{"id":17621,"date":"2016-03-17T16:56:52","date_gmt":"2016-03-17T16:56:52","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/como-fazer-desdobramento-de-metas\/"},"modified":"2026-02-24T15:08:11","modified_gmt":"2026-02-24T18:08:11","slug":"como-hacer-despliegue-de-metas","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/como-fazer-desdobramento-de-metas\/","title":{"rendered":"\u00bfC\u00f3mo hacer despliegue de metas?"},"content":{"rendered":"

Las metas son objetivos intermedios que llevan a la empresa a una conquista, como aumento de los ingresos, de la cuota de mercado o de la producci\u00f3n, por ejemplo. Las metas ayudan a mantener a la empresa en el camino correcto, utilizando todos los recursos para maximizar los resultados y alcanzar los objetivos estrat\u00e9gicos del negocio m\u00e1s r\u00e1pidamente. En definitiva, son las metas que llevan a la viabilidad de la estrategia empresarial.<\/p>\n\n\n\n

Muchas empresas planean sus metas y las dejan solamente en el nivel estrat\u00e9gico, algunas veces, van hasta el t\u00e1ctico, pero dif\u00edcilmente llegan al operativo, lo que impide que cada colaborador entienda su papel en el logro de los resultados y que realmente se comprometa con el trabajo.<\/p>\n\n\n\n

La mejor forma de garantizar que la empresa tenga \u00e9xito en el logro de sus objetivos estrat\u00e9gicos y sus metas es realizando el despliegue de objetivos<\/strong>, una t\u00e9cnica que consiste en compartir responsabilidades, determinando una meta para cada nivel jer\u00e1rquico de la empresa y as\u00ed generando un impacto positivo y en cascada en toda la organizaci\u00f3n.<\/p>\n\n\n\n

Por qu\u00e9 hacer despliegue de metas<\/h3>\n\n\n\n

El principal motivo por el cual debes hacer el despliegue de metas es garantizar el alineamiento estrat\u00e9gico en toda tu organizaci\u00f3n. Cuando tus empleados saben qu\u00e9 deben hacer, cu\u00e1les son sus objetivos dentro de la empresa, se sienten m\u00e1s part\u00edcipes de las decisiones, est\u00e1n m\u00e1s dedicados y comprometidos, lo que aumenta la productividad y, en consecuencia, tus resultados.<\/p>\n\n\n\n

Adem\u00e1s, es mucho m\u00e1s f\u00e1cil alcanzar los objetivos estrat\u00e9gicos del negocio, ya que hay m\u00e1s personas trabajando para ellos. El ambiente se vuelve m\u00e1s colaborativo, las personas ven sentido en sus actividades y est\u00e1n dispuestas a dar m\u00e1s para que la empresa alcance el \u00e9xito, despu\u00e9s de todo, el \u00e9xito tambi\u00e9n es de ellas.<\/p>\n\n\n\n

Los niveles de despliegue de metas<\/h3>\n\n\n\n

Cada empresa tiene una determinada jerarqu\u00eda, pero en general, podemos ver cualquier empresa en tres niveles: estrat\u00e9gico, t\u00e1ctico y operativo. El nivel estrat\u00e9gico es donde est\u00e1 la direcci\u00f3n de una empresa, los responsables por la planificaci\u00f3n estrat\u00e9gica. El nivel t\u00e1ctico son las gerencias, responsables por poner en pr\u00e1ctica el plan de acci\u00f3n establecido en la planificaci\u00f3n estrat\u00e9gica. El nivel operativo es la ejecuci\u00f3n, donde la mayor\u00eda de los colaboradores se encuentra.<\/p>\n\n\n\n

El despliegue de metas debe partir del estrat\u00e9gico para el operativo, considerando la distribuci\u00f3n equitativa de responsabilidades seg\u00fan la capacidad de cada sector y colaboradores de la empresa. Hagamos un ejemplo pr\u00e1ctico:<\/p>\n\n\n\n

Imagina que una de las metas de tu empresa es aumentar la facturaci\u00f3n en 40 millones al a\u00f1o, un total de 100 millones. Esta es una meta estrat\u00e9gica, el principal objetivo que guiar\u00e1 todas las acciones de la empresa de ahora en adelante. Tu empresa tiene cinco unidades de negocio, cada una contribuye de la siguiente forma para la facturaci\u00f3n total:<\/p>\n\n\n\n

    \n
  • Unidad 1: 30%<\/li>\n\n\n\n
  • Unidad 2: 20%<\/li>\n\n\n\n
  • Unidad 3: 20%<\/li>\n\n\n\n
  • Unidad 4: 15%<\/li>\n\n\n\n
  • Unidad 5: 15%<\/li>\n<\/ul>\n\n\n\n

    De esta forma, se distribuir\u00e1n las metas de ventas en el nivel t\u00e1ctico seg\u00fan estas participaciones, quedando de la siguiente forma:<\/p>\n\n\n\n

      \n
    • Unidad 1: 30 millones<\/li>\n\n\n\n
    • Unidad 2: 20 millones<\/li>\n\n\n\n
    • Unidad 3: 20 millones<\/li>\n\n\n\n
    • Unidad 4: 15 millones<\/li>\n\n\n\n
    • Unidad 5: 15 millones<\/li>\n<\/ul>\n\n\n\n

      Pero todav\u00eda tenemos el nivel operativo a considerar, entonces podemos distribuir esa responsabilidad entre todos, haciendo que los vendedores tambi\u00e9n tengan metas que cumplir. Vamos a tomar la Unidad 1 como ejemplo:<\/p>\n\n\n\n

        \n
      • Vendedor 1: 6 millones<\/li>\n\n\n\n
      • Vendedor 2: 6 millones<\/li>\n\n\n\n
      • Vendedor 3: 6 millones<\/li>\n\n\n\n
      • Vendedor 4: 6 millones<\/li>\n\n\n\n
      • Vendedor 5: 6 millones<\/li>\n<\/ul>\n\n\n\n

        Observa que las responsabilidades son iguales para todos en el nivel operativo. Pero, \u00bfser\u00e1 que este modelo es factible en cualquier mercado? \u00bfSer\u00e1 que todos los vendedores tienen el mismo desempe\u00f1o? \u00bfO es posible hacer el despliegue de metas de otra forma?<\/p>\n\n\n\n

        \u00a1Est\u00e1 atento a nuestro blog porque luego tendremos la continuaci\u00f3n de esta conversaci\u00f3n, con nuevas formas de despliegue de metas que pueden ser de tu inter\u00e9s! \u00a1Hasta luego!<\/p>\n\n\n\n

        \"Software<\/figure>\n\n\n\n

        <\/p>","protected":false},"excerpt":{"rendered":"

        Aprende a desplegar metas con eficacia, alineando los objetivos estrat\u00e9gicos con las acciones pr\u00e1cticas.<\/p>","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[],"Idioma-posts":[1167],"class_list":["post-17621","post","type-post","status-publish","format-standard","hentry","category-estrategia-e-performance","idioma-posts-portugues"],"acf":[],"yoast_head":"\nComo fazer desdobramento de metas? 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