{"id":17666,"date":"2017-05-05T10:26:00","date_gmt":"2017-05-05T10:26:00","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/gestao-de-projetos-viabiliza-gestao-estrategica\/"},"modified":"2026-04-16T15:28:43","modified_gmt":"2026-04-16T18:28:43","slug":"como-la-gestion-de-proyectos-viabiliza-la-gestion-estrategica","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/gestao-de-projetos-viabiliza-gestao-estrategica\/","title":{"rendered":"\u00bfC\u00f3mo la gesti\u00f3n de proyectos permite la gesti\u00f3n estrat\u00e9gica?"},"content":{"rendered":"

Las organizaciones muchas veces necesitan de transformaciones significativas para ejecutar su planeaci\u00f3n estrat\u00e9gica o para lograr diferenciarse en el mercado. Esas transformaciones pueden ser desde peque\u00f1os cambios sectoriales, hasta ampliaciones de \u00e1mbito superior, como la creaci\u00f3n de nuevas unidades de departamento o fabriles. Para realizar tales cambios, es necesario crear proyectos e invertir en una buena gesti\u00f3n para que los objetivos globales sean alcanzados y no se pierda energ\u00eda en acciones de bajo impacto o en retrabajos.<\/p>\n

De acuerdo con Guilherme Barbassa, director de\u00a0 Actio<\/a>En general, el modelo de gesti\u00f3n empresarial tendr\u00e1 dos pilares o fundamentos principales: la gesti\u00f3n de los procesos operativos, es decir, el d\u00eda a d\u00eda de la empresa; y la gesti\u00f3n de los proyectos, responsables en gran medida de generar cambios estructurales.
\nBarbassa dice que todos los proyectos asociados a una organizaci\u00f3n, son, en general, importantes y deben agregar valores, lo que no sucede con los proyectos que no tienen raz\u00f3n de existir. \u201cDe lo m\u00e1s simple hasta lo m\u00e1s complejo, su importancia debe ser adecuadamente evidenciada para evitar crear proyectos sin un valor significativo para el momento en el que se encuentra la organizaci\u00f3n, principalmente los proyectos resaltados como estrat\u00e9gicos,\u201d resalta.<\/p>\n

El director de\u00a0Actio<\/a> explica que, cuando se trata de gesti\u00f3n estrat\u00e9gica, estamos hablando de grandes cambios organizativos para ocupar una determinada posici\u00f3n en el mercado o reforzar la posici\u00f3n actual. Una buena gesti\u00f3n es lo que garantizar\u00e1 una gesti\u00f3n eficaz de los proyectos, que a su vez impulsar\u00e1 el cambio y sostendr\u00e1 la gesti\u00f3n estrat\u00e9gica de la empresa.<\/p>\n

Lo cierto es que llevar un proyecto estrat\u00e9gico y complejo al \u00e9xito es mucho m\u00e1s que afirmar simplemente que la organizaci\u00f3n defiende la metodolog\u00eda \"A\" o \"B\", o que tiene una oficina de proyectos \"azul\", \"roja\" o \"amarilla\", frases que muchas organizaciones se \"enorgullecen\" de decir. Gestionar un gran proyecto exige que la organizaci\u00f3n est\u00e9 preparada para monitorear frecuentemente los indicadores,<\/strong> mitigar riesgos, y trabajar en las desviaciones para retornar al camino planeado.<\/p>\n

\u201cMuchas organizaciones actualmente todav\u00eda se enga\u00f1an creyendo que el \u00e9xito de un proyecto es entregar un conjunto de actividades para una persona, sin preocuparse si hay una planificaci\u00f3n adecuada y un plan de monitoreo y control compatible con la complejidad del proyecto en cuesti\u00f3n, de manera que puedan ser identificados los riesgos y se puedan encontrar soluciones,\u201d comenta Barbassa.<\/p>\n

Seg\u00fan el director, gestionar un proyecto es una ecuaci\u00f3n compuesta por algunas variables importantes, tales como tener una planificaci\u00f3n adecuada o la participaci\u00f3n de las personas comprometidas con el \u201cresultado positivo\u201d (patrocinador, gerente del proyecto y equipos asociados), adem\u00e1s de\u00a0herramientas<\/a> que faciliten el monitoreo o control de la comunicaci\u00f3n de los indicadores de desempe\u00f1o. Entre estos tres componentes claves citados, podemos decir que los dos primeros son fuertemente influenciados por la cultura de la organizaci\u00f3n patrocinadora del proyecto y el por el talento y comportamiento de las personas involucradas.<\/p>\n

Gesti\u00f3n de proyectos con soporte de TI<\/h3>\n

El software de\u00a0\u00a0Gesti\u00f3n Estrategica<\/a> desarrollado por Actio ayuda en la administraci\u00f3n operacional, utilizando metodolog\u00edas comunes de administraci\u00f3n de proyectos, definiciones de caminos cr\u00edticos,<\/strong> gestiones presupuestarias y de responsabilidades, adem\u00e1s de todo el sistema de control para la ejecuci\u00f3n de las actividades.<\/p>\n

Barbassa llama atenci\u00f3n al hecho de que el software permite escalonar alertas sobre las actividades,<\/a>diciendo qui\u00e9n es responsable de cada acci\u00f3n<\/a>, ver c\u00f3mo est\u00e1 el desarrollo del proyecto y adem\u00e1s, evaluar la gesti\u00f3n operativa de los mismos, adem\u00e1s de poder visualizar la relaci\u00f3n entre los proyectos, su priorizaci\u00f3n y generar autom\u00e1ticamente indicadores de eficiencia y eficacia de proyectos, como la curva S, por ejemplo.<\/p>\n

El software permite tambi\u00e9n el control de la comunicaci\u00f3n de las metas por varios puntos de vista, desde el cronograma m\u00e1s tradicional, pasando por alcance del producto final, hasta los costos asociados y los riesgos. \u201cEl gestor logra crear y monitorear no solo uno, sino varios indicadores de desempe\u00f1o para monitorear y controlar el proyecto,\u201d comenta.<\/p>\n

El Software de las grandes empresas e instituciones<\/h3>\n

El software mencionado anteriormente es un sistema utilizado en el Ministerio de Minas y Energ\u00eda<\/strong> y en la Coordinaci\u00f3n Log\u00edstica de la Presidencia de la Rep\u00fablica.<\/strong> El sistema tambi\u00e9n fue utilizado en la extinta Secretar\u00eda de Asuntos Estrat\u00e9gicos de la Presidencia.<\/p>\n

Guilherme Barbassa, comenta que el\u00a0\u00a0Tune by Actio.<\/a> controla todos los proyectos estrat\u00e9gicos del Ministerio de Minas y Energ\u00eda. \u201cToda la metodolog\u00eda para administrar los proyectos est\u00e1 en la herramienta, as\u00ed como todo el control de costos de los proyectos, presupuestos e indicadores,\u201d dice.<\/p>\n

Muchas otras empresas renombradas del mercado, de diferentes sectores como salud, educaci\u00f3n, comercio e industria alimenticia tambi\u00e9n utilizan el Software de Gesti\u00f3n Estrat\u00e9gica para administrar sus proyectos. Vea nuestra lista de clientes.<\/p>\n

\u00bfQuieres conocer mejor el software del que estamos hablando? Entonces haz clic aqu\u00ed.<\/a><\/p>\n

\"Software<\/p>","protected":false},"excerpt":{"rendered":"

\u00bfC\u00f3mo puede ayudar la gesti\u00f3n de proyectos en la ejecuci\u00f3n de la gesti\u00f3n estrat\u00e9gica o la planificaci\u00f3n estrat\u00e9gica?<\/p>","protected":false},"author":10,"featured_media":17978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[],"Idioma-posts":[1169,1167],"class_list":["post-17666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-e-performance","idioma-posts-espanhol","idioma-posts-portugues"],"acf":[],"yoast_head":"\nComo a gest\u00e3o de projetos viabiliza a gest\u00e3o estrat\u00e9gica? - Actio<\/title>\n<meta name=\"description\" content=\"Como a gest\u00e3o de projetos pode ajudar na execu\u00e7\u00e3o da gest\u00e3o estrat\u00e9gica ou planejamento estrat\u00e9gico?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actiosoftware.com\/es\/blog\/como-la-gestion-de-proyectos-viabiliza-la-gestion-estrategica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como a gest\u00e3o de projetos viabiliza a gest\u00e3o estrat\u00e9gica?\" \/>\n<meta property=\"og:description\" content=\"Como a gest\u00e3o de projetos pode ajudar na execu\u00e7\u00e3o da gest\u00e3o estrat\u00e9gica ou planejamento estrat\u00e9gico?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actiosoftware.com\/es\/blog\/como-la-gestion-de-proyectos-viabiliza-la-gestion-estrategica\/\" \/>\n<meta property=\"og:site_name\" content=\"Actio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/actiobrasil\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-05T10:26:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-16T18:28:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2017\/05\/67.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guilherme Barbassa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guilherme Barbassa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/gestao-de-projetos-viabiliza-gestao-estrategica\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/gestao-de-projetos-viabiliza-gestao-estrategica\\\/\"},\"author\":{\"name\":\"Guilherme Barbassa\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/person\\\/cf23461d8ee5c5a8df7a56866d4ecf65\"},\"headline\":\"Como a gest\u00e3o de projetos viabiliza a gest\u00e3o estrat\u00e9gica?\",\"datePublished\":\"2017-05-05T10:26:00+00:00\",\"dateModified\":\"2026-04-16T18:28:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/gestao-de-projetos-viabiliza-gestao-estrategica\\\/\"},\"wordCount\":858,\"publisher\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/gestao-de-projetos-viabiliza-gestao-estrategica\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actiosoftware.com\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/67.jpg\",\"articleSection\":[\"Estrat\u00e9gia e Performance\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/gestao-de-projetos-viabiliza-gestao-estrategica\\\/\",\"url\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/gestao-de-projetos-viabiliza-gestao-estrategica\\\/\",\"name\":\"Como a gest\u00e3o de projetos viabiliza a gest\u00e3o estrat\u00e9gica? 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