{"id":17671,"date":"2017-06-07T15:30:00","date_gmt":"2017-06-07T15:30:00","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/como-estimular-a-cultura-de-inovacao-na-sua-empresa\/"},"modified":"2026-02-24T15:00:03","modified_gmt":"2026-02-24T18:00:03","slug":"como-estimular-la-cultura-de-innovacion","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/como-estimular-a-cultura-de-inovacao-na-sua-empresa\/","title":{"rendered":"\u00bfC\u00f3mo estimular la cultura de innovaci\u00f3n de tu empresa?"},"content":{"rendered":"

Brasil ocupa la posici\u00f3n 69 en el ranking de innovaci\u00f3n mundial, seg\u00fan el estudio de la WIPO<\/a> Organizaci\u00f3n de Propiedad Intelectual Mundial WIPO. Este \u00edndice calculado a\u00f1o tras a\u00f1o, toma en consideraci\u00f3n una serie de requisitos, pero, principalmente, los desaf\u00edos enfrentados por las empresas en implementar una cultura flexible y apta para cambiar conforme a la din\u00e1mica del mercado.<\/p>\n\n\n\n

Analizando el escenario corporativo de la actualidad, tenemos una verdadera avalancha de soluciones tecnol\u00f3gicas adentr\u00e1ndose en las empresas, los negocios y en las relaciones comerciales: softwares de gesti\u00f3n y de inteligencia empresarial, internet de las cosas, dispositivos m\u00f3viles, computaci\u00f3n en la nube, automatizaci\u00f3n de atenci\u00f3n con chatbots y entre otras.<\/p>\n\n\n\n

Es por eso, que hemos hablado tanto acerca de la transformaci\u00f3n digital, un movimiento que no representa solo el uso intensivo de tecnolog\u00edas en el ambiente organizacional, sino que representa un cambio completo en la forma de hacer negocios, especialmente a la hora de gerenciar proyectos.<\/p>\n\n\n\n

\u00bfPor qu\u00e9 hacer innovaciones en una empresa?<\/h3>\n\n\n\n

Innovar no es crear, es m\u00e1s bien dar una aplicabilidad diferente a algo ya existente. Por ejemplo, hace diez a\u00f1os, los celulares eran capaces de realizar llamadas y enviar\/recibir mensajes. La innovaci\u00f3n fue en t\u00e9rminos de otros servicios y aplicaciones agregadas, como lo es el acceso al internet.<\/p>\n\n\n\n

Quien no innova se encuentra perdiendo el tiempo, as\u00ed como la industria de las m\u00e1quinas de escribir y tantas otras, que no vieron la oportunidad de innovar y hacer las cosas de forma diferente y terminaron desapareciendo.<\/p>\n\n\n\n

La gesti\u00f3n de proyectos no es diferente. Cada iniciativa es un buen pretexto para que tu y tu equipo hagan algo completamente nuevo. En lugar de usar ladrillos y cemento en una construcci\u00f3n, \u00bfpor qu\u00e9 no utilizar materiales reciclables? Los resultados pueden tener un impacto significativo, tanto para el cliente, como para los usuarios finales.<\/p>\n\n\n\n

La innovaci\u00f3n es: servir a la humanidad de una forma cada vez m\u00e1s apegada a las necesidades de la sociedad.<\/p>\n\n\n\n

Y, \u00bfComo crear una cultura de innovaci\u00f3n?<\/h3>\n\n\n\n

Podr\u00edamos pasar d\u00edas hablando sobre c\u00f3mo crear una cultura de innovaci\u00f3n en tu empresa. Pero en vez de eso, subrayaremos las actitudes y comportamientos que consideramos m\u00e1s importantes en este giro estrat\u00e9gico:<\/p>\n\n\n\n

Estructura tus ideas en forma de proyectos<\/h3>\n\n\n\n

Siempre que piensas en una forma nueva de hacer algo en tu empresa o en alguna idea totalmente innovadora, es importante que organice esas ideas en proyectos, donde debes tener un personal responsable en convertir esas ideas en realidad, adem\u00e1s, debes tener diversos colaboradores con responsabilidades complementarias. El proyecto establece un plan de acci\u00f3n y plazos para cumplir cada paso.\n\nSin esa organizaci\u00f3n, las ideas mueren y no se concretizan en la empresa, dificultando la cultura de innovaci\u00f3n.<\/p>\n\n\n\n

Da libertad a tu equipo<\/h3>\n\n\n\n

Si, para innovar es necesario pensar, criticar, intentar y fallar. Si un miembro de tu equipo tiene una idea algo \u201cfuera de lo ordinario\u201d, d\u00e9jalo intentar aplicarla. \u00bfQui\u00e9n sabe si tu empresa se convierte en pionera en una nueva estrategia, f\u00f3rmula o aplicaci\u00f3n para un producto o servicio?<\/p>\n\n\n\n

Obt\u00e9n ayuda<\/h3>\n\n\n\n

Dentro de un proyecto, debemos estar alineados con lo que el cliente quiere y necesita, especialmente el patrocinador del proyecto, quien es el principal interesado. En este sentido, obten apoyo de este para que ustedes tengan la libertad necesaria para innovar.<\/p>\n\n\n\n

Ve tambi\u00e9n: 5 errores que no debes cometer en la gesti\u00f3n de proyecto<\/a><\/p>\n\n\n\n

Trabaja en equipo<\/h3>\n\n\n\n

Es claro que cada miembro de tu equipo tiene responsabilidades, pero es importante que todos consigan crear ideas y experiencias con la finalidad de encontrar mejores formas de aplicar el conocimiento creado en conjunto.<\/p>\n\n\n\n

Sesiones de lluvia de ideas, grupos focales y mapas mentales son algunas de las herramientas que pueden usarse para que tu equipo trabaje de forma integrada. A lo largo del desarrollo del proyecto, considera usar un cuadro de Kaban para mantener a todos unidos con las actividades de los dem\u00e1s.<\/p>\n\n\n\n

Acompa\u00f1a la ejecuci\u00f3n de las ideas<\/h3>\n\n\n\n

Una buena forma de mantener todo el conocimiento generado con los procesos de innovaci\u00f3n e intercambio de experiencias es tener un software de gesti\u00f3n que facilite los procesos de innovaci\u00f3n dentro de la empresa.<\/p>\n\n\n\n

Las ideas aplicadas y no aplicadas, proyectos em marcha, priorizaci\u00f3n de prototipos y pruebas, participaci\u00f3n de cada persona en la creaci\u00f3n de nuevas soluciones y otras informaciones pueden ser almacenadas por un sistema inteligente<\/a> que ser\u00e1 tu centro de innovaci\u00f3n empresarial.<\/p>\n\n\n\n

La cultura de innovaci\u00f3n no se forma sola, debes estimularla cada d\u00eda. \u00a1No pierdas tiempo, dedica tu tiempo para producir, crear e innovar!<\/p>\n\n\n\n

\"Software<\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Descubre c\u00f3mo estimular una cultura de la innovaci\u00f3n en tu empresa, fomentando la creatividad, la colaboraci\u00f3n y el desarrollo de nuevas ideas.<\/p>","protected":false},"author":22,"featured_media":17967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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