{"id":17693,"date":"2017-11-14T19:01:00","date_gmt":"2017-11-14T19:01:00","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/bsc-em-operadoras-de-saude\/"},"modified":"2026-02-24T14:33:37","modified_gmt":"2026-02-24T17:33:37","slug":"bsc-en-operadoras-de-salud","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/bsc-em-operadoras-de-saude\/","title":{"rendered":"BSC en operadoras de salud"},"content":{"rendered":"<p dir=\"ltr\" style=\"text-align: justify;\">Aunque es exigente, el mercado est\u00e1 abierto para la actuaci\u00f3n de las operadoras salud. Sin embargo, para consolidarse y crecer de forma sostenible, es necesario conocer los riesgos y prepararse para vencerlos, conquistando resultados cada vez m\u00e1s positivos.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Es ante este contexto que la adopci\u00f3n de metodolog\u00edas poderosas de gesti\u00f3n y de planificaci\u00f3n estrat\u00e9gica, como el BSC puede hacer la diferencia. \u00bfYa sabes c\u00f3mo funcionan y c\u00f3mo implementarlas con \u00e9xito? \u00a1Sigue leyendo para saber m\u00e1s!<\/p>\n<h2 dir=\"ltr\" style=\"text-align: justify;\">Pero, al final, \u00bfQu\u00e9 es el BSC?<\/h2>\n<p dir=\"ltr\" style=\"text-align: justify;\">BSC es la sigla que representa un sistema de gesti\u00f3n llamado Balanced Scorecard. Su enfoque es permitir el alineamiento entre la visi\u00f3n y la misi\u00f3n de la empresa a sus objetivos estrat\u00e9gicos.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Esto por que la adopci\u00f3n del BSC indica que la combinaci\u00f3n de estos factores tiene el potencial para alterar y optimizar las rutinas de la instituci\u00f3n, garantizando mejores resultados.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">El BSF eval\u00faa el desempe\u00f1o de la instituci\u00f3n con base a las perspectivas financieras, del mercado (o clientes), de los procesos internos y de aprendizaje y crecimiento organizacional.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Y es a partir de esto que se vuelve posible seleccionar y seguir indicadores de desempe\u00f1o, definir metas de largo plazo y, entonces, implementar una estrategia presentada en forma de objetivos, acciones y metas que pueden ser monitoreadas y revisadas a cualquier momento.<\/p>\n<h2 dir=\"ltr\" style=\"text-align: justify;\">\u00bfPor qu\u00e9 el BSC se aplica bien en el mercado de las operadoras de salud?<\/h2>\n<p dir=\"ltr\" style=\"text-align: justify;\">Las operadoras de salud est\u00e1n insertas en un mercado din\u00e1mico, competitivo y bastante regulado. En este escenario, la adopci\u00f3n de cualquier metodolog\u00eda de planificaci\u00f3n estrat\u00e9gica tiene por objetivo mejorar los resultados de la instituci\u00f3n y tambi\u00e9n sus resultados asistenciales.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Para que esto sea posible, es necesario buscar un sistema de gesti\u00f3n que permita la comprensi\u00f3n del negocio, sus necesidades y posibilidades, considerando el mercado en el que se encuentra.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Es importante considerar, por ejemplo, que el mercado de la salud sufre con la ineficiencia del sector p\u00fablico y, por lo tanto, abre m\u00e1s espacio para las operadoras. Aunque es un escenario favorable, hay que considerar los riesgos, debilidades y amenazas para desarrollar una estrategia s\u00f3lida y ganadora.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Y eso requiere calidad, una caracter\u00edstica que el BSC favorece, ya que tiene, entre sus factores base, la satisfacci\u00f3n de los clientes (mercado), la mejora del desempe\u00f1o de la instituci\u00f3n (procesos internos) y la capacidad de perfeccionamiento e innovaci\u00f3n (aprendizaje y crecimiento organizacional).<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Por lo tanto, el BSC es un sistema que permite que la planificaci\u00f3n adoptada por las operadoras sea bien direccionada hacia sus objetivos de posicionamiento y conquista en el mercado, reduciendo los cuellos de botella y aumentando la competitividad y las oportunidades de \u00e9xito.<\/p>\n<h2 dir=\"ltr\" style=\"text-align: justify;\">Entonces, \u00bfC\u00f3mo implementar el BSC para buscar mejores resultados?<\/h2>\n<p dir=\"ltr\" style=\"text-align: justify;\">El BSC es un sistema de gesti\u00f3n y planificaci\u00f3n estrat\u00e9gica que genera resultados de impacto, sobre todo a largo plazo. Y eso se da en funci\u00f3n de la necesidad de reevaluar la misi\u00f3n y visi\u00f3n de la instituci\u00f3n para garantizar su adecuaci\u00f3n en la estrategia que ser\u00e1 adoptada y viceversa.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Esta preparaci\u00f3n forma parte de la implementaci\u00f3n del BSC y es necesaria para que se desarrollen metas ejecutables y acciones que concuerden con la realidad de la instituci\u00f3n y el mercado.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Para que todo esto funcione, el proceso debe contar con la participaci\u00f3n de colaboradores de todos los niveles. Es por eso que, por ejemplo, no es posible mejorar los procesos internos sin tener en cuenta a los agentes responsables de los mismos. Y, esta idea vale para los dem\u00e1s factores base del BCF.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">As\u00ed, la implementaci\u00f3n de esa tecnolog\u00eda requiere el mapeo de todos los sectores de la operadora y de su desempe\u00f1o. Tanto para el an\u00e1lisis que dirige la definici\u00f3n de la estrategia, como para los an\u00e1lisis que monitorean los resultados y apuntan a las necesidades de posibles cambios de estrategia.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><a href=\"https:\/\/actiosoftware.com\/es\/\">\u00bfQuieres saber m\u00e1s? P\u00f3ngate en\u00a0\u00a0<\/a><\/p>\n<p style=\"text-align: justify;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-18587 size-full\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png\" alt=\"Software de gesti\u00f3n estrat\u00e9gica\" width=\"600\" height=\"150\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png 600w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt-300x75.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>El mercado est\u00e1 abierto para que operen los operadores de atenci\u00f3n m\u00e9dica. Pero, para consolidarse y crecer de manera sostenible, es necesario conocer los riesgos <\/p>","protected":false},"author":10,"featured_media":17924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[],"Idioma-posts":[1169,1167],"class_list":["post-17693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-e-performance","idioma-posts-espanhol","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BSC em operadoras de sa\u00fade - Actio<\/title>\n<meta name=\"description\" content=\"O mercado \u00e9 aberto para a atua\u00e7\u00e3o das operadoras de sa\u00fade. Mas, para consolidar e crescer de forma sustent\u00e1vel, \u00e9 preciso conhecer os riscos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actiosoftware.com\/es\/blog\/bsc-en-operadoras-de-salud\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BSC em operadoras de sa\u00fade\" \/>\n<meta property=\"og:description\" content=\"O mercado \u00e9 aberto para a atua\u00e7\u00e3o das operadoras de sa\u00fade. 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