{"id":17622,"date":"2016-03-29T16:56:00","date_gmt":"2016-03-29T16:56:00","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/inteligencia-empresarial-nao-basta\/"},"modified":"2026-04-16T14:55:24","modified_gmt":"2026-04-16T17:55:24","slug":"inteligencia-empresarial-no-es-suficente","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/inteligencia-empresarial-nao-basta\/","title":{"rendered":"Business Intelligence (BI) no es suficiente. Tambi\u00e9n es necesario actuar."},"content":{"rendered":"

*Este art\u00edculo fue desarrollado para el cuaderno especial de Business Intelligence del peri\u00f3dico El Mercurio - Chile, publicado el 28\/3\/2016.<\/em><\/p>\n\n\n\n

Imaginemos la siguiente situaci\u00f3n: un director de una empresa mediana necesita decidir si invierte o no en el lanzamiento de una nueva l\u00ednea de productos en el mercado. \u00c9l sabe bien que esta decisi\u00f3n afectar\u00e1 el futuro de su empresa. Afortunadamente, la organizaci\u00f3n invirti\u00f3 recientemente en una herramienta de Business Intelligence (BI) de \u00faltima generaci\u00f3n que despu\u00e9s de algunos meses de proyectos y dedicaci\u00f3n de una parte de su equipo, ha entrado en operaci\u00f3n recientemente.<\/p>\n\n\n\n

Las herramientas de BI son capaces de extraer informaci\u00f3n de bases de datos grandes de la empresa y compilar la informaci\u00f3n que es \u00fatil para la toma de decisiones, adem\u00e1s de analizar los elementos desde diferentes \u00e1ngulos. Usando una herramienta de BI, el director fue capaz de identificar que el mercado consumidor de productos similares es lo que generaba mejores m\u00e1rgenes para la empresa y que los productos ofrecidos estaban disminuyendo sistem\u00e1ticamente las ventas en los \u00faltimos a\u00f1os. Con base en estos datos fue f\u00e1cil decidir la inversi\u00f3n en la nueva l\u00ednea de productos.<\/p>\n\n\n\n

No hay duda de que la toma de decisiones asertiva es fundamental para los negocios, siendo esencial para el \u00e9xito o fracaso de las empresas. Cada vez m\u00e1s y m\u00e1s organizaciones buscan herramientas que las apoyen en este proceso, generando conocimientos valiosos, informaci\u00f3n de calidad, competitividad en el mercado, innovaciones, y finalmente, resultados.<\/p>\n\n\n\n

Pero, \u00bfqu\u00e9 hacer a partir de la decisi\u00f3n tomada?<\/p>\n\n\n\n

Despu\u00e9s de la decisi\u00f3n: pr\u00f3ximos pasos<\/h3>\n\n\n\n

Es importante resaltar que la toma de decisiones es parte de un plan m\u00e1s grande y por s\u00ed sola no garantiza el resultado, que solo llegar\u00e1 cuando la decisi\u00f3n es, de hecho, implementada. Por lo tanto, debemos seguir tres etapas despu\u00e9s de la determinaci\u00f3n: la elaboraci\u00f3n del plan de ejecuci\u00f3n<\/strong> de la decisi\u00f3n, el desarrollo de una metodolog\u00eda de seguimiento<\/strong> del plan, para saber si realmente fue ejecutado y el an\u00e1lisis de los resultados<\/strong> generados de la ejecuci\u00f3n del plan.<\/p>\n\n\n\n

El plan de ejecuci\u00f3n consiste en determinar los objetivos de una decisi\u00f3n y desglosarlos en metas, que a su vez, se dividen en acciones operativas. Cada acci\u00f3n tiene un responsable, un plazo y un superior al cual el responsable por la acci\u00f3n se reporta.<\/p>\n\n\n\n

La metodolog\u00eda de seguimiento del plan controlar\u00e1 si las acciones est\u00e1n siendo ejecutadas en el plazo y si necesitan de otras acciones complementarias para lograr el objetivo final. Esta medici\u00f3n se lleva a cabo a trav\u00e9s de los indicadores clave de desempe\u00f1o (KPI) que son controlados constantemente. El indicador ayuda al gestor a comprender c\u00f3mo est\u00e1 su negocio y le permite identificar cu\u00e1les son los esfuerzos necesarios para lograr los resultados planificados.<\/p>\n\n\n\n

Y el an\u00e1lisis de resultados se da a trav\u00e9s de la revisi\u00f3n de lo que fue generado a partir del cumplimiento de las metas. \u00bfEran estos los resultados esperados? \u00bfNecesitamos volver a hacer una planificaci\u00f3n?<\/p>\n\n\n\n

Cuando el gestor verifica, por medio de informes que no se han logrado sus objetivos, necesita disponer de herramientas que le permitan tomar una actitud. Lo ideal es hacerlo en un sistema automatizado que controle los indicadores, metas, procesos y proyectos en un solo lugar. Lo que pocos saben es que las herramientas de BI apoyan a la toma de decisiones muy bien, e igualmente con toda la informaci\u00f3n de desempe\u00f1o de la empresa, los gestores carecen de mecanismos para ejecutar los cambios necesarios. La buena noticia es que existen otros programas de software de gesti\u00f3n estrat\u00e9gica que se proponen ayudar de este punto en adelante, lo que los vuelve complementarios.<\/p>\n\n\n\n

Mira el art\u00edculo publicado en el diario, haciendo clic aqu\u00ed.<\/p>\n\n\n\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Aprende por qu\u00e9 la inteligencia empresarial no es suficiente y c\u00f3mo convertir los conocimientos en acciones estrat\u00e9gicas para lograr resultados eficaces.<\/p>","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[],"Idioma-posts":[1169,1167],"class_list":["post-17622","post","type-post","status-publish","format-standard","hentry","category-estrategia-e-performance","idioma-posts-espanhol","idioma-posts-portugues"],"acf":[],"yoast_head":"\nIntelig\u00eancia empresarial n\u00e3o basta. \u00c9 preciso tamb\u00e9m agir - 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