{"id":17694,"date":"2017-11-28T19:16:02","date_gmt":"2017-11-28T19:16:02","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/design-thinking-para-o-planejamento-estrategico-e-aplicavel\/"},"modified":"2026-04-16T14:55:33","modified_gmt":"2026-04-16T17:55:33","slug":"design-thinking-para-la-planificacion-estrategica-es-aplicable","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/design-thinking-para-o-planejamento-estrategico-e-aplicavel\/","title":{"rendered":"Design Thinking en la planificaci\u00f3n estrat\u00e9gica"},"content":{"rendered":"

\u00bfSer\u00e1 que el Design Thinking se puede aplicar a la planificaci\u00f3n estrat\u00e9gica de cualquier organizaci\u00f3n? En principio, puede parecer que estos conceptos y pr\u00e1cticas s\u00f3lo se relacionan en un contexto vinculado a las artes o al propio design. Pero no es s\u00f3lo eso.<\/p>\n

Hay mucho en el proceso de Design Thinking que se puede aprovechar para potenciar su planificaci\u00f3n, haciendo que esta combinaci\u00f3n sea muy beneficiosa en la b\u00fasqueda de resultados. \u00a1Contin\u00fae la lectura, vamos a ayudarle a entender mejor el asunto!<\/p>\n

Pero, al final, \u00bfQu\u00e9 es el Design Thinking?<\/h2>\n

El Design Thinking es el proceso cr\u00edtico y creativo que permite al dise\u00f1ador \u2013 o a cualquiera que lo adopte \u2013 percibir con atenci\u00f3n una situaci\u00f3n e identificar oportunidades para crear soluciones verdaderamente adecuadas.<\/p>\n

Parece m\u00e1gico, pero no lo es. Si usted decide aplicar el Design Thinking en su empresa, se dar\u00e1 cuenta de que tardar\u00e1 un poco hasta que usted y sus colaboradores sean capaces de hacer que este proceso sea efectivo.<\/p>\n

Pero luego entender\u00e1 c\u00f3mo funciona y, gradualmente, lo convertir\u00e1 en algo bastante intuitivo y \u00fatil en su d\u00eda a d\u00eda.<\/p>\n

Por eso, es importante saber que el Design Thinking se inicia con un momento de inmersi\u00f3n, en el que hay que observar la situaci\u00f3n o problema e intentar comprenderlo a todos los niveles, seg\u00fan todos los involucrados. Es decir, con imparcialidad.<\/p>\n

A partir de eso, es posible hacer un buen an\u00e1lisis, capaz de basar el proceso de creaci\u00f3n o desarrollo de una soluci\u00f3n que debe ser probada y, entonces, puesta en pr\u00e1ctica.<\/p>\n

El Design Thinking Aplicado a la Planificaci\u00f3n Estrat\u00e9gica<\/h2>\n

Puede ser que, a estas alturas, usted haya realizado asociaciones mentales que le permiten entender que, con el objetivo de resolver una situaci\u00f3n o problema y alcanzar un resultado, el Design Thinking tiene, de hecho, algo parecido a la planificaci\u00f3n estrat\u00e9gica.<\/p>\n

Pero, parar por ah\u00ed es hacer un an\u00e1lisis incompleto, ya que nuestro objetivo es realmente relacionar los conceptos y aplicarlos juntos, buscando ayudar al crecimiento de su empresa.<\/p>\n

Sea cual sea la herramienta<\/a> utilizada para el desarrollo de su plan estrat\u00e9gico, es necesario que sepa que el Design Thinking no es un sustituto, es m\u00e1s bien un agregado al proceso.<\/p>\n

Este en realidad le permitir\u00e1 identificar de forma m\u00e1s creativa y cercana la realidad, cu\u00e1les acciones deben ser ejecutadas y c\u00f3mo eso debe hacerse, cu\u00e1les son las oportunidades y c\u00f3mo sacarles el m\u00e1ximo provecho posible.<\/p>\n

En resumen, el Design Thinking existe para traer una visi\u00f3n menos tiesa al proceso de planificaci\u00f3n, ampliando las ideas y las oportunidades de \u00e9xito en cada etapa.<\/p>\n

Pero \u00bfC\u00f3mo hacer que todo esto funcione?<\/h2>\n

No hay como esconderlo. La junci\u00f3n entre el Design Thinking y la planificaci\u00f3n estrat\u00e9gica se encuentra cada vez m\u00e1s pensada en la rutina de empresas de naturalezas variadas. Si usted lleg\u00f3 hasta aqu\u00ed pensando en hacer lo mismo (lo que es \u00f3ptimo) probablemente va a buscar formas de informarse y prepararse mejor.<\/p>\n

En este proceso, hay oportunidades de que usted encuentre relatos de quien dice que el esfuerzo no vale la pena. Hay inclusive un art\u00edculo publicado por Bruce Nussbaum, que fue uno de los mayores defensores del proceso, diciendo que \u201cla \u00e9poca del Design Thinking est\u00e1 finalizando\u201d y es necesario seguir adelante.<\/p>\n

Entonces, \u00bfPor qu\u00e9 estamos hablando de este asunto? Por que el punto a destacar de esta cr\u00edtica realizada por Nussbaum es que las empresas dejar\u00e1n de alcanzar buenos resultados con el Design Thinking por que lo transformar\u00e1n en un proceso lineal.<\/p>\n

Si usted recuerda bien, a\u00fan al comienzo de este art\u00edculo, el Design Thinking es presentado como un proceso creativo y, para un buen entendedor, media palabra basta para saber que no debe existir linealidad aqu\u00ed.<\/p>\n

Y claro que la planificaci\u00f3n estrat\u00e9gica en si necesita de m\u00e1s linealidad, pero, como se ve, un proceso no debe sustituir al otro, sino complementarlo. Por lo tanto, sepa que es posible unir todo esto y alcanzar el \u00e9xito, siempre y cuando la adopci\u00f3n de la creatividad tenga espacio en el modelo de gesti\u00f3n<\/a> de su empresa.<\/p>\n

Entonces, \u00bfcrees que aplicar el pensamiento de dise\u00f1o a la planificaci\u00f3n estrat\u00e9gica puede ayudar a tu empresa a lograr mejores resultados? \u00a1Deja tu comentario!<\/p>\n

\"Software<\/p>","protected":false},"excerpt":{"rendered":"

\u00bfSe puede aplicar el pensamiento de dise\u00f1o a la planificaci\u00f3n estrat\u00e9gica de cualquier organizaci\u00f3n? \u00a1Mira este art\u00edculo!<\/p>","protected":false},"author":10,"featured_media":17917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[],"Idioma-posts":[1169,1167],"class_list":["post-17694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-e-performance","idioma-posts-espanhol","idioma-posts-portugues"],"acf":[],"yoast_head":"\nDesign Thinking no planejamento estrat\u00e9gico<\/title>\n<meta name=\"description\" content=\"Ser\u00e1 que o design thinking pode ser aplicado ao planejamento estrat\u00e9gico de qualquer organiza\u00e7\u00e3o? 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