso sobre la importancia de invertir en proyectos que visaran la responsabilidad social comenz\u00f3 a proyectarse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La consolidaci\u00f3n del t\u00e9rmino<\/strong><\/h2>\n\n\n\n<p>Fue en 2004 por medio de la ONU y su secretario Kofi Annan, en esa oportunidad, Kofi hizo una provocaci\u00f3n a varios empresarios para que comenzaran a implementar en sus organizaciones, la mayor\u00eda ligadas al segmento financiero, las pr\u00e1cticas referentes a las responsabilidades ambientales, sociales y de gobernanza.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfCu\u00e1l es tu relaci\u00f3n con la copa del mundo?&nbsp;<\/strong><\/h2>\n\n\n\n<p><strong>Copa del mundo<\/strong> y ESG se complementan por poseer el factor humano presente en su esencia. En contrapartida, la <strong>copa del mundo<\/strong>, a trav\u00e9s de su formato itinerante y multiculturalidad, estimula la ejecuci\u00f3n de acciones ligadas al ESG.&nbsp;<\/p>\n\n\n\n<p>De esta forma, la caracter\u00edstica de la competici\u00f3n es el escenario perfecto para el concepto que tiene como prop\u00f3sito transformar la forma de actuar de una organizaci\u00f3n. Fortaleciendo la sostenibilidad, el bienestar colectivo, el cuidado de los recursos naturales, la \u00e9tica y el capital humano.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conozca la estrategia ESG de la Copa Mundial de la FIFA 2022<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>HUMANO <\/strong>\u201cPor encima de todo, dejar un legado de patrones y pr\u00e1cticas de clase mundial para los trabajadores en Catar e internacionalmente. Tambi\u00e9n pretendemos aprovechar la plataforma \u00fanica ofrecida por la Copa Mundial de la FIFA 2022\u2122 para desarrollar una fuerza de trabajo capaz y motivada y capacitar a los j\u00f3venes en toda la regi\u00f3n. <a href=\"https:\/\/www.fifa.com\/about-fifa\/official-documents\">https:\/\/www.fifa.com\/about-fifa\/official-documents<\/a>).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SOCIAL<\/strong> \u201cProporcionar una experiencia de torneo inclusiva\u2026 As\u00ed, dejar un legado de comprensi\u00f3n cultural, infraestructura y servicios accesibles y conocimientos especializados asociados entre la poblaci\u00f3n local. <a href=\"https:\/\/www.fifa.com\/about-fifa\/official-documents\">https:\/\/www.fifa.com\/about-fifa\/official-documents<\/a>).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ECON\u00d4MICO<\/strong> \u201c\u2026catalizar el crecimiento econ\u00f3mico y la diversificaci\u00f3n en Qatar y la regi\u00f3n, vinculando a las empresas locales con las cadenas de valor de la Copa Mundial de la FIFA 2022\u2122 y las oportunidades de innovaci\u00f3n. Por lo tanto, facilitar el desarrollo de sedes de torneos, infraestructura y servicios relacionados que permitan futuros eventos, atraigan nuevas actividades comerciales y satisfagan las necesidades relevantes de la comunidad.\u201d <a href=\"https:\/\/www.fifa.com\/about-fifa\/official-documents\">https:\/\/www.fifa.com\/about-fifa\/official-documents<\/a>).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AMBIENTAL<\/strong> \u201cEstamos comprometidos en ofrecer una Copa Mundial de la FIFA\u2122 totalmente neutra en carbono 2022 y tenemos como objetivo, como resultado, establecer un punto de referencia para la gesti\u00f3n ambiental a trav\u00e9s de la implementaci\u00f3n de est\u00e1ndares de construcci\u00f3n sostenible, pr\u00e1cticas de gesti\u00f3n de residuos y agua, y soluciones de bajas emisiones. A trav\u00e9s de nuestro trabajo, dejaremos un legado de conocimientos, tecnolog\u00edas, negocios y est\u00e1ndares de gesti\u00f3n ambiental de clase mundial en Qatar y la regi\u00f3n.\u201d <a href=\"https:\/\/www.fifa.com\/about-fifa\/official-documents\">https:\/\/www.fifa.com\/about-fifa\/official-documents<\/a>).&nbsp;<\/li>\n\n\n\n<li><strong>Gobernanza<\/strong> \u201cDar un ejemplo de buena gobernanza y pr\u00e1cticas comerciales \u00e9ticas Asumimos la responsabilidad de abordar los impactos del Mundial de la FIFA 2022\u2122 derivados de nuestras propias actividades, as\u00ed como de aquellas vinculadas a nuestras relaciones comerciales y cadenas de valor. Hemos establecido una cultura de cumplimiento basada en requisitos legales y pol\u00edticas organizacionales, y demostramos transparencia y rendici\u00f3n de cuentas ante nuestros grupos de inter\u00e9s en relaci\u00f3n con nuestras decisiones y desempe\u00f1o en materia de sostenibilidad.\u201d (C\u00f3digo de Abastecimiento Sostenible, fifa.com, 2021. Disponible en: <a href=\"https:\/\/www.fifa.com\/about-fifa\/official-documents\">https:\/\/www.fifa.com\/about-fifa\/official-documents<\/a>).&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n\n\n\n<p>La copa del mundo, lleva en su esencia, <a href=\"https:\/\/actiosoftware.com\/es\/tune\/\" target=\"_blank\" rel=\"noreferrer noopener\">los pilares del ESG<\/a> \u2013 no por el hecho de ser una competici\u00f3n de mucha visibilidad y tener la necesidad de mostrarse actualizada al mundo en su posicionamiento o concepto de gesti\u00f3n \u2013 sino por la responsabilidad que conlleva, en consecuencia de su tradici\u00f3n y su formato de alcance social.  <\/p>\n\n\n\n<p>Como resultado de un proceso de <a href=\"https:\/\/actiosoftware.com\/es\/tune\/\" target=\"_blank\" rel=\"noreferrer noopener\">aplicaci\u00f3n ESG<\/a>, su empresa debe ser transformada en su modo de actuar, fortaleciendo la sostenibilidad, el compromiso social y la \u00e9tica, resultando en la sensibilizaci\u00f3n de futuros inversionistas para su negocio.  <\/p>\n\n\n\n<p>Finalmente, si te gust\u00f3, sigue m\u00e1s contenido como este en nuestro blog o tambi\u00e9n a trav\u00e9s de nuestro <a href=\"https:\/\/linktr.ee\/actiobrasil\" target=\"_blank\" rel=\"noreferrer noopener\">redes sociales<\/a>, y mant\u00e9ngase al tanto de las noticias del mundo de la tecnolog\u00eda relacionadas con la gesti\u00f3n.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Conforme calend\u00e1rio oficial da Fifa, a copa do mundo ter\u00e1 in\u00edcio no domingo, 20 de novembro de 2022. O jogo de abertura est\u00e1 previsto para \u00e0s 13h, hora de Bras\u00edlia, no est\u00e1dio Al Khor. Os protagonistas do primeiro jogo ser\u00e3o: Catar vs o Equador, integrantes do grupo &#8220;A&#8221;, que al\u00e9m do anfitri\u00e3o e do pa\u00eds [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":29317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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