{"id":17614,"date":"2016-01-26T15:06:36","date_gmt":"2016-01-26T15:06:36","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/bsc-funcionamento\/"},"modified":"2026-04-16T15:24:14","modified_gmt":"2026-04-16T18:24:14","slug":"bsc-en-marcha","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/bsc-funcionamento\/","title":{"rendered":"5 pasos para poner el BSC en marcha"},"content":{"rendered":"<p>Los <strong>planificaci\u00f3n estrat\u00e9gica<\/strong> es la que dirige las acciones de la empresa en el tiempo, establece la direcci\u00f3n a tomar para fomentar el crecimiento del negocio, identificar oportunidades de mercado y anticiparse a las amenazas. Tambi\u00e9n permite construir bases s\u00f3lidas para que la empresa avance sin miedo y conquiste un posicionamiento mejor. Sin embargo, poner la planificaci\u00f3n estrat\u00e9gica en pr\u00e1ctica todav\u00eda es uno de los grandes desaf\u00edos de los ejecutivos, ya que hay muchos matices a considerar en el momento de determinar el plan de acci\u00f3n.<\/p>\n\n\n\n<p>Una de las formas de poner su planificaci\u00f3n estrat\u00e9gica en pr\u00e1ctica es usando el BSC - <strong>Balanced Scorecard,<\/strong>, una metodolog\u00eda de gesti\u00f3n enfocada en mejorar continuamente el desempe\u00f1o de la empresa. Pero,\u00a0 \u00bfc\u00f3mo poner el BSC en marcha en tu empresa?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-defina-seus-objetivos-estrategicos\">Define tus objetivos estrat\u00e9gicos<\/h3>\n\n\n\n<p>El primer paso para implementar el BSC en tu empresa es saber cu\u00e1l es la direcci\u00f3n, para d\u00f3nde desea llevar tu negocio. Para ello, vuelve a evaluar tu visi\u00f3n empresarial y establezca objetivos a largo plazo, que orienten todas tus acciones de aqu\u00ed en adelante.<\/p>\n\n\n\n<p>\u00bfQuieres un ejemplo? Aumentar la cuota de mercado de la empresa en 5% en los pr\u00f3ximos 5 a\u00f1os, o elevar la cartera de clientes en 15% en los pr\u00f3ximos 3 a\u00f1os. Ve que los objetivos son claros y cuantificables. Una buena forma de establecer tus objetivos es la t\u00e9cnica SMART:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>I<\/strong>pecific (espec\u00edfico)<\/li>\n\n\n\n<li><strong>M<\/strong>easurable (medible)<\/li>\n\n\n\n<li><strong>La<\/strong>ttainable (alcanzable)<\/li>\n\n\n\n<li><strong>R<\/strong>ealistic (realista)<\/li>\n\n\n\n<li><strong>T<\/strong>imely (oportuno)<\/li>\n<\/ul>\n\n\n\n<p><a title=\"Lee tambi\u00e9n: \u00bfPor qu\u00e9 las empresas fracasan en la ejecuci\u00f3n de la estrategia?\" href=\"https:\/\/actiosoftware.com\/es\/blog\/ejecucion-estrategia\/\">Lee tambi\u00e9n: \u00bfPor qu\u00e9 las empresas fracasan en la ejecuci\u00f3n de la estrategia?<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-promova-o-alinhamento-da-sua-empresa-aos-seus-objetivos\">Promueve la alineaci\u00f3n de tu empresa a tus objetivos<\/h3>\n\n\n\n<p>Con los objetivos y metas proyectados, para que el BSC funcione de verdad, es necesario involucrar a todas las personas de la empresa. Comparte los desaf\u00edos a superar, demuestra el papel de cada empleado en la consecuci\u00f3n de los <strong>objetivos estrat\u00e9gicos<\/strong> y define metas personales para cada profesional.<\/p>\n\n\n\n<p>Concientiza a toda la organizaci\u00f3n sobre la implementaci\u00f3n del BSC, los motivos de ese cambio y c\u00f3mo el desempe\u00f1o de la empresa ser\u00e1 evaluado para que todos entren en el clima y contribuyan para mejorar los <a title=\"indicadores de desempe\u00f1o\" href=\"http:\/\/www.stratec.com.br\/es\/productos\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>indicadores de desempe\u00f1o<\/strong>.<\/a><\/p>\n\n\n\n<p>Descargue nuestro material did\u00e1ctico sobre Indicadores de Rendimiento<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-correlacione-acoes-a-resultados\">Correlaciona acciones a resultados<\/h3>\n\n\n\n<p>Cada acci\u00f3n desarrollada por los sectores de la empresa debe estar alineada a los <strong>objetivos estrat\u00e9gicos<\/strong> de la organizaci\u00f3n. La adquisici\u00f3n de un <a title=\"sistema de gesti\u00f3n\" href=\"..\/productos\/gestion-estrategica\" target=\"_blank\" rel=\"noopener noreferrer\">sistema de gesti\u00f3n<\/a>, por ejemplo, aporta agilidad a los procesos, mejora la productividad y consecuentemente, los resultados, por lo tanto est\u00e1 ajustado con lo que la empresa espera para el futuro.<\/p>\n\n\n\n<p>Del mismo modo, la contrataci\u00f3n de una consultor\u00eda en marketing puede traer mejores oportunidades de negocios, siendo tambi\u00e9n una inversi\u00f3n alineada a la planificaci\u00f3n estrat\u00e9gica y que traer\u00e1 un retorno financiero.<\/p>\n\n\n\n<p>Estos son algunos ejemplos de acciones que pueden ser parte de una soluci\u00f3n que la empresa busca y que son congruentes con los objetivos m\u00e1s comunes en el mundo corporativo, como aumento de ventas, posicionamiento de mercado y competitividad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-monitore-sua-performance\">Monitoriza tu desempe\u00f1o<\/h3>\n\n\n\n<p><strong>El Balanced Scorecard<\/strong> es una metodolog\u00eda de gesti\u00f3n, por lo tanto, es flexible para que puedas realizar los cambios necesarios en el tiempo. Sin embargo, si no mides los resultados de sus acciones, no tienes ninguna manera de saber si es necesario alterar el curso, mantener o descartar cualquier estrategia.<\/p>\n\n\n\n<p><a title=\"\u00bfQu\u00e9 modelo de gesti\u00f3n es el adecuado para su empresa?\" href=\"https:\/\/actiosoftware.com\/es\/blog\/metodologia-de-gestion\/\">Ve tambi\u00e9n: \u00bfQu\u00e9 modelo de gesti\u00f3n es el adecuado para tu empresa?<\/a><\/p>\n\n\n\n<p>En este sentido, el seguimiento de los resultados de la empresa es fundamental para que conozca tu ambiente de negocios y tome decisiones basadas en hechos y datos confiables. Si no tienes una herramienta de <a title=\"seguimiento de indicadores\" href=\"..\/productos\/gestion-estrategica\" target=\"_blank\" rel=\"noopener noreferrer\">seguimiento de indicadores<\/a>, un sistema de gesti\u00f3n empresarial completo puede ser bastante \u00fatil, ya que adem\u00e1s de almacenar, procesar y analizar los datos, proporciona informes que ayudan en la toma de decisiones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-implemente-melhorias\">Implementa mejoras<\/h3>\n\n\n\n<p>As\u00ed como el mercado es din\u00e1mico, tu empresa tambi\u00e9n lo debe ser. A trav\u00e9s del <strong>BSC<\/strong> tienes un panorama completo de tu ambiente de negocios y puedes actuar proactivamente para atender a nuevas demandas del mercado, anticiparte a las tendencias en productos y servicios y con eso mejorar constantemente el desempe\u00f1o de tu empresa.<\/p>\n\n\n\n<p>Ese ciclo de planificaci\u00f3n, ejecuci\u00f3n, seguimiento y ajustes nunca termina, a no ser que quieras ver tu empresa parar de crecer. Siendo as\u00ed, enf\u00f3cate en tus objetivos, desarrolla la estrategia y est\u00e9 atento a posibles cambios. \u00a1El BSC continuar\u00e1 apoyando todas tus decisiones!<\/p>\n\n\n\n<p><a title=\"\u00bfPuede la metodolog\u00eda OKR de Google sustituir al BSC?\" href=\"https:\/\/actiosoftware.com\/es\/blog\/la-metodologia-de-gestion-de-google-okr-puede-sustituir-el-bsc\/\">Lee de nuevo: \u00bfLa metodolog\u00eda de Google, OKR, puede sustituir el BSC?<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"150\" src=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png\" alt=\"Software de gesti\u00f3n estrat\u00e9gica\" class=\"wp-image-18587\" srcset=\"https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt.png 600w, https:\/\/actiosoftware.com\/wp-content\/uploads\/2018\/11\/bot-solicite-pt-300x75.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra los 5 pasos esenciales para implantar el Cuadro de Mando Integral (CMI) y alinear su estrategia empresarial con resultados de \u00e9xito.\"<\/p>","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[],"Idioma-posts":[1169,1167],"class_list":["post-17614","post","type-post","status-publish","format-standard","hentry","category-estrategia-e-performance","idioma-posts-espanhol","idioma-posts-portugues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.6) - 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