{"id":18349,"date":"2018-11-21T14:05:48","date_gmt":"2018-11-21T14:05:48","guid":{"rendered":"https:\/\/actiosoftware.com?p=18349"},"modified":"2026-04-16T14:55:38","modified_gmt":"2026-04-16T17:55:38","slug":"como-cortar-costos-sin-dejar-de-innovar","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/como-cortar-custos-sem-deixar-de-inovar\/","title":{"rendered":"\u00bfC\u00f3mo cortar costos sin dejar de innovar?"},"content":{"rendered":"

Cortar costos de la empresa est\u00e1 entre los principales objetivos de todo emprendedor. Especialmente en tiempos de crisis econ\u00f3mica, se hace necesario recortar costos para conseguir mantenerse de pie en el mercado.<\/p>\n

Sin embargo, antes de salir realizando cortes sin una planificaci\u00f3n, es necesario comprender los costos del negocio y diferenciar lo que es desperdicio y lo que es inversi\u00f3n.<\/p>\n

Cuando el tema es innovaci\u00f3n, muchos gestores todav\u00eda creen que son gastos innecesarios y que deben ser evitados. Si usted necesita entender mejor qu\u00e9 medidas son m\u00e1s adecuadas en la reducci\u00f3n de costos de su empresa, contin\u00fae leyendo este art\u00edculo.<\/p>\n

Diferenciaci\u00f3n entre costes y gastos<\/h2>\n

El primer paso es saber diferenciar correctamente los costos y gastos, que son conceptos distintos. Los gastos son los gastos necesarios para el funcionamiento de la empresa, es decir, valores gastados en bienes y servicios para el mantenimiento de su actividad, como la divulgaci\u00f3n y el marketing.<\/p>\n

Por otro lado, los costos son los valores gastados con bienes y servicios para que otros bienes y servicios sean producidos, como adquisici\u00f3n<\/a> de materia prima y cargas del equipo de producci\u00f3n.<\/p>\n

Vale recordar que los costos se dividen entre costos fijos y variables, que son, respectivamente, aquellos que no dependen de la cantidad de bienes producidos por la organizaci\u00f3n y aquellos que var\u00edan de acuerdo con la producci\u00f3n<\/p>\n

Inversi\u00f3n en innovaci\u00f3n<\/h2>\n

Generalmente la inversi\u00f3n en innovaciones tiene como objetivo bajar los costos de producci\u00f3n o promover m\u00e1s visibilidad a los productos y\/o servicios ofrecidos por la empresa. Una forma de lograr esto es poniendo el foco de la innovaci\u00f3n en el cliente.<\/p>\n

Una primera medida es evaluar qu\u00e9 caracter\u00edsticas de su producto son apreciadas o no por los clientes, pues, puede ser posible eliminar aquello que no ha servido para atraer al consumidor y que no impacta tanto en el producto.<\/p>\n

Para innovar con foco en el cliente hay que atentar para sus principales necesidades, que son: calidad<\/a>, precio y disponibilidad. Los clientes buscan encontrar en su producto valor, satisfacci\u00f3n y buen costo-beneficio. Adem\u00e1s, quieren que el producto se entregue dentro de las especificaciones prometidas<\/p>\n

\"\"<\/p>\n

Recortando costos sin dejar de innovar<\/h2>\n

Uno de los secretos para cortar costos sin dejar de innovar es pensar en reducci\u00f3n de desperdicios. Es imprescindible recordar que algunos costos son buenos y necesarios, como aquellos que agregan valor al producto o servicio ofrecido y en el futuro termina resultando en un aumento de la ganancia.<\/p>\n

Es importante se\u00f1alar que, principalmente en tiempos de crisis y dificultad econ\u00f3mica, puede ser necesario aumentar ciertas inversiones en vez de reducir, como es el caso de las \u00e1reas de marketing y ventas.<\/p>\n

El foco de la reducci\u00f3n debe estar en los costos malos, que son los desperdicios, que necesitan ser eliminados. No es tan simple detectar estos desperdicios, pues ellos suelen estar agregados a la cultura de la empresa y al comportamiento del equipo.<\/p>\n

Es ah\u00ed donde entra la innovaci\u00f3n, que es una excelente forma de reducir los costos operativos, ya que la optimizaci\u00f3n de procesos dentro de la empresa resulta en una operaci\u00f3n m\u00e1s escasa y colaboradores menos sobrecargados. Vea algunos ejemplos de c\u00f3mo esto se puede hacer en la pr\u00e1ctica:<\/p>\n

Automatizaci\u00f3n de Procesos<\/h3>\n

Hoy en d\u00eda existe tecnolog\u00eda disponible para automatizar todos los procesos administrativos y operativos dentro de una organizaci\u00f3n, por muy peque\u00f1os que sean. La consecuencia es econom\u00eda no s\u00f3lo de recursos financieros, sino principalmente de tiempo.<\/p>\n

Sistemas integrados<\/h3>\n

Con el uso de un software\u00a0<\/a>especializado, es posible centralizar el control operacional de su negocio, lo que significa una reducci\u00f3n en la cantidad de procesos y en los retrabajos.<\/p>\n

Tener sistemas integrados es la mejor manera de unificar la recolecci\u00f3n y an\u00e1lisis de todos los datos del desempe\u00f1o del equipo y de la empresa en general. Utilizar sistemas que controlen indicadores de la empresa puede ser una forma de innovar, cortar desperdicios, monitorear los cuellos de botella y corregir las desviaciones<\/p>\n

Aplicaciones<\/h3>\n

Utilizar una aplicaci\u00f3n para complementar los sistemas integrados de gesti\u00f3n puede favorecer la comunicaci\u00f3n entre los empleados y los gestores, de modo que haya a\u00fan m\u00e1s ahorro de tiempo.<\/p>\n

Se pueden utilizar, por ejemplo, para la organizaci\u00f3n de tareas y para enviar recordatorios y alertas sobre ellos a sus responsables.<\/p>\n

Como se puede ver, la innovaci\u00f3n puede ser una fuerte aliada cuando el asunto es cortar costos y mejorar el desempe\u00f1o\u00a0<\/a>tanto del equipo de producci\u00f3n y de los productos ofertados.<\/p>\n

Si usted ha innovado en su empresa y ha logrado reducir los costos de manera efectiva, comparta su experiencia con nosotros en el espacio para comentarios<\/p>\n

\"Software<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Descubre estrategias eficaces para reducir costes en tu empresa sin comprometer la innovaci\u00f3n y manteniendo tu 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