{"id":25424,"date":"2021-10-27T20:36:22","date_gmt":"2021-10-27T20:36:22","guid":{"rendered":"https:\/\/actiosoftware.com?p=25424"},"modified":"2026-04-15T20:09:49","modified_gmt":"2026-04-15T23:09:49","slug":"modelo-de-gestion-de-los-unicornios-brasilenos","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/modelo-de-gestao-das-unicornios-brasileiras\/","title":{"rendered":"Modelo de gesti\u00f3n de los unicornios brasile\u00f1os"},"content":{"rendered":"<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/10\/modelo-de-gestion-de-los-unicornios-brasilenos.mp3\"><\/audio><\/figure>\n\n\n<p>\n\n\n\n\n\n<p>El mundo de los negocios no est\u00e1 para bromas. Esto queda tan claro como todo el esfuerzo realizado para dar nombre a los modelos de negocio y no s\u00f3lo eso, todo el esfuerzo para explicarlos.<\/p>\n<p>De lo complejo a lo f\u00e1cil, el mundo de los negocios siempre traer\u00e1 consigo y se expresar\u00e1 a trav\u00e9s de nomenclaturas que expresen su significado y relevancia para las empresas de todo el mundo.<\/p>\n<p><strong>En el art\u00edculo de hoy descubrir\u00e1s, por ejemplo, qu\u00e9 significa la palabra Unicornio dentro de este vasto universo del emprendimiento y el camino que han seguido las empresas que llevan este nombre para conseguirlo.<\/strong><\/p>\n<h2><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-25426 aligncenter\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/10\/busy-employees-of-business-company-2021-08-26-15-45-15-utc-300x100.jpg\" alt=\"\" width=\"522\" height=\"174\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/10\/busy-employees-of-business-company-2021-08-26-15-45-15-utc-300x100.jpg 300w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/10\/busy-employees-of-business-company-2021-08-26-15-45-15-utc-1024x341.jpg 1024w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/10\/busy-employees-of-business-company-2021-08-26-15-45-15-utc-768x256.jpg 768w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/10\/busy-employees-of-business-company-2021-08-26-15-45-15-utc-1536x512.jpg 1536w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/10\/busy-employees-of-business-company-2021-08-26-15-45-15-utc-2048x683.jpg 2048w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/10\/busy-employees-of-business-company-2021-08-26-15-45-15-utc-24x8.jpg 24w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/10\/busy-employees-of-business-company-2021-08-26-15-45-15-utc-36x12.jpg 36w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/10\/busy-employees-of-business-company-2021-08-26-15-45-15-utc-48x16.jpg 48w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/><br \/>\nUnicorn Startup \u00bfqu\u00e9 es?<\/h2>\n<p>Es b\u00e1sicamente el nombre que reciben las empresas valoradas en m\u00e1s de 1.000 millones de d\u00f3lares, tanto en Brasil como en el resto del mundo. El nombre se debe a la rareza con la que una empresa alcanza un capital financiero tan elevado y relevante.<\/p>\n<p>Seg\u00fan <a href=\"https:\/\/www.linkedin.com\/in\/aileenwlee\/\" target=\"_blank\" rel=\"noopener\">Aileen Lee<\/a>, una inversora estadounidense, el concepto de la palabra est\u00e1 ligado a \u00abalgo raro y m\u00e1gico\u00bb, por lo que la definici\u00f3n es perfecta. Y aunque sigue siendo poco frecuente, tenemos algunas empresas en todo el mundo, e incluso en Brasil, que han alcanzado la marca de 1.000 millones de d\u00f3lares y, por tanto, llevan este apreciado nombre.<\/p>\n<p>Sabiendo que no es algo que se consiga de la noche a la ma\u00f1ana y teniendo en cuenta todos los riesgos, lo que dicen las empresas que se han ganado ese nombre es que ning\u00fan comienzo es glorioso y siempre requerir\u00e1 mucho esfuerzo.<\/p>\n<p>Por eso, algunas empresas de Brasil han conseguido entrar en el ranking de startups con m\u00e1s de 1.000 millones de d\u00f3lares -incluso en el escenario de pandemia en el que se encuentra el pa\u00eds- pues presentan buenas estad\u00edsticas en relaci\u00f3n con los crecientes startups unicornio.<\/p>\n<h2><img decoding=\"async\" class=\"size-medium wp-image-25427 aligncenter\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/10\/programmers-cooperating-at-it-company-developing-a-2021-09-01-02-49-53-utc-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/10\/programmers-cooperating-at-it-company-developing-a-2021-09-01-02-49-53-utc-300x200.jpg 300w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/10\/programmers-cooperating-at-it-company-developing-a-2021-09-01-02-49-53-utc-1024x683.jpg 1024w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/10\/programmers-cooperating-at-it-company-developing-a-2021-09-01-02-49-53-utc-768x512.jpg 768w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/10\/programmers-cooperating-at-it-company-developing-a-2021-09-01-02-49-53-utc-1536x1024.jpg 1536w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/10\/programmers-cooperating-at-it-company-developing-a-2021-09-01-02-49-53-utc-2048x1365.jpg 2048w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/10\/programmers-cooperating-at-it-company-developing-a-2021-09-01-02-49-53-utc-600x400.jpg 600w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/10\/programmers-cooperating-at-it-company-developing-a-2021-09-01-02-49-53-utc-24x16.jpg 24w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/10\/programmers-cooperating-at-it-company-developing-a-2021-09-01-02-49-53-utc-36x24.jpg 36w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/10\/programmers-cooperating-at-it-company-developing-a-2021-09-01-02-49-53-utc-48x32.jpg 48w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h2>\n<h2>Unicornios de Brasil<\/h2>\n<p>En nuestro pa\u00eds, tenemos a los que ya han llegado all\u00ed, como <strong><a href=\"https:\/\/nubank.com.br\/\" target=\"_blank\" rel=\"noopener\">Nubank<\/a>, el <a href=\"https:\/\/www.ifood.com.br\/\" target=\"_blank\" rel=\"noopener\">Ifood<\/a>, <a href=\"https:\/\/hotmart.com\/pt-br?utm_medium=paid&amp;utm_source=google&amp;utm_campaign=bra_br_awar_tra_institucional_search_hotmart&amp;gclid=Cj0KCQiA-JacBhC0ARIsAIxybyOoBLLr2DUYjS5NYihMS2NnFgOsmQmSXPJ6OcxDYiXrlzx_GcwNJLIaAjUZEALw_wcB\" target=\"_blank\" rel=\"noopener\">Hotmart<\/a><\/strong>, entre otros, y a los que se encaminan hacia el t\u00edtulo, como <strong><a href=\"https:\/\/drconsulta.com\/\" target=\"_blank\" rel=\"noopener\">Dr. Consulta<\/a>, <\/strong>y<a href=\"https:\/\/neon.com.br\/\" target=\"_blank\" rel=\"noopener\"><strong> Neon<\/strong><\/a>, por ejemplo.<\/p>\n<p>Ocupar tal posici\u00f3n y llevar tal fama exig\u00eda de cada una de estas empresas -tanto de las que ya han llegado como de las que a\u00fan est\u00e1n llegando- un modelo de gesti\u00f3n eficaz, la prueba de un cierto n\u00famero de empleados residentes en Brasil desde hace m\u00e1s de siete a\u00f1os, y ser de propiedad privada, adem\u00e1s de que el enfoque tambi\u00e9n estuviera vinculado a su tecnolog\u00eda y a los beneficios para el p\u00fablico.<\/p>\n<p>El <strong>Ifood<\/strong> , por ejemplo, tiene un <strong>modelo de gesti\u00f3n<\/strong> que se basa en la triplicidad cliente + restaurante + repartidor, con transacciones que implican el modelo D2C entre la empresa y los restaurantes y el modelo B2C entre iFood y el cliente final, y es adem\u00e1s un marketplace fiable y famoso.<\/p>\n<p>Por su parte, <strong>Dr Consulta<\/strong>, que va camino de convertirse en un Unicornio, ha apostado por un sistema llamado \u00abtelemedicina\u00bb junto con la implementaci\u00f3n de inteligencia artificial con algoritmos eficaces y predictivos que aumentan la productividad y eficiencia m\u00e9dica.<\/p>\n<p>\u00bfNo es genial? Los modelos de gesti\u00f3n, aunque difieren, se dirigen hacia el objetivo final: convertirse en un Unicornio por consecuencia y alcanzar la marca de mil millones de d\u00f3lares.<\/p>\n<p>Si el objetivo de su empresa tambi\u00e9n es formar parte de la lista de unicornios brasile\u00f1os, comience con una gesti\u00f3n eficiente. Para ello, conozca <a href=\"https:\/\/actiosoftware.com\/es\/\" target=\"_blank\" rel=\"noopener\">Actio Software<\/a> y sus <a href=\"https:\/\/actiosoftware.com\/es\/tune\/\" target=\"_blank\" rel=\"noopener\">m\u00f3dulos de gesti\u00f3n de rendimiento<\/a> <a href=\"https:\/\/actiosoftware.com\/es\/tune\/\" target=\"_blank\" rel=\"noopener\">organizacional<\/a>, gesti\u00f3n del desempe\u00f1o de personas, <a href=\"https:\/\/actiosoftware.com\/es\/lp-belt-es\/\" target=\"_blank\" rel=\"noopener\">gesti\u00f3n de riesgos<\/a>, <a href=\"https:\/\/actiosoftware.com\/es\/score-by-actio-latam\/\" target=\"_blank\" rel=\"noopener\">remuneraci\u00f3n variable<\/a> y <a href=\"https:\/\/actiosoftware.com\/es\/modulo-matriz-orcamentaria\/\" target=\"_blank\" rel=\"noopener\">, matriz presupuestaria<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfSabe qu\u00e9 son los \"unicornios brasile\u00f1os\"? Si \u00e9se es el objetivo de su empresa, haga clic aqu\u00ed para saber m\u00e1s. Haga clic aqu\u00ed para saber m\u00e1s.<\/p>","protected":false},"author":20,"featured_media":25425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[717],"tags":[],"Idioma-posts":[1169,1168,1167],"class_list":["post-25424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao-de-pessoas","idioma-posts-espanhol","idioma-posts-ingles","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Modelo de gest\u00e3o das Unic\u00f3rnios brasileiras - Actio<\/title>\n<meta name=\"description\" content=\"Voc\u00ea sabe o que s\u00e3o &quot;unic\u00f3rnios brasileiras&quot;? 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