{"id":17689,"date":"2017-10-19T15:17:48","date_gmt":"2017-10-19T15:17:48","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/indicadores-de-georreferencia-quando-usar-e-pra-que\/"},"modified":"2026-02-24T15:00:03","modified_gmt":"2026-02-24T18:00:03","slug":"indicadores-de-georreferencia-cuando-usarlos-y-para-que","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/indicadores-de-georreferencia-quando-usar-e-pra-que\/","title":{"rendered":"Indicadores de Georreferencia - \u00bfCu\u00e1ndo usarlos y para qu\u00e9?"},"content":{"rendered":"

\"\"Todo proceso de toma de decisiones necesita ser bien pensado. Las grandes empresas generan un alto volumen de datos y, muchas veces, es dif\u00edcil realizar un an\u00e1lisis completo y asertivo. \u00bfTienes c\u00f3mo resolver esa situaci\u00f3n?<\/p>\n

La respuesta es s\u00ed: Tener acceso a datos m\u00e1s completos por medio de un sistema que proporcione informaci\u00f3n precisa sobre tu empresa y sobre sus filiales es posible a trav\u00e9s del uso de indicadores de georreferencia.<\/p>\n

Hay sistemas que incluyen esta funcionalidad y que, por eso, tienen el potencial para contribuir a una gesti\u00f3n bien hecha y al \u00e9xito de su organizaci\u00f3n. Si te interesa, sigue leyendo. \u00a1Creamos esta publicaci\u00f3n justamente para explicar m\u00e1s de este asunto!<\/p>\n

<\/a>\u00bfQu\u00e9 son los indicadores de georreferencia?<\/span><\/strong><\/h2>\n

Como el nombre lo indica, la georreferencia se encuentra relacionada al mapeo de las \u00e1reas. Por lo tanto, los indicadores son basados en datos tomados en funci\u00f3n de un tema o varios temas definidos, de acuerdo con las necesidades espec\u00edficas de la organizaci\u00f3n.<\/p>\n

En resumen, por lo tanto, son indicadores que permiten que los gestores hagan un mapeo de los datos y tengan acceso m\u00e1s f\u00e1cil a las informaciones relativas a cada regi\u00f3n de acci\u00f3n o inter\u00e9s de la empresa o de sus filiales.<\/p>\n

<\/a>Cu\u00e1ndo y por qu\u00e9 utilizar indicadores de georreferenciaci\u00f3n<\/span><\/strong><\/h2>\n

Los indicadores de georreferencia funcionan como una ayuda para la gesti\u00f3n de datos. Su utilizaci\u00f3n es interesante, sobre todo cuando la organizaci\u00f3n tiene un amplio alcance en su \u00e1rea de actuaci\u00f3n por medio de diversas unidades.<\/p>\n

De esa forma, los indicadores pueden ser utilizados para facilitar el an\u00e1lisis de un alto volumen de informaciones que se condensan en un mapa basado, por ejemplo, en altitudes, latitudes, registro de puntos y pol\u00edgonos.<\/p>\n

La consecuencia es el acceso a datos espec\u00edficos y, tambi\u00e9n, una imagen que permite una visi\u00f3n global m\u00e1s clara, favoreciendo las comparativas, tanto relativos al tiempo como a las regiones.<\/p>\n

Por medio del mapa, un gestor puede, por ejemplo, informarse sobre gastos e ingresos, e identificar qu\u00e9 filiales son financieramente estables. As\u00ed, puede analizar los resultados y realizar proyecciones m\u00e1s precisas.<\/p>\n

De esa forma, es posible acompa\u00f1ar el desempe\u00f1o de ventas por regi\u00f3n de actuaci\u00f3n y recoger otros datos que fundamenten el proceso de toma de decisiones relacionadas al futuro del negocio.<\/p>\n

<\/a>Por qu\u00e9 utilizar indicadores georreferenciales<\/span><\/strong><\/h2>\n

Es bastante com\u00fan que los gestores de las empresas que producen un alto volumen de informaci\u00f3n est\u00e9n habituados al uso extensivo de las hojas de c\u00e1lculo<\/a><\/em>.<\/p>\n

Aunque este es un sistema v\u00e1lido, est\u00e1 sujeto a fallas humanas e inclusive a intervenci\u00f3n de personas mal intencionadas que, por alguna raz\u00f3n, quieran inducir errores en los personales o en la empresa.<\/p>\n

\u00a0<\/span>Lee tambi\u00e9n: 5 razones para evitar el uso de hojas de c\u00e1lculo en la gesti\u00f3n<\/a><\/span><\/i><\/p>\n

Adem\u00e1s de eso, encontrar y relacionar los datos solo a partir de las planillas lleva tiempo. Mientras m\u00e1s grande sea el negocio, m\u00e1s cobros y responsabilidades tiene el gestor. Y, como siempre, el tiempo es dinero. De esa forma, permitir que este profesional gaste tiempo y energ\u00eda con la parte burocr\u00e1tica del an\u00e1lisis de datos es caminar en contra del \u00e9xito.<\/p>\n

En cambio, el uso de indicadores de georreferencia hace que el proceso de recolecci\u00f3n y an\u00e1lisis de datos sea f\u00e1cil y \u00e1gil. As\u00ed, el gestor puede invertir mejor su tiempo y conocimiento en el desarrollo de an\u00e1lisis m\u00e1s completos, proyecciones m\u00e1s asertivas y estrategias m\u00e1s acorde con las posibilidades y objetivos de la empresa.<\/p>\n

<\/a>Georreferenciaci\u00f3n y gesti\u00f3n estrat\u00e9gica<\/span><\/strong><\/h2>\n

Entonces, como puedes ver, los indicadores de georreferencia dan claridad y seguridad a una variedad de datos que hacen la diferencia en la realizaci\u00f3n de una gesti\u00f3n estrat\u00e9gica exitosa.<\/p>\n

Hay softwares que cuentan con los indicadores de georreferencia, como es el caso del Sistema de gesti\u00f3n estrat\u00e9gica de Stratec<\/a><\/em>. Por medio de este sistema, es posible crear mapas tem\u00e1ticos estrat\u00e9gicos, relacionar informaciones y generar datos capaces de direccionar a la empresa hacia decisiones m\u00e1s s\u00f3lidas y prometedoras.<\/p>\n

\u00bfYa utilizas indicadores georreferenciados en tu gesti\u00f3n estrat\u00e9gica?\u00bfEn qu\u00e9 contexto? \u00bfC\u00f3mo es tu experiencia? \u00a1Comparte con nosotros y enriquece la discusi\u00f3n!\u00a0<\/span><\/p>\n

\"Software<\/p>\n

","protected":false},"excerpt":{"rendered":"

Todo proceso de toma de decisiones debe estar bien informado. 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