{"id":17683,"date":"2017-09-04T14:31:00","date_gmt":"2017-09-04T14:31:00","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/projetos-voce-sabe-priorizar\/"},"modified":"2026-02-24T15:00:03","modified_gmt":"2026-02-24T18:00:03","slug":"proyectos-sabes-dar-prioridades-2","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/implementacao-de-novo-sistema-de-gestao\/","title":{"rendered":"Proyectos: \u00bfSabes dar prioridades?"},"content":{"rendered":"

El universo corporativo opera casi que totalmente por proyectos. La apertura de una filial es un proyecto, la implementaci\u00f3n de un nuevo sistema de gesti\u00f3n es un proyecto, as\u00ed como la inauguraci\u00f3n de un nuevo sector en la empresa.<\/p>\n

Entre tantas iniciativas, \u00bfC\u00f3mo se puede determinar cu\u00e1les son las prioritarias para tu empresa? \u00a1Eso lo veremos en la publicaci\u00f3n de hoy!<\/p>\n

Matriz GUT<\/h3>\n

Una matriz GUT es una de las herramientas m\u00e1s simples para la priorizaci\u00f3n de proyectos. Se enlistan las iniciativas que deben realizarse, siendo estas clasificadas seg\u00fan tres criterios: gravedad, urgencia y tendencia.
\nGeneralmente, esta metodolog\u00eda es utilizada para resolver problemas, por eso consideramos la gravedad. Si el proyecto no fue implementado, \u00bfCu\u00e1les ser\u00e1n los resultados negativos?<\/p>\n

La urgencia est\u00e1 relacionada a cu\u00e1nto tiempo la empresa puede esperar para implementar el proyecto y la tendencia es lo que puede crecer un problema en caso de que el proyecto no sea finalizado.
\nPero, \u00bfY si el proyecto no es el resultado de un problema? \u00a1Contin\u00faa con la lectura para saber m\u00e1s!<\/p>\n

Alineaci\u00f3n entre el proyecto y los objetivos de la empresa<\/h3>\n

Uno de los criterios para priorizar un proyecto es verificar si este est\u00e1 alineado a los objetivos estrat\u00e9gicos de la empresa. Si el objetivo financiero en el momento es aumentar el conocimiento de la marca por parte de las personas, \u00bfser\u00e1 que la apertura de una filial contribuir\u00e1 con eso o disminuir\u00e1 los esfuerzos para hacer que la empresa sea conocida?<\/p>\n

Las buenas ideas nacen a todo momento, pero no todas deben ser puestas en pr\u00e1ctica de inmediato. Antes de cualquier cosa, es necesario saber si la empresa tiene un inter\u00e9s real en la iniciativa y, adem\u00e1s, es necesario saber c\u00f3mo se beneficiar\u00e1 de esta.<\/p>\n

Utiliza un proceso de jerarqu\u00eda anal\u00edtica<\/h3>\n

El m\u00e9todo AHP (Analytic Hiearchy Process) es bastante utilizado en la gesti\u00f3n de proyectos por que sirve de apoyo para la toma de decisiones complejas. Hay que crear un cuadro comparativo para comprender los beneficios e impactos de cada proyecto, creando una matriz.<\/p>\n

Imagina cinco proyectos: A, B, C, D y E. La comparaci\u00f3n se hace de la siguiente manera:<\/p>\n\n\n\n
A por B
\nA por C
\nA x D
\nA por E<\/td>\n		B por C
\nB por D
\nB por E<\/td>\n		C por D
\nC x E<\/td>\n		D por E<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

En cada una de esas comparaciones, se determina cu\u00e1l es el proyecto m\u00e1s importante. Y as\u00ed, se llega a la conclusi\u00f3n de cu\u00e1les deben ser las prioridades y qu\u00e9 no es tan importante.<\/p>\n

Analiza tus inversiones<\/h3>\n

Otro m\u00e9todo bastante utilizado para priorizar proyectos es el an\u00e1lisis de inversiones, el cual ayuda a determinar cu\u00e1l es el potencial de retorno (ROI) de cada proyecto a largo plazo.<\/p>\n

Para hacer este tipo de an\u00e1lisis, es necesario tener conocimientos profundos en matem\u00e1ticas financieras, especialmente en el c\u00e1lculo de payback, TIR y VPL.<\/p>\n

Payback es el plazo medio de recuperaci\u00f3n de una inversi\u00f3n hecha en un proyecto. Digamos que la inversi\u00f3n es de R$ 10 mil en un plazo de 12 meses. Los ingresos anuales esperados derivados de este proyecto son de R$ 5 mil.<\/p>\n

PAYBACK = INVERSION\/INGRESOS ESPERADOS<\/p>\n

PAYBACK = 2 A\u00d1OS<\/p>\n

Eso significa que una empresa recuperar\u00e1 la inversi\u00f3n inicial en 2 a\u00f1os. Haciendo ese c\u00e1lculo para todos los proyectos del portafolio, es posible saber cu\u00e1l dar\u00e1 resultados en la menor cantidad de tiempo y con mayor rentabilidad.<\/p>\n

El c\u00e1lculo del VPL (Valor Presente L\u00edquido) tambi\u00e9n puede ayudar a la priorizaci\u00f3n de los proyectos. Digamos que te encuentras implementando un nuevo software de gesti\u00f3n en la empresa y que la expectativa es que genere un ingreso progresivo de R$ 500 por mes. As\u00ed tendr\u00e1s:<\/p>\n

Mes 1: R$ 500;<\/p>\n

Mes 2: R$ 1.000;<\/p>\n

Mes 3: R$ 1.500 y as\u00ed para el resto de los meses.<\/p>\n

Calcular el VPL significa trazar esos valores para el momento actual. Para quien no es experto en logaritmos, lo mejor es utilizar una calculadora financiera para realizar esta cuenta. SI el resultado es mayor que cero, el proyecto es viable y, si es menor que cero, es proyecto es inviable.<\/p>\n

Finalmente, puedes calcular el TIR (Taza Interna de Retorno), que consiste en calcular el valor de los intereses que anular\u00edan el VPL. De nuevo, la calculadora financiera es tu mejor opci\u00f3n.<\/p>\n

La l\u00f3gica es comparar la taza de remuneraci\u00f3n del mercado en caso de que se tome el dinero del proyecto y se haga una inversi\u00f3n financiera con el potencial de retorno que el proyecto tiene para la empresa.<\/p>\n

Si el proyecto paga el capital con un valor superior a la inversi\u00f3n financiera disponible en el mercado, es mejor ejecutarlo. Si el valor es menor, es mejor dejar el dinero rentabiliz\u00e1ndose en el banco.<\/p>\n

\u00bfUsas otras estrategias para dar prioridad a los proyectos en tu empresa?<\/p>","protected":false},"excerpt":{"rendered":"

El mundo empresarial funciona casi exclusivamente por proyectos. Abrir una sucursal, implantar un nuevo sistema, etc.<\/p>","protected":false},"author":22,"featured_media":17942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[580],"tags":[],"Idioma-posts":[1169,1167],"class_list":["post-17683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outros","idioma-posts-espanhol","idioma-posts-portugues"],"acf":[],"yoast_head":"\nImplementa\u00e7\u00e3o de um novo sistema de gest\u00e3o - Actio<\/title>\n<meta name=\"description\" content=\"O universo corporativo opera quase que totalmente por projetos. 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