{"id":17635,"date":"2016-06-17T13:20:58","date_gmt":"2016-06-17T13:20:58","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/cpm-corporate-performance-management\/"},"modified":"2026-02-24T15:08:10","modified_gmt":"2026-02-24T18:08:10","slug":"cpm-corporate-performance-management-es","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/cpm-corporate-performance-management\/","title":{"rendered":"CPM: \u00bfQu\u00e9 es y para qu\u00e9 sirve?"},"content":{"rendered":"

Optimizar el desempe\u00f1o y desarrollar mejores pr\u00e1cticas de gesti\u00f3n ha sido un desaf\u00edo grande para las empresas. M\u00e1s que procesos estandarizados y centralizados en sistemas de gesti\u00f3n, la empresa necesita aprender a utilizar los datos recolectados en favor de su negocio, transformando informaci\u00f3n en inteligencia corporativa.<\/p>\n

Ese nivel de eficiencia y eficacia puede obtenerse a trav\u00e9s de la CPM \u2013 Corporate Performance Management, o en espa\u00f1ol, Gesti\u00f3n del Desempe\u00f1o Corporativo.<\/p>\n

Qu\u00e9 es CPM<\/h3>\n

Se trata de un conjunto de mejores pr\u00e1cticas que pretende mejorar el desempe\u00f1o de la empresa por medio de la recolecci\u00f3n, an\u00e1lisis y monitoreo de indicadores de rendimiento, que cuando est\u00e1n alineados a los objetivos estrat\u00e9gicos, permiten una visi\u00f3n integrada sobre el emprendimiento.
\nHace parte del \u00e1rea de la inteligencia de negocios y est\u00e1 enfocada en optimizar la gesti\u00f3n de la empresa, evaluando datos como ingresos, facturaci\u00f3n, gastos, costos y retorno sobre la inversi\u00f3n, entre otros. Para su total efectividad, debe estar integrada a otras herramientas de gesti\u00f3n estrat\u00e9gica, CRM, ERP, Big Data y gesti\u00f3n de proyectos.<\/p>\n

Para qu\u00e9 sirve la CPM<\/h3>\n

Ese conjunto de mejores pr\u00e1cticas tiene como objetivo primordial ofrecer una visi\u00f3n sist\u00e9mica e integrada del emprendimiento para que los gestores extraigan conocimientos relevantes que lleven a mejores decisiones para el negocio, trayendo beneficios como:<\/p>\n

# Alineamiento estrat\u00e9gico<\/strong>
\nLa profundidad del an\u00e1lisis de datos que trae la CPM permite a la empresa tener una perspectiva m\u00e1s real acerca de sus objetivos y metas estrat\u00e9gicos, pudiendo transmitir a todos los empleados directrices coherentes y de f\u00e1cil comprensi\u00f3n. Conscientes de sus deberes y responsabilidades, los empleados trabajan alineadamente a estos objetivos, contribuyendo fuertemente para que la empresa alcance el nivel de eficiencia y eficacia que ans\u00eda.<\/p>\n

# Planeamiento presupuestario preciso<\/strong>
\nComo provee datos e informaciones de orden financiero, la CPM contribuye a un planeamiento presupuestario mejor, elevando la efectividad de la empresa de maximizar resultados y reducir costos. Adem\u00e1s, el seguimiento sistem\u00e1tico que t\u00fa pasas a realizar despu\u00e9s de implementadas esas mejores pr\u00e1cticas, permite que planees el futuro de tu emprendimiento con m\u00e1s seguridad, basado en datos concretos sobre la salud financiera de tu negocio.<\/p>\n

# Reducci\u00f3n de riesgos del negocio<\/strong>
\nRiesgos financieros son los que tienen mayor impacto para el negocio, pudiendo llegar a inviabilizar la continuidad de la empresa. En este sentido, la CPM auxilia en la identificaci\u00f3n de riesgos en potencial y en la eliminaci\u00f3n de estos, resguardando el patrimonio de la empresa con base en el an\u00e1lisis de datos. Por medio del historial financiero, por ejemplo, t\u00fa puedes saber si es posible realizar una inversi\u00f3n nueva, cu\u00e1l es el grado de retorno de esta inversi\u00f3n para el negocio y adem\u00e1s la viabilidad del emprendimiento.<\/p>\n

# Evaluaci\u00f3n de desempe\u00f1o<\/strong>
\nLa CPM tambi\u00e9n es capaz de reflejar el desempe\u00f1o organizacional de manera que t\u00fa puedas encontrar diferencias de competencia y reaccionar por medio de entrenamientos, adquisici\u00f3n de tecnolog\u00edas, ajustes de procesos, entre otras acciones correctivas. Esto porque la CPM traduce la informaci\u00f3n recolectada en indicadores de desempe\u00f1o medibles y de f\u00e1cil entendimiento, lo que crea una cultura de mejora continua en tu empresa.<\/p>\n

# Visi\u00f3n compartida<\/strong>
\nEstando integrada a otras herramientas de gesti\u00f3n como un software d Gesti\u00f3n Estrategica<\/a>, CRM, ERP, Data Warehouse, etc., la CPM produce una visi\u00f3n compartida sobre el negocio, porque trae un conjunto m\u00e1s de informaciones relevantes para tu emprendimiento, distribuyendo esta informaci\u00f3n entre todos los involucrados.<\/p>\n

Los flujos comunicacionales se vuelven m\u00e1s claros y transparentes, los empleados son comunicados en tiempo real y tienen acceso a informaciones importantes para la ejecuci\u00f3n de sus tareas, lo que aumenta el nivel de productividad y compromiso.<\/p>\n

La CPM puede ser integrada a diversas herramientas de gesti\u00f3n estrat\u00e9gica, como BSC, GPD y VBM. Si t\u00fa ya utilizas una de estas herramientas, \u00a1qu\u00e9date tranquilo en agregar la CPM y conquistar resultados a\u00fan mejores!<\/p>\n

\"Software<\/p>","protected":false},"excerpt":{"rendered":"

Descubre qu\u00e9 es el CPM (Corporate Performance Management), c\u00f3mo funciona y c\u00f3mo puede ayudar a mejorar el rendimiento y la estrategia de tu empresa.<\/p>","protected":false},"author":10,"featured_media":18036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[],"Idioma-posts":[1169,1167],"class_list":["post-17635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-e-performance","idioma-posts-espanhol","idioma-posts-portugues"],"acf":[],"yoast_head":"\nCPM: O que \u00e9 e para que serve? 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