{"id":17680,"date":"2017-08-16T14:31:00","date_gmt":"2017-08-16T14:31:00","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/compliance-e-gestao-estrategica\/"},"modified":"2026-02-24T14:33:37","modified_gmt":"2026-02-24T17:33:37","slug":"compliance-y-gestion-estrategica","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/compliance-e-gestao-estrategica\/","title":{"rendered":"Compliance y gesti\u00f3n estrat\u00e9gica"},"content":{"rendered":"

Es una pr\u00e1ctica com\u00fan en el mercado global. La estructuraci\u00f3n de programas de compliance ha ganado fuerza en el pa\u00eds en los \u00faltimos a\u00f1os. Cada vez hay una mayor necesidad de adoptar pr\u00e1cticas efectivas de control, que agreguen valor a los stakeholders y que sean comprendidas por las empresas, direccion\u00e1ndolas hacia el desarrollo de una cultura organizativa<\/a> pautada en preceptos \u00e9ticos.<\/p>\n\n\n\n

Adem\u00e1s de presentar normas, el compliance promueve cambios que contribuyen al fortalecimiento de la imagen de la empresa, aumentan el grado de confianza de los formularios, clientes e inversores, optimizan la eficiencia del trabajo y mejoran los niveles de gobierno corporativo.<\/p>\n\n\n\n

Sin embargo, m\u00e1s que establecer un programa, las empresas necesitan certificar su efectividad para alcanzar los beneficios deseados. En ese sentido, la gesti\u00f3n estrat\u00e9gica aparece como una aliada importante.<\/p>\n\n\n\n

\u00bfQu\u00e9 es el compliance?<\/h3>\n\n\n\n

Antes de seguir adelante, es necesario aclarar lo que es el compliance. El origen de la palabra viene del t\u00e9rmino \u201ccomply\u201d, del ingl\u00e9s, que quiere decir \u201cactuar conforme a las reglas\u201d. En un principio, ese era el papel del compliance, garantizar que una empresa estuviese en conformidad con sus obligaciones legales.<\/p>\n\n\n\n

Sin embargo, con el tiempo qued\u00f3 claro que no es posible adecuarse a las normas sin conocer y considerar todos los procesos internos y personales involucrados en la rutina de la organizaci\u00f3n. A partir de eso, el compliance se convirti\u00f3 en un proceso m\u00e1s amplio, eficaz y valioso.<\/p>\n\n\n\n

Establecer un c\u00f3digo de conducta que est\u00e9 de acuerdo con las leyes y con las pr\u00e1cticas, objetivos y valores de cada empresa contribuye para que su trabajo sea realizado con m\u00e1s transparencia, algo cada vez m\u00e1s valorado por la sociedad.<\/p>\n\n\n\n

\u00bfC\u00f3mo garantizar la efectividad del programa?<\/h3>\n\n\n\n

No basta con solo tener en un documento las normas seg\u00fan las cuales la empresa desea que operen sus empleados. Para que eso funcione, es necesario entender el compliance como una estrategia empresarial.<\/p>\n\n\n\n

Eso significa que la empresa necesita reunir esfuerzos para que ese c\u00f3digo de \u00e9tica y conducta sea desarrollado de forma seria, tomando en cuenta a todos los profesionales.<\/p>\n\n\n\n

Para el \u00e9xito del programa, la empresa necesita de profesionales capacitados y designados para analizar los prop\u00f3sitos y efectos de cada regla en la rutina organizacional. El compliance ser\u00e1 efectivo solo por medio de esa \u201cpersonalizaci\u00f3n\u201d en el proceso de transformaci\u00f3n y conquista de resultados.<\/p>\n\n\n\n

Vale mencionar tambi\u00e9n que la flexibilidad es necesaria para adecuarse a las tendencias y nuevas exigencias. En otras palabras, el programa necesita ser revisado y reevaluado peri\u00f3dicamente.<\/p>\n\n\n\n

\u00bfC\u00f3mo la gesti\u00f3n estrat\u00e9gica favorece al proceso?<\/h3>\n\n\n\n

Como se puede inferir, la implementaci\u00f3n de un programa eficaz de compliance no es un proceso simple ya que demanda tiempo y otros recursos. Por eso, es mejor que sea incluido en las estrategias organizacionales y, en ese sentido, el equipo de gesti\u00f3n es un aliado importante.<\/p>\n\n\n\n

Es a partir de la\u00a0gesti\u00f3n estrat\u00e9gica que las ideas para la implementaci\u00f3n de pr\u00e1cticas de compliance se vuelven viables y capaces de producir resultados para la empresa. Es necesario analizar la organizaci\u00f3n desde diversos puntos de vista, desarrollar una planificaci\u00f3n para direccionar el proyecto y garantizar que sea realizado y aplicado con \u00e9xito.<\/p>\n\n\n\n

Y es esa planificaci\u00f3n la que permite, por ejemplo, que los valores, objetivos y caracter\u00edsticas de una organizaci\u00f3n, adem\u00e1s de sus stakeholders, sean tomados en cuenta en el compliance.<\/p>\n\n\n\n

En otras palabras, son los conocimientos y procesos relativos a la gesti\u00f3n estrat\u00e9gica<\/a> los que garantizan el \u00e9xito de la adopci\u00f3n de las pr\u00e1cticas de compliance en una empresa.<\/p>\n\n\n\n

Eso incluye el hecho de que esa administraci\u00f3n sea algo continuo y que, por lo tanto, contribuya a la detecci\u00f3n de nuevos riesgos, eficiencia, efectos y necesidades de cambios en el programa utilizado por la organizaci\u00f3n.<\/p>\n\n\n\n

Por lo tanto, la gesti\u00f3n estrat\u00e9gica facilita el compliance, as\u00ed como el compliance ayuda a mantener la gesti\u00f3n estrat\u00e9gica al d\u00eda, en la medida en que la implementaci\u00f3n de mejores pr\u00e1cticas internas contribuye al aumento de la competitividad de la organizaci\u00f3n.<\/p>\n\n\n\n

\u00bfPudiste percibir lo beneficioso de aliar estas dos pr\u00e1cticas en tu empresa? \u00a1Deja tus comentarios!<\/p>\n\n\n\n

\"Software<\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Comprende c\u00f3mo alinear el cumplimiento con la gesti\u00f3n estrat\u00e9gica para reforzar la gobernanza, mitigar los riesgos y garantizar un \u00e9xito sostenible.<\/p>","protected":false},"author":10,"featured_media":17946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[],"Idioma-posts":[1167],"class_list":["post-17680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-e-performance","idioma-posts-portugues"],"acf":[],"yoast_head":"\nCompliance e gest\u00e3o estrat\u00e9gica - 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