{"id":25309,"date":"2025-09-22T10:30:00","date_gmt":"2025-09-22T13:30:00","guid":{"rendered":"https:\/\/actiosoftware.com?p=25309"},"modified":"2026-07-31T19:31:49","modified_gmt":"2026-07-31T22:31:49","slug":"que-es-esg-y-su-importancia-en-las-empresas","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/o-que-e-esg-e-a-sua-importancia-nas-empresas\/","title":{"rendered":"ESG: qu\u00e9 es y cu\u00e1l es su importancia en empresas?"},"content":{"rendered":"<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/que-es-esg-y-su-importancia-en-las-empresas.mp3\"><\/audio><\/figure>\n\n\n<p>\n\n\n\n<p>Si est\u00e1 al frente de un negocio, con seguridad ya ha escuchado sobre ESG y su impacto en el mercado corporativo. Y con la consolidaci\u00f3n de un nuevo perfil de inversores y consumidores, las organizaciones necesitan demostrar, en la pr\u00e1ctica, una postura verdaderamente sostenible.<\/p>\n\n\n\n<p>Por esta raz\u00f3n, la gran b\u00fasqueda actual es reducir impactos ambientales, promover responsabilidad social y garantizar una gobernanza transparente. \u00a1Contin\u00faa leyendo para entender qu\u00e9 es ESG, cu\u00e1l es su importancia en el d\u00eda a d\u00eda de la empresa y c\u00f3mo la tecnolog\u00eda puede apoyar esta jornada!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-o-que-e-esg\">\u00bfQu\u00e9 es la ESG?<\/h2>\n\n\n\n<p>El acr\u00f3nimo ESG proviene del ingl\u00e9s <em>Ambiental, Social y de Gobernanza<\/em> (en portugu\u00e9s, ESG: Ambiental, Social y Gobernanza). Representa una m\u00e9trica para evaluar el grado de conciencia y responsabilidad colectiva de una empresa en relaci\u00f3n con el medio ambiente, la sociedad y su propia gesti\u00f3n.<\/p>\n\n\n\n<p>Y, actualmente, este enfoque se ha vuelto indispensable para la longevidad de los negocios. Despu\u00e9s de todo, los inversores contempor\u00e1neos buscan mucho m\u00e1s que organizaciones rentables: exigen que esta rentabilidad se genere de forma \u00e9tica y sostenible.&nbsp;<\/p>\n\n\n\n<p>El mismo movimiento ocurre con los consumidores, cada vez m\u00e1s comprometidos con causas como <em>libre de crueldad<\/em>, pr\u00e1cticas de trabajo dignas y reducci\u00f3n de da\u00f1os al planeta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-e-environmental-ambiental\">E \u2013 Ambiental<\/h3>\n\n\n\n<p>El pilar ambiental aborda el compromiso del negocio en la preservaci\u00f3n de la naturaleza y en la mitigaci\u00f3n de sus impactos ecol\u00f3gicos. Por eso, incluye el uso consciente de los recursos naturales, la eficiencia energ\u00e9tica y la transici\u00f3n hacia fuentes limpias.<\/p>\n\n\n\n<p>As\u00ed, cuanto m\u00e1s la empresa aplica el principio de las 3 R (reciclar, reducir y reutilizar), m\u00e1s se acerca al equilibrio ambiental. Ya sea sustituyendo insumos por materiales reciclables u optimizando procesos log\u00edsticos para emitir menos carbono, corresponde a cada sector identificar c\u00f3mo evitar la explotaci\u00f3n excesiva de materias primas.<\/p>\n\n\n\n<p><strong>Lee tambi\u00e9n:<\/strong> <a href=\"https:\/\/actiosoftware.com\/es\/blog\/esg-y-sostenibilidad-impacto-en-las-empresas\/\" target=\"_blank\" rel=\"noreferrer noopener\">ESG y sostenibilidad<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-s-social-social\">S \u2013 Social (Social)<\/h3>\n\n\n\n<p>El pilar social trata de la atenci\u00f3n a la calidad de vida y al bienestar de las personas impactadas por la marca. Esto abarca colaboradores, clientes, proveedores y toda la comunidad en el entorno de las operaciones de la empresa.<\/p>\n\n\n\n<p>En la pr\u00e1ctica, este pilar estimula la inclusi\u00f3n de minor\u00edas, el fomento de la diversidad y la garant\u00eda de igualdad de g\u00e9nero, racial y social en las contrataciones. Adem\u00e1s, implica la creaci\u00f3n de ambientes de trabajo seguros, saludables y libres de acoso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-g-governance-governanca\">G \u2013 Gobernanza<\/h3>\n\n\n\n<p>Por \u00faltimo, el pilar de la gobernanza (<em>Gobierno Corporativo<\/em>se refiere a <a href=\"https:\/\/actiosoftware.com\/es\/blog\/por-que-debes-conocer-la-gestion-de-riesgos\/\" target=\"_blank\" rel=\"noreferrer noopener\">gesti\u00f3n de riesgos<\/a>, la \u00e9tica y la integridad corporativa. Adem\u00e1s, incluye mecanismos para luchar contra la corrupci\u00f3n, el fraude y las conductas indebidas dentro de la empresa.<\/p>\n\n\n\n<p>Para consolidar una buena gobernanza, la empresa necesita velar por la transparencia en la rendici\u00f3n de cuentas, por el uso correcto de datos, por la conformidad fiscal y jur\u00eddica y por una gesti\u00f3n transparente en todos los niveles.&nbsp;<\/p>\n\n\n\n<p>Recuerda: un liderazgo honesto atrae a los inversores y refuerza la reputaci\u00f3n de la marca en el mercado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-qual-e-a-importancia-do-esg-no-dia-a-dia-empresarial\">\u00bfCu\u00e1l es la importancia del ESG en el d\u00eda a d\u00eda empresarial?<\/h2>\n\n\n\n<p>Comprender el ESG facilita la identificaci\u00f3n de su valor pr\u00e1ctico en las rutinas corporativas. Y adoptar esta mentalidad permite a la empresa ir m\u00e1s all\u00e1 del discurso te\u00f3rico y construir una operaci\u00f3n sostenible en el presente y preparada para el futuro.<\/p>\n\n\n\n<p>Descubre las principales ventajas de aplicar los criterios ESG en el d\u00eda a d\u00eda de la empresa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Atracci\u00f3n y retenci\u00f3n de inversiones:<\/strong> los inversores priorizan fondos y compa\u00f1\u00edas con alta puntuaci\u00f3n ESG debido a los menores riesgos operativos y legales;<\/li>\n\n\n\n<li><strong>Fortalecimiento de la reputaci\u00f3n de la marca:<\/strong> empresas sostenibles ganan la preferencia de consumidores m\u00e1s conscientes y exigentes;<\/li>\n\n\n\n<li><strong>Mitigaci\u00f3n de riesgos corporativos:<\/strong> pol\u00edticas claras de gobernanza y cumplimiento reducen dr\u00e1sticamente las posibilidades de fraudes, litigios laborales y pasivos ambientales;<\/li>\n\n\n\n<li><strong>Aumento de la eficiencia operativa:<\/strong> la reducci\u00f3n del desperdicio de insumos y el uso eficiente de la energ\u00eda generan un ahorro econ\u00f3mico directo a largo plazo;<\/li>\n\n\n\n<li><strong>Atraer el talento:<\/strong> los profesionales de alto rendimiento, especialmente los de las nuevas generaciones, buscan trabajar en empresas con un prop\u00f3sito y que asuman su responsabilidad social.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-como-estruturar-o-esg-na-sua-empresa\">\u00bfC\u00f3mo estructurar los criterios ESG en su empresa?<\/h2>\n\n\n\n<p>La puesta en pr\u00e1ctica de la agenda ESG requiere planificaci\u00f3n, coordinaci\u00f3n entre los directivos y un compromiso a largo plazo con el cambio cultural de la organizaci\u00f3n.<\/p>\n\n\n\n<p>Consulte 3 consejos fundamentales para estructurar esta metodolog\u00eda en su negocio:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-faca-um-diagnostico-de-maturidade-e-defina-prioridades\">1. Realice un diagn\u00f3stico de madurez y defina prioridades<\/h3>\n\n\n\n<p>Antes de anunciar objetivos ambiciosos, analiza la situaci\u00f3n actual de tu empresa en cada uno de los tres pilares. A continuaci\u00f3n, identifica cu\u00e1les son los mayores impactos ambientales y sociales de tu actividad y qu\u00e9 aspectos de la gobernanza necesitan mejoras urgentes.&nbsp;<\/p>\n\n\n\n<p>A partir de este diagn\u00f3stico, establezca prioridades y cree metas realistas alineadas a la realidad de su sector.<\/p>\n\n\n\n<p><strong>Relacionado:<\/strong> <a href=\"https:\/\/actiosoftware.com\/es\/blog\/sistema-de-gestion-de-metas-por-que-contratar-uno\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sistema de gesti\u00f3n de objetivos<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-envolva-e-capacite-as-liderancas\">2. Involucra y forma a los l\u00edderes<\/h3>\n\n\n\n<p>La sostenibilidad corporativa debe extenderse de arriba abajo. Por eso, forma a los directores y responsables para que comprendan la importancia de la agenda ESG y sepan c\u00f3mo guiar a sus equipos en este proceso.&nbsp;<\/p>\n\n\n\n<p>L\u00edderes capacitados son esenciales para garantizar que las nuevas pol\u00edticas de cumplimiento, diversidad y preservaci\u00f3n ambiental se cumplan en el d\u00eda a d\u00eda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-estabeleca-indicadores-e-acompanhe-os-resultados\">3. Establece indicadores y realiza un seguimiento de los resultados<\/h3>\n\n\n\n<p>El ESG no funciona sin m\u00e9tricas transparentes. Por eso, define indicadores estrat\u00e9gicos (<a href=\"https:\/\/actiosoftware.com\/es\/blog\/kpis-eficientes-menos-ruido-mas-enfoque\/\" target=\"_blank\" rel=\"noreferrer noopener\">Indicadores clave de rendimiento<\/a>) para cada iniciativa, como porcentaje de residuos reciclados, \u00edndice de diversidad en el liderazgo y nivel de adhesi\u00f3n a los entrenamientos de \u00e9tica.\u00a0<\/p>\n\n\n\n<p>Adem\u00e1s, monitorea estos datos peri\u00f3dicamente para evaluar la evoluci\u00f3n de la empresa y realizar ajustes cuando sea necesario.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-como-aliar-a-tecnologia-ao-esg\">\u00bfC\u00f3mo aliar la tecnolog\u00eda a ESG?<\/h2>\n\n\n\n<p>As\u00ed como cualquier otra metodolog\u00eda de gesti\u00f3n, ESG exige que sus resultados sean medidos, seguidos y auditados con precisi\u00f3n. Y seguir m\u00e9tricas ambientales, metas de diversidad e indicadores de gobernanza en hojas de c\u00e1lculo manuales aumenta el riesgo de errores, p\u00e9rdida de historial y falta de transparencia.<\/p>\n\n\n\n<p>Por lo tanto, para garantizar la efectividad y la confiabilidad de este proceso, contar con un software especialista es la mejor soluci\u00f3n.<\/p>\n\n\n\n<p>En la <strong>Actio<\/strong>, desarrollamos tecnolog\u00eda de vanguardia para optimizar la gobernanza y la gesti\u00f3n de las empresas. \u00bfQuiere transformar la sostenibilidad de su empresa en resultados pr\u00e1cticos y auditables? <strong>Converse com os consultores da Actio<\/strong> y descubra c\u00f3mo nuestras soluciones pueden impulsar su gesti\u00f3n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-perguntas-frequentes-sobre-esg\">Preguntas frecuentes sobre ESG<\/h2>\n\n\n\n<p>Consulte a continuaci\u00f3n algunas de las preguntas m\u00e1s comunes sobre el tema:<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1785536983503\"><strong class=\"schema-faq-question\"><strong>\u00bfCu\u00e1l es la diferencia entre ESG y sostenibilidad tradicional?\u00a0<\/strong><\/strong> <p class=\"schema-faq-answer\">La sostenibilidad tradicional se centra principalmente en la preservaci\u00f3n del medio ambiente. ESG, por su parte, ampl\u00eda esta visi\u00f3n al integrar el factor <strong>Social<\/strong> (personas, diversidad, impacto en la comunidad) y la <strong>Gobernanza<\/strong> (\u00e9tica, transparencia, lucha contra la corrupci\u00f3n y gesti\u00f3n de riesgos), haciendo que la gesti\u00f3n ambiental dependa de una gobernanza s\u00f3lida.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1785536996575\"><strong class=\"schema-faq-question\"><strong>\u00bfQu\u00e9 son los KPIs en ESG y c\u00f3mo definirlos?\u00a0<\/strong><\/strong> <p class=\"schema-faq-answer\">Los KPIs (Indicadores Clave de Desempe\u00f1o) ESG son las m\u00e9tricas utilizadas para medir el progreso de las acciones en cada pilar. Ejemplos: emisi\u00f3n de gases de efecto invernadero (E), porcentaje de mujeres en puestos de liderazgo (S) y tasa de adhesi\u00f3n al c\u00f3digo de conducta (G). Deben ser realistas, medibles y auditables.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1785537007940\"><strong class=\"schema-faq-question\"><strong>\u00bfCu\u00e1les son las principales regulaciones ESG vigentes en Brasil?\u00a0<\/strong><\/strong> <p class=\"schema-faq-answer\">En Brasil, la agenda es impulsada por resoluciones del Banco Central (como las normas de riesgo social, ambiental y clim\u00e1tico para instituciones financieras), directrices de la Comisi\u00f3n de Valores Mobiliarios (CVM) y la Ley General de Protecci\u00f3n de Datos (LGPD), que impacta directamente la gobernanza corporativa.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Si gestionas una empresa, es posible que ya hayas o\u00eddo hablar de ESG y su importancia. \u00bfQuieres saber m\u00e1s sobre el tema? Haga clic aqu\u00ed.<\/p>","protected":false},"author":20,"featured_media":25310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[717],"tags":[],"Idioma-posts":[1169,1168,1167],"class_list":["post-25309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao-de-pessoas","idioma-posts-espanhol","idioma-posts-ingles","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ESG em empresas: entenda o que \u00e9 e as principais vantagens!<\/title>\n<meta name=\"description\" content=\"Se voc\u00ea gerencia um neg\u00f3cio, j\u00e1 deve ter escutado sobre o ESG e sua import\u00e2ncia. Quer conhecer mais sobre o assunto? Venha com a Actio!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actiosoftware.com\/es\/blog\/que-es-esg-y-su-importancia-en-las-empresas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ESG: o que \u00e9 e qual a sua import\u00e2ncia em empresas?\" \/>\n<meta property=\"og:description\" content=\"Se voc\u00ea gerencia um neg\u00f3cio, j\u00e1 deve ter escutado sobre o ESG e sua import\u00e2ncia. Quer conhecer mais sobre o assunto? Venha com a Actio!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actiosoftware.com\/es\/blog\/que-es-esg-y-su-importancia-en-las-empresas\/\" \/>\n<meta property=\"og:site_name\" content=\"Actio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/actiobrasil\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-22T13:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-31T22:31:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1686336334.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Heloise Pontes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Heloise Pontes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-que-e-esg-e-a-sua-importancia-nas-empresas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-que-e-esg-e-a-sua-importancia-nas-empresas\\\/\"},\"author\":{\"name\":\"Heloise Pontes\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/person\\\/651267a28d519a2d6599ae4cc4c6f5b0\"},\"headline\":\"ESG: o que \u00e9 e qual a sua import\u00e2ncia em empresas?\",\"datePublished\":\"2025-09-22T13:30:00+00:00\",\"dateModified\":\"2026-07-31T22:31:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-que-e-esg-e-a-sua-importancia-nas-empresas\\\/\"},\"wordCount\":1315,\"publisher\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-que-e-esg-e-a-sua-importancia-nas-empresas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/shutterstock_1686336334.jpg\",\"articleSection\":[\"Gest\u00e3o de Pessoas\"],\"inLanguage\":\"es\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-que-e-esg-e-a-sua-importancia-nas-empresas\\\/\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-que-e-esg-e-a-sua-importancia-nas-empresas\\\/\",\"name\":\"ESG em empresas: entenda o que \u00e9 e as principais vantagens!\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-que-e-esg-e-a-sua-importancia-nas-empresas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-que-e-esg-e-a-sua-importancia-nas-empresas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/shutterstock_1686336334.jpg\",\"datePublished\":\"2025-09-22T13:30:00+00:00\",\"dateModified\":\"2026-07-31T22:31:49+00:00\",\"description\":\"Se voc\u00ea gerencia um neg\u00f3cio, j\u00e1 deve ter escutado sobre o ESG e sua import\u00e2ncia. Quer conhecer mais sobre o assunto? Venha com a Actio!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-que-e-esg-e-a-sua-importancia-nas-empresas\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-que-e-esg-e-a-sua-importancia-nas-empresas\\\/#faq-question-1785536983503\"},{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-que-e-esg-e-a-sua-importancia-nas-empresas\\\/#faq-question-1785536996575\"},{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-que-e-esg-e-a-sua-importancia-nas-empresas\\\/#faq-question-1785537007940\"}],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-que-e-esg-e-a-sua-importancia-nas-empresas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-que-e-esg-e-a-sua-importancia-nas-empresas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/shutterstock_1686336334.jpg\",\"contentUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/shutterstock_1686336334.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-que-e-esg-e-a-sua-importancia-nas-empresas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/actiosoftware.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ESG: o que \u00e9 e qual a sua import\u00e2ncia em empresas?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#website\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/\",\"name\":\"Actio\",\"description\":\"Softwares para gest\u00e3o estrat\u00e9gica\",\"publisher\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/actiosoftware.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\",\"name\":\"Actio\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-150x37-3.png\",\"contentUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo-150x37-3.png\",\"width\":150,\"height\":37,\"caption\":\"Actio\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/actiobrasil\",\"https:\\\/\\\/www.instagram.com\\\/actiobrasil\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/actiosoftware\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/person\\\/651267a28d519a2d6599ae4cc4c6f5b0\",\"name\":\"Heloise Pontes\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8a442dab2b7b38df0f240edb9afe33f93aa79552c397387f92510b56f0ec1a87?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8a442dab2b7b38df0f240edb9afe33f93aa79552c397387f92510b56f0ec1a87?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8a442dab2b7b38df0f240edb9afe33f93aa79552c397387f92510b56f0ec1a87?s=96&d=mm&r=g\",\"caption\":\"Heloise Pontes\"},\"description\":\"Product Manager da Actio Software e respons\u00e1vel por conduzir o ciclo de vida dos produtos.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/heloise-pontes\\\/\"],\"url\":\"https:\\\/\\\/actiosoftware.com\\\/es\\\/blog\\\/author\\\/heloise-pontes\\\/\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-que-e-esg-e-a-sua-importancia-nas-empresas\\\/#faq-question-1785536983503\",\"position\":1,\"url\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-que-e-esg-e-a-sua-importancia-nas-empresas\\\/#faq-question-1785536983503\",\"name\":\"Qual \u00e9 a diferen\u00e7a entre ESG e sustentabilidade tradicional?\u00a0\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A sustentabilidade tradicional foca majoritariamente na preserva\u00e7\u00e3o do meio ambiente. J\u00e1 o ESG expande essa vis\u00e3o ao integrar o fator <strong>Social<\\\/strong> (pessoas, diversidade, impacto na comunidade) e a <strong>Governan\u00e7a<\\\/strong> (\u00e9tica, transpar\u00eancia, combate \u00e0 corrup\u00e7\u00e3o e gest\u00e3o de riscos), tornando a gest\u00e3o ambiental dependente de uma governan\u00e7a s\u00f3lida.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-que-e-esg-e-a-sua-importancia-nas-empresas\\\/#faq-question-1785536996575\",\"position\":2,\"url\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-que-e-esg-e-a-sua-importancia-nas-empresas\\\/#faq-question-1785536996575\",\"name\":\"O que s\u00e3o os KPIs no ESG e como defini-los?\u00a0\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Os KPIs (Indicadores-Chave de Desempenho) ESG s\u00e3o as m\u00e9tricas utilizadas para mensurar o progresso das a\u00e7\u00f5es em cada pilar. Exemplos: emiss\u00e3o de gases de efeito estufa (E), porcentagem de mulheres em cargos de lideran\u00e7a (S) e taxa de ades\u00e3o ao c\u00f3digo de conduta (G). Eles devem ser realistas, mensur\u00e1veis e audit\u00e1veis.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-que-e-esg-e-a-sua-importancia-nas-empresas\\\/#faq-question-1785537007940\",\"position\":3,\"url\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/o-que-e-esg-e-a-sua-importancia-nas-empresas\\\/#faq-question-1785537007940\",\"name\":\"Quais s\u00e3o as principais regulamenta\u00e7\u00f5es ESG vigentes no Brasil?\u00a0\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No Brasil, a agenda \u00e9 impulsionada por resolu\u00e7\u00f5es do Banco Central (como as normas de risco social, ambiental e clim\u00e1tico para institui\u00e7\u00f5es financeiras), diretrizes da Comiss\u00e3o de Valores Mobili\u00e1rios (CVM) e a Lei Geral de Prote\u00e7\u00e3o de Dados (LGPD), que impacta diretamente a governan\u00e7a corporativa.\",\"inLanguage\":\"es\"},\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"ESG en empresas: \u00a1entiende qu\u00e9 es y las principales ventajas!","description":"Si usted dirige un negocio, ya debe haber o\u00eddo hablar de ESG y su importancia. \u00bfQuiere saber m\u00e1s sobre el tema? \u00a1Venga con Actio!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/actiosoftware.com\/es\/blog\/que-es-esg-y-su-importancia-en-las-empresas\/","og_locale":"es_ES","og_type":"article","og_title":"ESG: o que \u00e9 e qual a sua import\u00e2ncia em empresas?","og_description":"Se voc\u00ea gerencia um neg\u00f3cio, j\u00e1 deve ter escutado sobre o ESG e sua import\u00e2ncia. Quer conhecer mais sobre o assunto? Venha com a Actio!","og_url":"https:\/\/actiosoftware.com\/es\/blog\/que-es-esg-y-su-importancia-en-las-empresas\/","og_site_name":"Actio","article_publisher":"https:\/\/www.facebook.com\/actiobrasil","article_published_time":"2025-09-22T13:30:00+00:00","article_modified_time":"2026-07-31T22:31:49+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1686336334.jpg","type":"image\/jpeg"}],"author":"Heloise Pontes","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Heloise Pontes","Tiempo de lectura":"7 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/actiosoftware.com\/blog\/o-que-e-esg-e-a-sua-importancia-nas-empresas\/#article","isPartOf":{"@id":"https:\/\/actiosoftware.com\/blog\/o-que-e-esg-e-a-sua-importancia-nas-empresas\/"},"author":{"name":"Heloise Pontes","@id":"https:\/\/actiosoftware.com\/#\/schema\/person\/651267a28d519a2d6599ae4cc4c6f5b0"},"headline":"ESG: o que \u00e9 e qual a sua import\u00e2ncia em empresas?","datePublished":"2025-09-22T13:30:00+00:00","dateModified":"2026-07-31T22:31:49+00:00","mainEntityOfPage":{"@id":"https:\/\/actiosoftware.com\/blog\/o-que-e-esg-e-a-sua-importancia-nas-empresas\/"},"wordCount":1315,"publisher":{"@id":"https:\/\/actiosoftware.com\/#organization"},"image":{"@id":"https:\/\/actiosoftware.com\/blog\/o-que-e-esg-e-a-sua-importancia-nas-empresas\/#primaryimage"},"thumbnailUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1686336334.jpg","articleSection":["Gest\u00e3o de Pessoas"],"inLanguage":"es"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/actiosoftware.com\/blog\/o-que-e-esg-e-a-sua-importancia-nas-empresas\/","url":"https:\/\/actiosoftware.com\/blog\/o-que-e-esg-e-a-sua-importancia-nas-empresas\/","name":"ESG en empresas: \u00a1entiende qu\u00e9 es y las principales ventajas!","isPartOf":{"@id":"https:\/\/actiosoftware.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/actiosoftware.com\/blog\/o-que-e-esg-e-a-sua-importancia-nas-empresas\/#primaryimage"},"image":{"@id":"https:\/\/actiosoftware.com\/blog\/o-que-e-esg-e-a-sua-importancia-nas-empresas\/#primaryimage"},"thumbnailUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1686336334.jpg","datePublished":"2025-09-22T13:30:00+00:00","dateModified":"2026-07-31T22:31:49+00:00","description":"Si usted dirige un negocio, ya debe haber o\u00eddo hablar de ESG y su importancia. \u00bfQuiere saber m\u00e1s sobre el tema? \u00a1Venga con Actio!","breadcrumb":{"@id":"https:\/\/actiosoftware.com\/blog\/o-que-e-esg-e-a-sua-importancia-nas-empresas\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/actiosoftware.com\/blog\/o-que-e-esg-e-a-sua-importancia-nas-empresas\/#faq-question-1785536983503"},{"@id":"https:\/\/actiosoftware.com\/blog\/o-que-e-esg-e-a-sua-importancia-nas-empresas\/#faq-question-1785536996575"},{"@id":"https:\/\/actiosoftware.com\/blog\/o-que-e-esg-e-a-sua-importancia-nas-empresas\/#faq-question-1785537007940"}],"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/actiosoftware.com\/blog\/o-que-e-esg-e-a-sua-importancia-nas-empresas\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/actiosoftware.com\/blog\/o-que-e-esg-e-a-sua-importancia-nas-empresas\/#primaryimage","url":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1686336334.jpg","contentUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2021\/09\/shutterstock_1686336334.jpg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/actiosoftware.com\/blog\/o-que-e-esg-e-a-sua-importancia-nas-empresas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/actiosoftware.com\/"},{"@type":"ListItem","position":2,"name":"ESG: o que \u00e9 e qual a sua import\u00e2ncia em empresas?"}]},{"@type":"WebSite","@id":"https:\/\/actiosoftware.com\/#website","url":"https:\/\/actiosoftware.com\/","name":"Actio","description":"Softwares para gest\u00e3o estrat\u00e9gica","publisher":{"@id":"https:\/\/actiosoftware.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/actiosoftware.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/actiosoftware.com\/#organization","name":"Actio","url":"https:\/\/actiosoftware.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/actiosoftware.com\/#\/schema\/logo\/image\/","url":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2020\/02\/logo-150x37-3.png","contentUrl":"https:\/\/actiosoftware.com\/wp-content\/uploads\/2020\/02\/logo-150x37-3.png","width":150,"height":37,"caption":"Actio"},"image":{"@id":"https:\/\/actiosoftware.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/actiobrasil","https:\/\/www.instagram.com\/actiobrasil\/","https:\/\/www.linkedin.com\/company\/actiosoftware\/"]},{"@type":"Person","@id":"https:\/\/actiosoftware.com\/#\/schema\/person\/651267a28d519a2d6599ae4cc4c6f5b0","name":"Heloise Pontes","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/8a442dab2b7b38df0f240edb9afe33f93aa79552c397387f92510b56f0ec1a87?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8a442dab2b7b38df0f240edb9afe33f93aa79552c397387f92510b56f0ec1a87?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8a442dab2b7b38df0f240edb9afe33f93aa79552c397387f92510b56f0ec1a87?s=96&d=mm&r=g","caption":"Heloise Pontes"},"description":"Gerente de Producto en Actio Software y responsable de dirigir el ciclo de vida de los productos.","sameAs":["https:\/\/www.linkedin.com\/in\/heloise-pontes\/"],"url":"https:\/\/actiosoftware.com\/es\/blog\/author\/heloise-pontes\/"},{"@type":"Question","@id":"https:\/\/actiosoftware.com\/blog\/o-que-e-esg-e-a-sua-importancia-nas-empresas\/#faq-question-1785536983503","position":1,"url":"https:\/\/actiosoftware.com\/blog\/o-que-e-esg-e-a-sua-importancia-nas-empresas\/#faq-question-1785536983503","name":"\u00bfCu\u00e1l es la diferencia entre ESG y sostenibilidad tradicional?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A sustentabilidade tradicional foca majoritariamente na preserva\u00e7\u00e3o do meio ambiente. J\u00e1 o ESG expande essa vis\u00e3o ao integrar o fator <strong>Social<\/strong> (pessoas, diversidade, impacto na comunidade) e a <strong>Governan\u00e7a<\/strong> (\u00e9tica, transpar\u00eancia, combate \u00e0 corrup\u00e7\u00e3o e gest\u00e3o de riscos), tornando a gest\u00e3o ambiental dependente de uma governan\u00e7a s\u00f3lida.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/actiosoftware.com\/blog\/o-que-e-esg-e-a-sua-importancia-nas-empresas\/#faq-question-1785536996575","position":2,"url":"https:\/\/actiosoftware.com\/blog\/o-que-e-esg-e-a-sua-importancia-nas-empresas\/#faq-question-1785536996575","name":"\u00bfQu\u00e9 son los KPIs en ESG y c\u00f3mo definirlos?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Os KPIs (Indicadores-Chave de Desempenho) ESG s\u00e3o as m\u00e9tricas utilizadas para mensurar o progresso das a\u00e7\u00f5es em cada pilar. Exemplos: emiss\u00e3o de gases de efeito estufa (E), porcentagem de mulheres em cargos de lideran\u00e7a (S) e taxa de ades\u00e3o ao c\u00f3digo de conduta (G). Eles devem ser realistas, mensur\u00e1veis e audit\u00e1veis.","inLanguage":"es"},"inLanguage":"es"},{"@type":"Question","@id":"https:\/\/actiosoftware.com\/blog\/o-que-e-esg-e-a-sua-importancia-nas-empresas\/#faq-question-1785537007940","position":3,"url":"https:\/\/actiosoftware.com\/blog\/o-que-e-esg-e-a-sua-importancia-nas-empresas\/#faq-question-1785537007940","name":"\u00bfCu\u00e1les son las principales regulaciones ESG vigentes en Brasil?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"No Brasil, a agenda \u00e9 impulsionada por resolu\u00e7\u00f5es do Banco Central (como as normas de risco social, ambiental e clim\u00e1tico para institui\u00e7\u00f5es financeiras), diretrizes da Comiss\u00e3o de Valores Mobili\u00e1rios (CVM) e a Lei Geral de Prote\u00e7\u00e3o de Dados (LGPD), que impacta diretamente a governan\u00e7a corporativa.","inLanguage":"es"},"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/actiosoftware.com\/es\/wp-json\/wp\/v2\/posts\/25309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actiosoftware.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actiosoftware.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actiosoftware.com\/es\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/actiosoftware.com\/es\/wp-json\/wp\/v2\/comments?post=25309"}],"version-history":[{"count":2,"href":"https:\/\/actiosoftware.com\/es\/wp-json\/wp\/v2\/posts\/25309\/revisions"}],"predecessor-version":[{"id":74003,"href":"https:\/\/actiosoftware.com\/es\/wp-json\/wp\/v2\/posts\/25309\/revisions\/74003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actiosoftware.com\/es\/wp-json\/wp\/v2\/media\/25310"}],"wp:attachment":[{"href":"https:\/\/actiosoftware.com\/es\/wp-json\/wp\/v2\/media?parent=25309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actiosoftware.com\/es\/wp-json\/wp\/v2\/categories?post=25309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actiosoftware.com\/es\/wp-json\/wp\/v2\/tags?post=25309"},{"taxonomy":"idioma-posts","embeddable":true,"href":"https:\/\/actiosoftware.com\/es\/wp-json\/wp\/v2\/Idioma-posts?post=25309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}