{"id":25309,"date":"2021-09-22T21:36:04","date_gmt":"2021-09-22T21:36:04","guid":{"rendered":"https:\/\/actiosoftware.com?p=25309"},"modified":"2026-02-24T16:33:03","modified_gmt":"2026-02-24T19:33:03","slug":"que-es-esg-y-su-importancia-en-las-empresas","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/o-que-e-esg-e-a-sua-importancia-nas-empresas\/","title":{"rendered":"Qu\u00e9 es ESG y su importancia en las empresas"},"content":{"rendered":"<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/que-es-esg-y-su-importancia-en-las-empresas.mp3\"><\/audio><\/figure>\n\n\n<p>\n\n\n<p><span style=\"font-weight: 400;\">Si diriges una empresa, es posible que hayas o\u00eddo hablar del enfoque ESG y de su importancia. Con la llegada de un nuevo perfil de inversores y consumidores, las organizaciones buscan una mayor sostenibilidad medioambiental.\u00a0<\/span><\/p>\n<p class=\"translation-block\"><span style=\"font-weight: 400\">El objetivo es reducir los impactos medioambientales, sociales y <\/span><span style=\"font-weight: 400\">de gobernanza<\/span><span style=\"font-weight: 400\">. Vea m\u00e1s informaci\u00f3n sobre ESG y comprenda c\u00f3mo se aplica a la actividad empresarial diaria. <\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-25311 size-medium\" title=\"esg-resultados\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1033475164-300x183.jpg\" alt=\"esg-resultados\" width=\"300\" height=\"183\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1033475164-300x183.jpg 300w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1033475164-768x468.jpg 768w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1033475164-24x15.jpg 24w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1033475164-36x22.jpg 36w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1033475164-48x29.jpg 48w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1033475164.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><b>\u00bfQu\u00e9 es la ESG?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">ESG son las siglas en ingl\u00e9s de: Environmental, Social and Governance. En otras palabras, es una evaluaci\u00f3n de la conciencia colectiva de una empresa sobre los factores sociales y medioambientales. Por lo tanto, en espa\u00f1ol, el acr\u00f3nimo significa ASG: Ambiental, Social y Gobernanza.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta forma de pensar y de tomar los negocios es esencial para mantener una empresa. Los inversores buscan mucho m\u00e1s que una organizaci\u00f3n que ofrezca beneficios. Es importante que esta rentabilidad est\u00e9 tambi\u00e9n en consonancia con el bienestar de todo el sistema.\u00a0<\/span><\/p>\n<p class=\"translation-block\"><span style=\"font-weight: 400\">Lo mismo ocurre con los compradores<\/span><span style=\"font-weight: 400\">\/ consumidores<\/span><span style=\"font-weight: 400\">. Mucha gente ya participa en causas como los productos \"sin crueldad\", de trabajo justo y veganos. Son ejemplos de c\u00f3mo reducir el da\u00f1o al planeta y a la poblaci\u00f3n. <\/span><\/p>\n<p class=\"translation-block\"><span style=\"font-weight: 400\">En t\u00e9rminos de gesti\u00f3n, la idea es tener un liderazgo honesto, claro y equilibrado. Esto repercute tanto en los empleados como en todas las personas relacionadas con la empresa. Esto <\/span><span style=\"font-weight: 400\">tambi\u00e9n se aplica a clientes y proveedores. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-25310 size-medium\" title=\"resultados-esg-paper\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1686336334-300x200.jpg\" alt=\"resultados-esg-paper\" width=\"300\" height=\"200\" \/><\/p>\n<h2><b>Medio ambiente, sociedad y gobernanza<\/b><\/h2>\n<p class=\"translation-block\"><span style=\"font-weight: 400\">La ESG no puede sobrevivir sin sus tres pilares: Medioambiental, Social y <\/span><span style=\"font-weight: 400\">Gobernanza<\/span><span style=\"font-weight: 400\">. Por eso un punto no funciona sin el otro, ya que la gobernanza est\u00e1 dentro de lo social, que a su vez contiene un medio ambiente sano. Vea c\u00f3mo se complementan. <\/span><\/p>\n<h3><img decoding=\"async\" class=\"aligncenter wp-image-25312 size-medium\" title=\"esg-tech\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1703546326-300x200.jpg\" alt=\"esg-tech\" width=\"300\" height=\"200\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1703546326-300x200.jpg 300w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1703546326-768x512.jpg 768w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1703546326-600x400.jpg 600w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1703546326-24x16.jpg 24w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1703546326-36x24.jpg 36w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1703546326-48x32.jpg 48w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1703546326.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h3>\n<h3><b>Ambiental<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">El medio ambiente, o el ecologismo, habla del compromiso de una empresa con la preservaci\u00f3n de la naturaleza. Por lo tanto, cualquier da\u00f1o medioambiental entra en este aspecto, y es aqu\u00ed donde es necesario discutir sobre el uso correcto de los recursos naturales y la utilizaci\u00f3n de fuentes de energ\u00eda limpias.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cuanto m\u00e1s aplique la empresa las 3 R, reciclar, reducir y reutilizar, m\u00e1s cerca estar\u00e1 del equilibrio en este pilar. El uso de popotes o bolsas de papel fabricadas a partir de materiales reciclados y\/o sustentables hace parte de la <\/span><span style=\"font-weight: 400;\">implementaci\u00f3n de procesos m\u00e1s eficientes<\/span><span style=\"font-weight: 400;\"> y ecol\u00f3gicos, por mencionar un ejemplo. Cada grupo debe evaluar c\u00f3mo puede hacer un bien al planeta y evitar la sobreexplotaci\u00f3n de sus materias primas.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25313 size-medium\" title=\"esg-social\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/social-media-people-networking-D8RVXQD-300x200.jpg\" alt=\"esg-social\" width=\"300\" height=\"200\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/social-media-people-networking-D8RVXQD-300x200.jpg 300w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/social-media-people-networking-D8RVXQD-1024x683.jpg 1024w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/social-media-people-networking-D8RVXQD-768x513.jpg 768w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/social-media-people-networking-D8RVXQD-1536x1025.jpg 1536w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/social-media-people-networking-D8RVXQD-2048x1367.jpg 2048w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/social-media-people-networking-D8RVXQD-600x400.jpg 600w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/social-media-people-networking-D8RVXQD-24x16.jpg 24w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/social-media-people-networking-D8RVXQD-36x24.jpg 36w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/social-media-people-networking-D8RVXQD-48x32.jpg 48w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3><b>Social<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">El enfoque social habla de la atenci\u00f3n a la calidad de vida de las personas en general y del p\u00fablico de la empresa. Por lo tanto, los clientes, los profesionales, los proveedores y toda la comunidad en torno a la organizaci\u00f3n y de las zonas a las que llega la marca.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aqu\u00ed, algunos ejemplos son el cuidado con la inclusi\u00f3n de las minor\u00edas y el fomento de la diversidad. Adem\u00e1s, tambi\u00e9n es fundamental contar con la <\/span><span style=\"font-weight: 400;\">igualdad de g\u00e9nero<\/span><span style=\"font-weight: 400;\">, social, racial y en todos los sentidos en el proceso de contrataci\u00f3n.\u00a0<\/span><\/p>\n<h3><b>Gobernanza<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">La gobernanza, o gobierno corporativo, es la <\/span><span style=\"font-weight: 400;\">gesti\u00f3n de riesgos<\/span><span style=\"font-weight: 400;\"> de la empresa. Este pilar habla de la corrupci\u00f3n y el fraude dentro de la empresa. Por lo tanto, evitar estas posturas ayuda a mantener una buena reputaci\u00f3n general, atrayendo a m\u00e1s inversores y clientes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed que aqu\u00ed est\u00e1n los datos de uso correcto, nunca usar documentaci\u00f3n falsa, tarjetas o cheques fraudulentos. Por ello, al trabajar en este punto es primordial hablar de \u00e9tica y transparencia en toda la gesti\u00f3n.\u00a0<\/span><\/p>\n<p class=\"translation-block\"><span style=\"font-weight: 400\">Estos tres enfoques ESG conforman el <\/span><span style=\"font-weight: 400\">diferencial en la rutina empresarial<\/span><span style=\"font-weight: 400\">. As\u00ed que hablemos m\u00e1s de estos pilares en el d\u00eda a d\u00eda empresarial. <\/span><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-25315 aligncenter\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1703546326-1-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1703546326-1-300x200.jpg 300w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1703546326-1-768x512.jpg 768w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1703546326-1-600x400.jpg 600w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1703546326-1-24x16.jpg 24w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1703546326-1-36x24.jpg 36w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1703546326-1-48x32.jpg 48w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1703546326-1.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h2>\n<h2><b>La importancia de la ESG en la vida diaria<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Al entender lo que es ESG, resulta m\u00e1s sencillo comprender su importancia en las operaciones diarias de una empresa. El conocimiento de estos t\u00e9rminos ayuda a tener un mundo mejor, m\u00e1s all\u00e1 de la teor\u00eda, pero abarcando estos tres sectores principales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con ello, es importante evitar la emisi\u00f3n de contaminantes, invertir en programas sociales, trabajar con claridad en la gesti\u00f3n de equipos, manteniendo una convivencia honesta y \u00e9tica para todos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La palabra clave es: sostenibilidad. Siguiendo esta idea, es posible adelantarse en el mercado siendo una <\/span><span style=\"font-weight: 400;\">empresa del futuro<\/span><span style=\"font-weight: 400;\">. Siempre creciendo, pero de forma saludable para la sociedad, para el medio ambiente y para el sistema organizativo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ahora ya sabes qu\u00e9 es la ESG y c\u00f3mo funciona en una empresa. Por lo tanto, hay que estar atento para ver si los tres pilares est\u00e1n en armon\u00eda.\u00a0<\/span><\/p>\n<h2><strong>C\u00f3mo aliar la tecnolog\u00eda al ESG<\/strong><\/h2>\n<p>Al igual que muchas otras, el ESG es una metodolog\u00eda de gesti\u00f3n que requiere que sus resultados sean analizados y monitoreados. Para garantizar la efectividad de este proceso, nada mejor que contar con un software especializado en el tema.<\/p>\n<p>En la <a href=\"https:\/\/actiosoftware.com\/es\/\" target=\"_blank\" rel=\"noopener\">Actio<\/a>, desarrollamos soluciones para optimizar la gesti\u00f3n de las empresas. <a href=\"https:\/\/actiosoftware.com\/es\/tune\/\" target=\"_blank\" rel=\"noopener\">Actio Gesti\u00f3n Estrat\u00e9gica<\/a> es el m\u00f3dulo ideal para empresas que utilizan el ESG. \u00bfQuieres conocer sus funcionalidades y saber c\u00f3mo podemos ayudarte? <a href=\"https:\/\/actiosoftware.com\/es\/contactanos\/\" target=\"_blank\" rel=\"noopener\">Habla con nuestros consultores.<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Si gestionas una empresa, es posible que ya hayas o\u00eddo hablar de ESG y su importancia. \u00bfQuieres saber m\u00e1s sobre el tema? Haga clic aqu\u00ed.<\/p>","protected":false},"author":20,"featured_media":25310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[717],"tags":[],"Idioma-posts":[1169,1168,1167],"class_list":["post-25309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao-de-pessoas","idioma-posts-espanhol","idioma-posts-ingles","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O que \u00e9 ESG e a sua import\u00e2ncia nas empresas - Actio<\/title>\n<meta name=\"description\" content=\"Se voc\u00ea gerencia um neg\u00f3cio, j\u00e1 deve ter escutado sobre o ESG e sua import\u00e2ncia. 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