{"id":19412,"date":"2019-05-30T14:32:42","date_gmt":"2019-05-30T14:32:42","guid":{"rendered":"https:\/\/actiosoftware.com?p=19412"},"modified":"2026-02-24T16:33:42","modified_gmt":"2026-02-24T19:33:42","slug":"como-la-transformacion-digital-golpea-a-las-grandes-empresas","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/como-transformacao-digital-atinge-grandes-empresas\/","title":{"rendered":"C\u00f3mo la transformaci\u00f3n digital ha afectado a las grandes empresas"},"content":{"rendered":"<p>La <a href=\"https:\/\/actiosoftware.com\/es\/blog\/transformacion-digital-en-los-resultados-de-la-empresa\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"transformaci\u00f3n digital (se abre en una nueva pesta\u00f1a)\">transformaci\u00f3n digital<\/a> En las empresas tiende a crecer en los pr\u00f3ximos a\u00f1os. El significativo aumento en el n\u00famero de dispositivos conectados, la creciente adopci\u00f3n de plataformas en la nube, la ca\u00edda del costo de los sensores inteligentes y la ampliaci\u00f3n de las inversiones de los principales gigantes de la industria en Internet de las Cosas dar\u00e1n impulso a este crecimiento.<br><\/p>\n\n\n\n<p>Todav\u00eda queda un largo camino por recorrer para que la transformaci\u00f3n digital se logre plenamente en las empresas, y son muchos los desaf\u00edos a superar. Las empresas est\u00e1n invirtiendo mucho dinero y recursos en la transformaci\u00f3n digital, pero para obtener algo a cambio, necesitar\u00e1n un enfoque estrat\u00e9gico. Despu\u00e9s de todo, la transformaci\u00f3n digital no es una carrera sino una marat\u00f3n.<br><\/p>\n\n\n\n<p>Por lo tanto, para aprovechar al m\u00e1ximo su estrategia digital, necesita aprovechar el impulso del mercado cambiante y ajustar su enfoque.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La transformaci\u00f3n digital no se trata solo de ofrecer tecnolog\u00eda<\/h2>\n\n\n\n<p>Hay quienes piensan que la transformaci\u00f3n digital es solo sobre ofrecer productos de forma digital, o simplemente implementar softwares, aplicaciones y otros recursos dentro de procesos internos de la empresa para hacerlos m\u00e1s r\u00e1pidos. Pero no es exactamente as\u00ed.<\/p>\n\n\n\n<p>Apostar en estas novedades puede traer resultados sorprendentes, pero si no hay varios otros puntos alineados el trabajo puede irse al traste.<br><\/p>\n\n\n\n<p>Entonces, pasa al frente quien ofrece al consumidor el mejor producto, de forma m\u00e1s r\u00e1pida, con mejor atenci\u00f3n, de una manera m\u00e1s pr\u00e1ctica. Estos son solo algunos de los puntos. Llevando esto en consideraci\u00f3n, es hora de que las empresas piensen en otros puntos tambi\u00e9n importantes.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Los desaf\u00edos de la transformaci\u00f3n digital que las empresas enfrentar\u00e1n<\/h2>\n\n\n\n<p>Las empresas en fase de transformaci\u00f3n digital enfrentar\u00e1n algunos desaf\u00edos y tendr\u00e1n que superarlos para que sus estrategias tengan \u00e9xito. Vea algunos ejemplos a continuaci\u00f3n:<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2013 Falta de comprensi\u00f3n ejecutiva<\/h3>\n\n\n\n<p>la transformaci\u00f3n digital requiere un enfoque de arriba hacia abajo \u2013 un liderazgo que haya creado una estructura para el \u00e9xito. <br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Percepci\u00f3n de la urgencia<\/h3>\n\n\n\n<p>muchas empresas ya dejaron de existir porque no tuvieron la percepci\u00f3n de que necesitan transformarse para acompanhar las ofertas disponibles en el mercado y la necesidad del cliente.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Aprendizaje r\u00e1pido<\/h3>\n\n\n\n<p>otro obst\u00e1culo es ajustar el ritmo y la precisi\u00f3n de los procesos. Es importante estar listo para tener una estructura que haga pruebas de hip\u00f3tesis, construya experimentos r\u00e1pidos y, lo m\u00e1s importante, aprenda de ellos.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Control y mando<\/h3>\n\n\n\n<p>La estructura de control y mando es el est\u00e1ndar de la mayor\u00eda de las empresas, y est\u00e1 sujeta a cuestionamientos y fallas. En esta estructura que fomenta el intercambio, todos son invitados a colaborar e intercambiar informaci\u00f3n y los departamentos deben repensar las m\u00e9tricas segmentadas para alcanzar su objetivo principal.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cultura de experimentaci\u00f3n<\/h3>\n\n\n\n<p>en la transformaci\u00f3n digital, la experimentaci\u00f3n es uno de los puntos principales que permite que las hip\u00f3tesis sean probadas en plazos m\u00e1s cortos, y los cambios pueden ser implementados mientras el producto recibe mejoras y actualizaciones.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2013 Exportar errores<\/h3>\n\n\n\n<p>Muchas empresas encuentran dificultades para operar con la posibilidad de equivocarse, y eso no debe ocurrir dentro de una cultura corporativa. Es necesario exponer el error, y buscar resolver el problema sin intentar encontrar un culpable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 beneficios traer\u00e1 la transformaci\u00f3n digital a su empresa?<\/h2>\n\n\n\n<p>Ser\u00eda imposible enumerar todo lo que ocurrir\u00e1 en tu empresa si afrontas la transformaci\u00f3n digital de la forma correcta. Pero, uno de los principales es, con certeza, la <a href=\"https:\/\/actiosoftware.com\/es\/blog\/como-mejorar-la-productividad-de-tu-empresa-en-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"productividad (abre en una nueva pesta\u00f1a)\">productividad<\/a>. Esta es solo una ventaja, que ya marca una gran diferencia aumentando la satisfacci\u00f3n de los clientes, mejorando la ventaja competitiva en el mercado e incluso proporcionando mayor satisfacci\u00f3n a los clientes.<br><\/p>\n\n\n\n<p>Los avances en tecnolog\u00eda tienen el potencial de disminuir el tiempo necesario para completar una tarea o, en algunos casos, eliminar la necesidad de un proceso o de una consultor\u00eda en el trabajo. Para los empleados, las mejoras tecnol\u00f3gicas a menudo reducen el n\u00famero de tediosas tareas de oficina o mejoran la eficiencia. <br><\/p>\n\n\n\n<p>La innovaci\u00f3n es un proceso complejo y amplio, que debe permear toda la empresa. No hay una f\u00f3rmula \u00fanica que resulte en un negocio que, constantemente, introduzca innovaciones al mercado, ya sean incrementales o radicales.<br><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a1Entiende c\u00f3mo la Transformaci\u00f3n Digital llega a las empresas, y qu\u00e9 beneficios puede traer este avance tecnol\u00f3gico a tu negocio!<\/p>","protected":false},"author":20,"featured_media":19413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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