{"id":19347,"date":"2019-03-20T18:50:04","date_gmt":"2019-03-20T18:50:04","guid":{"rendered":"https:\/\/actiosoftware.com?p=19347"},"modified":"2026-02-24T16:33:49","modified_gmt":"2026-02-24T19:33:49","slug":"como-el-mundo-de-las-startups-impacta-a-las-grandes-empresas","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/como-o-universo-das-startups-impacta-as-grandes-empresas\/","title":{"rendered":"\u00bfC\u00f3mo impacta el universo startup a las grandes empresas?"},"content":{"rendered":"

Hace algunos a\u00f1os, el tema de las startups ha sido objeto constante de conversaciones profesionales, incluso personales. En algunos casos, el sue\u00f1o de emprender se ha convertido en sin\u00f3nimo de crear una startup. Todo este inter\u00e9s no es en vano, ya que hay varios casos de startups exitosas que alcanzaron su apogeo r\u00e1pidamente.<\/p>\n

Las grandes empresas suelen mirar a las empresas peque\u00f1as y verlas como candidatas a proveedoras. Y la relaci\u00f3n que estas corporaciones suelen tener con sus proveedores no siempre funciona cuando se trata de startups. Se acaba creando un c\u00edrculo que nunca se cierra.<\/p>\n

Si a\u00fan tienes dudas sobre c\u00f3mo funciona este modelo de negocio, sigue acompa\u00f1ando nuestro art\u00edculo:<\/p>\n

\u00bfQu\u00e9 es una startup?<\/h2>\n

Por definici\u00f3n, una startup es una organizaci\u00f3n temporal en busca de un modelo de negocios repetible y escalable. En t\u00e9rminos generales, son empresas cuyo modelo de negocio a\u00fan no ha sido completamente probado. Es decir: todav\u00eda son apuestas. Y por \u201cescalables\u201d, entiende una empresa que puede generar millones en facturaci\u00f3n y ganancias con un equipo relativamente peque\u00f1o de empleados, en un corto per\u00edodo de tiempo. Esta es la escala, y la aceleraci\u00f3n, que agrada a los inversores.<\/p>\n

Una empresa generalmente refleja a sus l\u00edderes. Esto aplica para compa\u00f1\u00edas de todos los tama\u00f1os, pero es mucho m\u00e1s evidente en startups. Por ello, en algunos casos, analizar una startup se confunde con entender a su socio fundador.<\/p>\n

Y las startups, al igual que sus fundadores, no son iguales unas a otras. No es porque todas sean empresas peque\u00f1as y nuevas que puedan ser entendidas de una sola manera; a veces ni siquiera son comparables entre s\u00ed.<\/p>\n

Lee tambi\u00e9n: El papel del software de Gesti\u00f3n Estrat\u00e9gica en las startups<\/a><\/p>\n

\u00bfPor qu\u00e9 las grandes empresas deber\u00edan acercarse a las startups?<\/h2>\n

Debido a que son mucho m\u00e1s \u00e1giles, las startups suelen encontrar soluciones muy diferentes para problemas en los negocios. El problema es que la forma de encarar los negocios, y la necesidad de poner la innovaci\u00f3n en primer plano en la estrategia, hace que la cultura de las startups tenga mucho que aportar a cualquier tipo de empresa.<\/p>\n

Basta ver esta definici\u00f3n para entender que no toda empresa puede ser una startup. De hecho, esto est\u00e1 restringido a un grupo muy espec\u00edfico de negocios.<\/p>\n

Para las startups, la ventaja de este tipo de comercio es el espacio que ganan en el mercado y tambi\u00e9n descubren nuevas formas de mirar las m\u00e1s diversas situaciones que surgen a lo largo de la trayectoria. En este proceso, las empresas gigantes aprenden una nueva forma de hacer negocios.<\/p>\n

Qu\u00e9 considerar antes de comenzar una relaci\u00f3n con una startup<\/h2>\n

Rapidez y agilidad<\/h2>\n

Esto, sin duda alguna, aumenta las posibilidades de una buena relaci\u00f3n, ya que para organizaciones tan sensibles como las startups, todo tiempo es precioso \u2013 y puede resultar entre la continuidad o el fin de la empresa.<\/p>\n

2. Tener objetivo establecido<\/h2>\n

Cuando no tenemos claridad sobre cu\u00e1l es el objetivo que perseguimos, y cu\u00e1l ser\u00e1 el resultado deseado en la relaci\u00f3n con la startup, la tendencia es que esa aproximaci\u00f3n fracase.<\/p>\n

3. Personalizaci\u00f3n<\/h2>\n

Este tipo de empresa busca un modelo de negocio repetible y escalable. Por ello, normalmente soluciona una \u00fanica cosa con excelencia, con un enfoque totalmente dirigido a lo que se propuso enfrentar, y con un alto nivel de precisi\u00f3n en la ejecuci\u00f3n.<\/p>\n

4. Buscar soluciones y no tecnolog\u00eda<\/h2>\n

Muchas empresas solo buscan lo m\u00e1s moderno en avance tecnol\u00f3gico e inteligencia artificial. Cuando eso ocurre, terminan sin enfocarse en la soluci\u00f3n del problema.
\nSiempre es bueno recalcar que la tecnolog\u00eda es un medio, y no un \u201cfin\u201d.<\/p>\n

5. Autonom\u00eda<\/h2>\n

Cuando una corporaci\u00f3n decide trabajar con startups, es com\u00fan que quiera, e incluso intente controlar todo el proceso. No podemos esperar que las startups se adapten a procesos r\u00edgidos de control, pues, a fin de cuentas, eso ser\u00e1 perjudicial a su naturaleza de innovaci\u00f3n.<\/p>\n

6. El tipo de relaci\u00f3n que se quiere establecer<\/h2>\n

Es fundamental saber cu\u00e1l es el objetivo estrat\u00e9gico de la empresa con su plan de innovaci\u00f3n antes de decidir aplicar un modelo nuevo o uno ya existente. La elecci\u00f3n de lo que funcione mejor depender\u00e1 tambi\u00e9n del grado de madurez e involucramiento de la compa\u00f1\u00eda.<\/p>\n

Conclusi\u00f3n<\/h2>\n

Sin un modelo que haga que la compa\u00f1\u00eda se involucre como un todo en la iniciativa \u2013 algo que venga desde lo m\u00e1s alto de su jerarqu\u00eda \u2013 y que d\u00e9 autonom\u00eda real a los proyectos de innovaci\u00f3n, no importa el modelo adoptado para acercarse a startups: todos estar\u00e1n condenados al fracaso y a la frustraci\u00f3n.
\nAhora, cuando la iniciativa forma parte de los planes de innovaci\u00f3n estrat\u00e9gica de la empresa, y esto es algo realmente vivo dentro de la organizaci\u00f3n, el potencial de estas alianzas es gigantesco.<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Llegaron las startups que revolucionaron el mercado y cambiaron la visi\u00f3n empresarial. Las grandes empresas tienen mucho que aprender de los nuevos entrantes.<\/p>","protected":false},"author":20,"featured_media":19348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[717],"tags":[],"Idioma-posts":[1167],"class_list":["post-19347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao-de-pessoas","idioma-posts-portugues"],"acf":[],"yoast_head":"\nComo o universo das startups impacta as grandes empresas?<\/title>\n<meta name=\"description\" content=\"As startups chegaram revolucionando o mercado e mudando a vis\u00e3o de neg\u00f3cios. 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