{"id":17704,"date":"2018-02-19T17:19:28","date_gmt":"2018-02-19T17:19:28","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/descongele-seu-bsc\/"},"modified":"2026-02-24T14:33:36","modified_gmt":"2026-02-24T17:33:36","slug":"descongele-su-bsc","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/descongele-seu-bsc\/","title":{"rendered":"\u00a1Descongela tu BSC para tu empresa!"},"content":{"rendered":"<p dir=\"ltr\" style=\"text-align: justify;\">\u00bfHa presenciado la siguiente situaci\u00f3n? La empresa pasa por un cuidadoso proceso para implementar un sistema de gesti\u00f3n, como el BSC, pero no lo pone en pr\u00e1ctica de la forma debida, dej\u00e1ndolo congelado \u2026<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Adem\u00e1s de la idea de aprovechar el trabajo que ya se ha hecho con la implementaci\u00f3n, hay otros motivos para que usted, gestor, descongele su BSC y conquista sus beneficios.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">\u00a1Siga leyendo y descubra cu\u00e1les son!<\/p>\n<h2 dir=\"ltr\" style=\"text-align: justify;\">C\u00f3mo reconocer un BSC \u00abcongelado\u00bb<\/h2>\n<p dir=\"ltr\" style=\"text-align: justify;\">Si su empresa ha implementado el Balanced Scorecard, pero simplemente no lo utiliza, ciertamente est\u00e1 congelado. Pero, ese no es el \u00fanico cuadro del problema. Si su empresa utiliza BSC, pero no la actualiza, est\u00e1 en el mismo escenario.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Una situaci\u00f3n com\u00fan: las empresas implementan sistemas de gesti\u00f3n y otros procesos y los mantienen de la forma exacta que se han dise\u00f1ado. Si esto ocurre, el modelo de gesti\u00f3n no acompa\u00f1a los cambios que influencian la rutina y los resultados de la empresa, generando as\u00ed expectativas frustradas.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Por eso, si usted siente que su BSC parece hoy una herramienta superada y que no ha podido evolucionar seg\u00fan la realidad y las necesidades de la empresa, es probable que necesite una atenci\u00f3n.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><a href=\"https:\/\/actiosoftware.com\/es\/blog\/bsc-en-marcha\/\">Vea aqu\u00ed: Los 5 pasos para colocar el BSC en funcionamiento <\/a><\/p>\n<h2 dir=\"ltr\" style=\"text-align: justify;\">\u00bfPor qu\u00e9 descongelar el BSC en lugar de buscar un nuevo modelo?<\/h2>\n<p dir=\"ltr\" style=\"text-align: justify;\">Las empresas que tienen su Balanced Scorecard congelado a veces pasan a cuestionar la efectividad del modelo de gesti\u00f3n y pueden acabar creyendo que la respuesta al problema est\u00e1 \u00aball\u00e1 afuera\u00bb, en otros modelos, posiblemente entre los m\u00e1s recientes y de moda, como el OKR, por ejemplo. <a href=\"https:\/\/actiosoftware.com\/es\/blog\/la-metodologia-de-gestion-de-google-okr-puede-sustituir-el-bsc\/\">OKR<\/a>, por ejemplo.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Aunque, de hecho, otras soluciones pueden ser interesantes, lo importante es entender que no importa qu\u00e9 modelo de gesti\u00f3n su empresa adopte, si ella lo mantiene congelado tambi\u00e9n, luego dejar\u00e1 de conducir hacia los resultados esperados y pasar\u00e1 a ser cuestionado.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Por lo tanto, vale tener en mente que el n\u00facleo del problema es la falta de actualizaci\u00f3n del uso del BSC por parte de la empresa y que actualizarlo -o sea, pasar por el proceso de descongelaci\u00f3n- va a traer de vuelta todos los beneficios que hicieron de ese sistema una soluci\u00f3n tan popular en el universo corporativo.<\/p>\n<h2 dir=\"ltr\" style=\"text-align: justify;\">C\u00f3mo descongelar su BSC y reconquistar sus ventajas<\/h2>\n<p dir=\"ltr\" style=\"text-align: justify;\">Hay diferentes etapas para <a href=\"https:\/\/actiosoftware.com\/es\/blog\/bsc-en-marcha\/\">implementar el BSC<\/a> que son conocidas cuando la empresa decide adoptar la estrategia por primera vez:<\/p>\n<ul style=\"text-align: justify;\">\n<li dir=\"ltr\">\n<p dir=\"ltr\">Definici\u00f3n de los objetivos estrat\u00e9gicos<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Alineamiento de la empresa con sus objetivos<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Establecimiento de la uni\u00f3n entre las relaciones y los resultados<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Monitoreo del rendimiento<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Implementaci\u00f3n de mejoras<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"text-align: justify;\">La descongelaci\u00f3n del BSC no es m\u00e1s que la revisi\u00f3n de este proceso y de todo lo que se ha definido para la implementaci\u00f3n del modelo de gesti\u00f3n. Y eso significa, por ejemplo, reevaluar y realinear los objetivos de la empresa para garantizar que ellos sean adecuados a la nueva realidad de la organizaci\u00f3n, de su mercado y de las partes interesadas.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Puede ser que descongelar su Balanced Scorecard apunte a cambios en cuestiones ya s\u00f3lidas de la rutina de la empresa, pero si el objetivo es reconquistar las ventajas, es crucial invertir en la alineaci\u00f3n entre la visi\u00f3n del negocio, sus objetivos, acciones y metas.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">As\u00ed, es posible encontrar nuevos caminos para mejorar las rutinas corporativas basadas en variables financieras, de mercado, de sus procesos internos y del crecimiento organizacional. El resultado es la vuelta de la efectividad de su BSC.<\/p>\n<p style=\"text-align: justify;\"><span id=\"docs-internal-guid-24a147cc-0c6a-9bb7-de61-5a8b57b6b01f\">Un BSC reci\u00e9n implementado tambi\u00e9n puede necesitar una reevaluaci\u00f3n para garantizar nuevos resultados. \u00a1Lea <a href=\"https:\/\/actiosoftware.com\/es\/blog\/esta-usted-saboteando-el-bsc-de-su-empresa\/\">este otro blog<\/a> y descubra si usted est\u00e1 saboteando la gesti\u00f3n de su empresa!<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-18587 size-full\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png\" alt=\"Software de gesti\u00f3n estrat\u00e9gica\" width=\"600\" height=\"150\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png 600w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt-300x75.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfAlguna vez has sido testigo de la siguiente situaci\u00f3n? La empresa pasa por un cuidadoso proceso para implementar un sistema de gesti\u00f3n, como el BSC.<\/p>","protected":false},"author":10,"featured_media":17899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[],"Idioma-posts":[1169,1167],"class_list":["post-17704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-e-performance","idioma-posts-espanhol","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Descongele seu BSC para sua empresa! - Actio<\/title>\n<meta name=\"description\" content=\"Voc\u00ea j\u00e1 presenciou a seguinte situa\u00e7\u00e3o? A empresa passa por um cuidadoso processo para a implementar um sistema de gest\u00e3o, como o BSC\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actiosoftware.com\/es\/blog\/descongele-su-bsc\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descongele seu BSC para sua empresa!\" \/>\n<meta property=\"og:description\" content=\"Voc\u00ea j\u00e1 presenciou a seguinte situa\u00e7\u00e3o? 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