{"id":17675,"date":"2017-07-05T09:30:00","date_gmt":"2017-07-05T09:30:00","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/comunicacao-efetiva-gestao-projetos\/"},"modified":"2026-02-24T15:08:05","modified_gmt":"2026-02-24T18:08:05","slug":"comunicacion-efectiva-y-gestion-de-proyectos","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/comunicacao-efetiva-gestao-projetos\/","title":{"rendered":"Comunicaci\u00f3n y gesti\u00f3n de proyectos combinadas"},"content":{"rendered":"<p>Las fallas de comunicaci\u00f3n est\u00e1n entre los errores m\u00e1s graves cometidos en la gesti\u00f3n de proyectos. Para cualquier gestor, garantizar qu\u00e9 la informaci\u00f3n sea transmitida de forma efectiva es crucial para el desarrollo del trabajo y para la conquista de resultados.<\/p>\n<p>Por lo general, los administradores de proyectos son buenos comunicadores, pero muchos no saben c\u00f3mo garantizar un intercambio de ideas asertivas con su equipo, clientes y otras personas interesadas.<\/p>\n<p>Por lo tanto, el reto de combinar comunicaci\u00f3n efectiva y gesti\u00f3n de proyectos es real, pero puede ser vencido, generando resultados cada vez m\u00e1s satisfactorios. \u00bfQuieres saber c\u00f3mo?<\/p>\n<h3>Adem\u00e1s de las palabras: la importancia de la comunicaci\u00f3n<\/h3>\n<p>Antes de continuar, es v\u00e1lido tener informaci\u00f3n que ayude a comprender el valor de la comunicaci\u00f3n efectiva en la gesti\u00f3n de proyectos:<\/p>\n<p>Los datos se\u00f1alan que el 75% de los ejecutivos creen desde el inicio que sus proyectos est\u00e1n destinados al fracaso. En contrapartida, 90% del tiempo de un administrador que concluy\u00f3 un proyecto con \u00e9xito se gast\u00f3 en actividades relativas a la comunicaci\u00f3n.<\/p>\n<h3>Comunicar no es s\u00f3lo compartir informaci\u00f3n<\/h3>\n<p>Y no basta, simplemente, intercambiar informaci\u00f3n o enviar datos a los interesados. LA comunicaci\u00f3n s\u00f3lo es efectiva cuando el receptor entiende lo que el emisor de aquel mensaje quiso decir.<\/p>\n<p>En otras palabras, una comunicaci\u00f3n s\u00f3lo es efectiva cuando no presenta fallas y, muchas veces, el gestor desconsidera esta posibilidad en el proceso. Apenas enviar un correo electr\u00f3nico o hacer disponible los datos en intranet, por ejemplo, no garantiza que el intercambio sea exitoso. Problemas de ese tipo est\u00e1n entre las causas m\u00e1s frecuentes para que falle un proyecto.<\/p>\n<h3>La comunicaci\u00f3n como relaci\u00f3n<\/h3>\n<p>Por esta raz\u00f3n, es necesario un esfuerzo para alinear la comunicaci\u00f3n con el equipo y con las dem\u00e1s personas involucradas en el proyecto.<\/p>\n<p>El administrador, necesita entender que la comunicaci\u00f3n efectiva se da cuando hay una relaci\u00f3n entre las partes. Es este esfuerzo que garantiza que los involucrados est\u00e9n \"en la misma p\u00e1gina\" y hablen \"el mismo idioma\", disminuyendo ruidos y fallas que entorpecen el <a href=\"https:\/\/actiosoftware.com\/es\/blog\/gestion-del-desempeno-lo-que-necesitas-saber\/\" target=\"_blank\" rel=\"noopener noreferrer\">buen desarrollo del trabajo.<\/a><\/p>\n<p>De esta forma, no importa qu\u00e9 lenguajes se utilice - formal o informal, escrito o verbal -, es papel del administrador desarrollar un ambiente en el que la comunicaci\u00f3n ocurra de forma clara, directa y objetiva.<\/p>\n<h3>El secreto est\u00e1 en la planificaci\u00f3n<\/h3>\n<p>Hacer que todo esto ocurra no siempre es f\u00e1cil. La comunicaci\u00f3n nos es natural y, por ello, pensar en planificar esta actividad puede parecer extra\u00f1o. Sin embargo, el \u00e9xito se basa en una comunicaci\u00f3n pautada por recursos que contribuyan a su efectividad.<\/p>\n<p>En este sentido, la planificaci\u00f3n y an\u00e1lisis de las comunicaciones necesita ser incluida en el proceso. Pensando en ello, preparamos algunos consejos:<\/p>\n<ul>\n<li>Define para qui\u00e9n, cu\u00e1ndo y c\u00f3mo<\/li>\n<\/ul>\n<p>No todo el mundo necesita recibir toda la informaci\u00f3n. Comunicar todo a todas las personas involucradas en el proyecto puede ser innecesario, improductivo y poco efectivo. El gestor necesita saber a qui\u00e9n est\u00e1 destinada cada informaci\u00f3n, cu\u00e1ndo debe ser abastecida y qu\u00e9 canal de comunicaci\u00f3n utilizar en cada caso.<\/p>\n<p>El uso de\u00a0&nbsp;<a href=\"https:\/\/actiosoftware.com\/es\/blog\/10-preguntas-su-software-de-gestion\/\" target=\"_blank\" rel=\"noopener noreferrer\">softwares de gesti\u00f3n de proyectos<\/a> es la mejor forma de diseminar la informaci\u00f3n con la velocidad y calidad necesarias, segment\u00e1ndolas de acuerdo con los intereses.<\/p>\n<ul>\n<li>Evita el exceso de informaci\u00f3n<\/li>\n<\/ul>\n<p>Calidad es mejor que cantidad. El exceso de datos puede volver cualquier material o conversaci\u00f3n exhaustiva y confusa. Eso contribuye a las fallas en el proceso de recepci\u00f3n del mensaje.<\/p>\n<ul>\n<li>Elige  los canales de comunicaci\u00f3n adecuados<\/li>\n<\/ul>\n<p>A veces, la comunicaci\u00f3n digital - sea por correo electr\u00f3nico u otras plataformas - parece la m\u00e1s pr\u00e1ctica e interesante. No siempre, sin embargo, es la m\u00e1s efectiva. Hay casos en que la comunicaci\u00f3n verbal es m\u00e1s adecuada para garantizar, por ejemplo, que la informaci\u00f3n sea debidamente comprendida por su destinatario.<\/p>\n<ul>\n<li>Eval\u00faa la necesidad de uso del lenguaje t\u00e9cnico<\/li>\n<\/ul>\n<p>Elegir el lenguaje correcto para cada material y ocasi\u00f3n tambi\u00e9n hace la diferencia. A veces, simplificar el mensaje es la clave para una comunicaci\u00f3n m\u00e1s efectiva.<\/p>\n<p>Uno de los factores de \u00e9xito de un buen proceso de comunicaci\u00f3n en proyectos es la retroalimentaci\u00f3n. <a href=\"https:\/\/actiosoftware.com\/es\/blog\/como-dar-feedbacks-constructivos\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00bfQu\u00e9 tal si descubres c\u00f3mo utilizarlo?<\/a><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-18150 size-full\" src=\"https:\/\/actiosoftware.comwp-content\/uploads\/2018\/10\/GP-PT-800x200.png\" alt=\"\" width=\"800\" height=\"200\" srcset=\"\" sizes=\"(max-width: 800px) 100vw, 800px\" data-srcset=\"\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Las fallas de comunicaci\u00f3n se encuentran entre los errores m\u00e1s graves que se cometen en la gesti\u00f3n de proyectos. Haga clic aqu\u00ed y vea c\u00f3mo evitar<\/p>","protected":false},"author":10,"featured_media":17959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[],"Idioma-posts":[1169,1167],"class_list":["post-17675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-e-performance","idioma-posts-espanhol","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como combinar a comunica\u00e7\u00e3o efetiva e gest\u00e3o de projetos? - Actio<\/title>\n<meta name=\"description\" content=\"Falhas de comunica\u00e7\u00e3o est\u00e3o entre os erros mais graves cometidos na gest\u00e3o de projetos. 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