{"id":17637,"date":"2016-07-06T13:20:00","date_gmt":"2016-07-06T13:20:00","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/bi-business-intelligence\/"},"modified":"2026-02-24T15:08:10","modified_gmt":"2026-02-24T18:08:10","slug":"bi-business-intelligence-que-es-y-para-que-sirve","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/bi-business-intelligence\/","title":{"rendered":"BI - Business Intelligence, \u00bfqu\u00e9 es y para qu\u00e9 sirve?"},"content":{"rendered":"

\u00bfNo tienes tiempo para leer este art\u00edculo? \u00a1Haz clic en el reproductor de arriba y escucha el contenido!<\/p>\n\n\n\n

El gran volumen de datos generados diariamente por miles de personas y empresas demuestra cu\u00e1nto ha aumentado en los \u00faltimos a\u00f1os la complejidad del mercado, afectando la toma de decisiones en el ambiente corporativo. Es como si una avalancha de nueva informaci\u00f3n cayese sobre gerentes, directores y presidentes a cada instante, haciendo la gesti\u00f3n empresarial cada vez m\u00e1s dif\u00edcil. Sin embargo, de la misma forma en que la complejidad del mercado evoluciona, las\u00a0tecnolog\u00edas de la informaci\u00f3n tambi\u00e9n avanzan, a fin de proporcionar metodolog\u00edas y herramientas para que el an\u00e1lisis de estos datos sea hecho de manera \u00e1gil y efectiva. Entre las soluciones de mayor importancia est\u00e1 BI o Business Intelligence.<\/p>\n\n\n\n

Business Intelligence, \u00bfde qu\u00e9 estamos hablando?<\/h2>\n\n\n\n

Si paramos a pensar por un instante, llegamos a la conclusi\u00f3n de que nuestra inteligencia se forma por una serie de datos e informaci\u00f3n que cuando son procesados por el cerebro, se transforman en conocimiento aplicable, algo coherente y que tiene significado. Business Intelligence no es diferente. Es un conjunto de soluciones, m\u00e9todos, pol\u00edticas y procesos que est\u00e1n dirigidos para el an\u00e1lisis y entendimiento de la cantidad enorme de datos producidos anualmente por las personas, empresas, entidades, \u00f3rganos gubernamentales y sociedad como un todo.\nEs como si tuvieras un cerebro altamente poderoso procesando una cantidad gigantesca de informaci\u00f3n para tu empresa, pero con una ventaja: extrayendo conocimientos que ning\u00fan cerebro humano ser\u00eda capaz de extraer sin la ayuda de la tecnolog\u00eda.<\/p>\n\n\n\n

Por qu\u00e9 invertir en BI<\/h2>\n\n\n\n

Cuando procesamos informaci\u00f3n en nuestro cerebro, creamos inteligencia. Descubrimos patrones, identificamos tendencias, revelamos comportamientos y aprendemos con eso. Una empresa que invierte en Business Intelligence est\u00e1 invirtiendo en el desarrollo de conocimiento, en aprendizaje organizacional que lleve a mejores niveles de competitividad.<\/p>\n\n\n\n

Con el an\u00e1lisis de datos hecho por un sistema de BI la empresa es capaz de evaluar su propio desempe\u00f1o, desarrollar una visi\u00f3n estrat\u00e9gica a largo plazo y tomar mejores decisiones para el negocio.<\/p>\n\n\n\n

Imagina que tienes la propuesta de una nueva inversi\u00f3n en asociaci\u00f3n con otra empresa y que necesites evaluar la viabilidad del proyecto con agilidad, a fin de dar una respuesta al potencial socio. Son varios factores que impactan en esta decisi\u00f3n: tu situaci\u00f3n financiera, tu capacidad de invertir, el momento actual de la econom\u00eda, el desempe\u00f1o de los competidores, la aceptaci\u00f3n del p\u00fablico, entre otros.<\/p>\n\n\n\n

Lee tambi\u00e9n: La inteligencia empresarial no basta, hay que actuar<\/a><\/p>\n\n\n\n

Todos estos factores pueden ser comprendidos mejor si tienes una herramienta de Business Intelligence colectando, analizando y catalogando informaciones para que t\u00fa tengas una visi\u00f3n amplia de todos los escenarios posibles. M\u00e1s que la herramienta, tambi\u00e9n necesitar\u00e1s de profesionales que sepan leer e interpretar los datos dentro de determinados contextos, mejorando tu capacidad de decisi\u00f3n.\n\nLos procesos dirigidos para la inteligencia de negocios tambi\u00e9n facilitar\u00e1n el intercambio de informaci\u00f3n con las personas involucradas y agilizar\u00e1 el proceso de toma de decisiones para tu empresa.<\/p>\n\n\n\n

La tecnolog\u00eda a tu favor<\/h2>\n\n\n\n

Pensar en inteligencia de negocios es pensar en agilidad de respuestas a un ambiente extremadamente vol\u00e1til, que exige preparaci\u00f3n para que tu empresa se mantenga a la cabeza. Por eso, es indispensable que crees el contexto para que la Business Intelligence integre verdaderamente la cultura de tu empresa.<\/p>\n\n\n\n

Esta preparaci\u00f3n debe comenzar con un sistema de gesti\u00f3n excelente, que posibilite la integraci\u00f3n de toda la informaci\u00f3n gerencial en un solo lugar, capaz de almacenar, procesar y analizar la informaci\u00f3n estrat\u00e9gica de tu empresa. Despu\u00e9s, puedes integrar nuevas soluciones para ampliar tu capacidad de an\u00e1lisis, diversificar las fuentes de datos y descubrir todo aquello que tu empresa necesita para tener \u00e9xito.<\/p>\n\n\n\n

\u00bfTu empresa ya invierte en Inteligencia de negocios? \u00bfC\u00f3mo? \u00a1Comparte con nosotros!<\/p>\n\n\n\n

\"Software<\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Descubre qu\u00e9 es la Inteligencia de Negocio (BI) y c\u00f3mo transforma los datos en informaci\u00f3n estrat\u00e9gica para una toma de decisiones m\u00e1s asertiva.<\/p>","protected":false},"author":10,"featured_media":18031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[],"Idioma-posts":[1169,1167],"class_list":["post-17637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-e-performance","idioma-posts-espanhol","idioma-posts-portugues"],"acf":[],"yoast_head":"\nBI - Business Intelligence. 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O que \u00e9 e para que serve?\" \/>\n<meta property=\"og:description\" content=\"Descubra o que \u00e9 Business Intelligence (BI) e como ele transforma dados em insights estrat\u00e9gicos para tomada de decis\u00f5es mais assertivas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actiosoftware.com\/es\/blog\/bi-business-intelligence-que-es-y-para-que-sirve\/\" \/>\n<meta property=\"og:site_name\" content=\"Actio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/actiobrasil\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-06T13:20:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T18:08:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2016\/07\/92.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guilherme Barbassa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guilherme Barbassa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/bi-business-intelligence\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/blog\\\/bi-business-intelligence\\\/\"},\"author\":{\"name\":\"Guilherme Barbassa\",\"@id\":\"https:\\\/\\\/actiosoftware.com\\\/#\\\/schema\\\/person\\\/cf23461d8ee5c5a8df7a56866d4ecf65\"},\"headline\":\"BI – Business Intelligence. 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