{"id":19343,"date":"2019-03-18T18:43:22","date_gmt":"2019-03-18T18:43:22","guid":{"rendered":"https:\/\/actiosoftware.com?p=19343"},"modified":"2026-04-15T20:09:42","modified_gmt":"2026-04-15T23:09:42","slug":"como-comunicar-el-proposito-de-tu-empresa-y-atraer-el-talento-adecuado","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/como-comunicar-o-proposito-empresarial\/","title":{"rendered":"Comunica el prop\u00f3sito y atrae talentos a tu empresa"},"content":{"rendered":"

Sabemos que los ejecutivos de hoy en d\u00eda necesitan lidiar con todo tipo de presiones impredecibles a corto plazo. Y sin embargo, creemos que a medida que las organizaciones enfrentan vientos desfavorables, el prop\u00f3sito se vuelve a\u00fan m\u00e1s importante. Esto se debe a que los fines y los medios de los negocios tendr\u00e1n que cambiar m\u00e1s a menudo en un mundo vol\u00e1til.<\/p>\n

El prop\u00f3sito a menudo est\u00e1 oculto en la historia de una organizaci\u00f3n y en la memoria de sus fundadores. Y sin embargo, como el tiempo no se detiene, la estrategia puede y debe cambiar. A medida que tu compa\u00f1\u00eda experimenta cambios en su estrategia, aseg\u00farate de reevaluar su prop\u00f3sito. Asumiendo que el prop\u00f3sito est\u00e1 permanentemente definido es un gran error. \u00bfHasta d\u00f3nde llegas a sus l\u00edmites?<\/p>\n

\u00bfQu\u00e9 es exactamente el prop\u00f3sito?<\/h2>\n

A nivel personal, el prop\u00f3sito es lo que da sentido a nuestras vidas y nos hace avanzar. El prop\u00f3sito es lo que nos hace despertar m\u00e1s motivados para ir a trabajar, no s\u00f3lo porque nos pagan bien, sino porque sentimos sinceramente que hacemos una diferencia en nuestro entorno.<\/p>\n

El prop\u00f3sito es el significado m\u00e1s elevado que organiza todos los dem\u00e1s relacionados con una marca corporativa. El prop\u00f3sito, en resumen, es la declaraci\u00f3n de c\u00f3mo la empresa pretende contribuir al mundo.<\/p>\n

Definir y compartir el prop\u00f3sito de su empresa<\/h2>\n

La estrategia debe incluir el prop\u00f3sito, la misi\u00f3n y los valores de una manera clara y objetiva, esto es un hecho, pero sobre todo debe ser una inspiraci\u00f3n para los colaboradores. Desde los pasantes hasta los puestos m\u00e1s altos, todos deben compartir el sue\u00f1o y el prop\u00f3sito de la instituci\u00f3n.<\/p>\n

Como l\u00edder, eres es el canal para el prop\u00f3sito de tu organizaci\u00f3n. Si no te conectas contigo, dif\u00edcilmente podr\u00e1s conectarte con los dem\u00e1s. El objeto social responde por qu\u00e9 para la organizaci\u00f3n, pero \u00bfqu\u00e9 pasa contigo? Una de las claves para asegurar la conexi\u00f3n es centrarte en tu legado. El legado de un prop\u00f3sito lleva tu marca personal como l\u00edder. A medida que lo transmites, el cambia, pero mantiene tus ra\u00edces en tu contribuci\u00f3n y en lo que las generaciones anteriores te han dejado.<\/p>\n

Contratar a las personas adecuadas y comprometerse con su desarrollo<\/h2>\n

Es necesario conocer al ser humano y alinearlo con los objetivos de la marca. Por eso es esencial que est\u00e9n conectados desde el reclutamiento hasta el prop\u00f3sito de la compa\u00f1\u00eda, para que puedan atraer el talento adecuado que coincida con la visi\u00f3n de tu marca. Despu\u00e9s de este proceso, es necesario estar cerca y comprometido con la carrera de este nuevo empleado. Debe saber hasta d\u00f3nde puede llegar y recibir el apoyo adecuado en este proceso.<\/p>\n

Involucre a sus empleados en los procesos<\/h2>\n

La personalidad de la empresa es el resultado del trabajo duro, largo y envolvente de todos. Aseg\u00farate de que tus empleados est\u00e9n, d\u00eda tras d\u00eda, trabajando para que su prop\u00f3sito cobre vida.<\/p>\n

Todos necesitamos participar intensamente en cada proceso de este prop\u00f3sito, ya sea interno o externo. Sin la comunicaci\u00f3n necesaria, tu estrategia generar\u00e1 el efecto contrario, sin identidad ni consistencia.<\/p>\n

Alinear las recompensas y retener los talentos<\/h2>\n

Una de las palabras clave cuando hablamos de retenci\u00f3n de talentos es la motivaci\u00f3n. Esto se debe a que es el compromiso lo que hace que los mejores profesionales quieran continuar en la empresa. Ofrecer posibilidades de crecimiento en la compa\u00f1\u00eda es muy importante. Si el profesional no ve futuro en su cargo, no tendr\u00e1 raz\u00f3n para continuar desempe\u00f1ando sus tareas, y mucho menos con excelencia.<\/p>\n

Una buena gesti\u00f3n permite a la empresa implementar un sistema de recompensas<\/a>sano y sostenible, el liderazgo tiene un papel muy importante en este caso, ya que son ellos los que generar\u00e1n la motivaci\u00f3n necesaria en los empleados y evaluar\u00e1n correctamente a aquellos que merecen ascensos y bonificaciones. Qui\u00e9n sabe qu\u00e9 hacer, ad\u00f3nde ir y qu\u00e9 recibir a cambio, a menudo est\u00e1 m\u00e1s motivado que alguien sin enfoque ni objetivos.<\/p>\n

Ahora que ya sabes c\u00f3mo comunicar el prop\u00f3sito de tu empresa, entiende mejor c\u00f3mo retener el talento en tu organizaci\u00f3n<\/a> y obtener buenos resultados.<\/p>","protected":false},"excerpt":{"rendered":"

\u00bfSabes c\u00f3mo comunicar el prop\u00f3sito de tu negocio y el impacto que esto tiene en atraer y retener el mejor talento para tu 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