{"id":17607,"date":"2015-09-29T18:36:57","date_gmt":"2015-09-29T18:36:57","guid":{"rendered":"http:\/\/novosite.stratec.com.br\/empresas-execucao-estrategia\/"},"modified":"2026-02-24T15:08:11","modified_gmt":"2026-02-24T18:08:11","slug":"ejecucion-estrategia","status":"publish","type":"post","link":"https:\/\/actiosoftware.com\/es\/blog\/empresas-execucao-estrategia\/","title":{"rendered":"\u00bfPor qu\u00e9 las empresas fracasan en la ejecuci\u00f3n de la estrategia?"},"content":{"rendered":"

Es frecuente ver las empresas fracasando en la ejecuci\u00f3n de la estrategia. Seg\u00fan un estudio realizado por el Project Management Institute (PMI) en alianza con la unidad de inteligencia de la revista The Economist, en 2013, 587 ejecutivos globales senior fueron entrevistados y el 88% de ellos dijo que es importante entregar resultados basados en el plan estrat\u00e9gico. No obstante, los mismos ejecutivos reconocieron que en los tres a\u00f1os anteriores a la investigaci\u00f3n, 44% de los planes estrat\u00e9gicos delineados por ellos no fueron exitosos. \u00bfPor qu\u00e9 sucede eso? \u00a1Ve algunas razones a lo largo de este art\u00edculo!<\/p>\n

Procesos de gesti\u00f3n fragmentados<\/h3>\n

Las organizaciones exitosas en la ejecuci\u00f3n de la estrategia tienen como pr\u00e1ctica com\u00fan el alineamiento de sus procesos de gesti\u00f3n. De nada sirve mantener los procesos fragmentados en sus \u00e1reas sin el compromiso general. Frecuentemente, vemos que las estrategias globales no se comunican por la gerencia general al resto de la empresa y, por lo tanto, las unidades no comprenden c\u00f3mo trabajar juntas para alcanzar integraci\u00f3n y sinergia. Adem\u00e1s de eso, sin comunicaci\u00f3n, las \u00e1reas crean sus estrategias individuales que no son necesariamente congruentes entre s\u00ed.<\/p>\n

Para garantizar la unidad de la gesti\u00f3n estrat\u00e9gica, es importante crear una Oficina de Gesti\u00f3n Estrat\u00e9gica, que tiene como funci\u00f3n llevar la empresa a alcanzar su objetivo principal. \u00bfTe has dado cuenta que casi todas las empresas tienen un departamento de finanzas, marketing, recursos humanos, tecnolog\u00eda de la informaci\u00f3n, etc., pero, poqu\u00edsimas tienen un \u00e1rea para gestionar la estrategia? Aunque todos los colaboradores y gerentes de mayor responsabilidad est\u00e9n comprometidos con la ejecuci\u00f3n de la planificaci\u00f3n, es necesario tener una orientaci\u00f3n central, coordinando todos los movimientos.<\/p>\n

Uso equivocado del BSC<\/h3>\n

Muchas empresas ven el Balanced Scorecard como un proyecto que es conducido por un equipo multifuncional y al final de la creaci\u00f3n de indicadores de desempe\u00f1o, el l\u00edder del proyecto se vuelve el \u201cguardi\u00e1n de los indicadores\u201d, como si fuera el Vice presidente del Balanced Scorecard en la empresa. \u00c9l pasa a vigilar los indicadores, generar informes y sirve como consultor de BSC en la organizaci\u00f3n. Y para la mayor\u00eda de las empresas, el proyecto de BSC termina en ese punto, nada m\u00e1s. Se crea un nuevo sistema de supervisi\u00f3n, pero no existe la iniciativa de cambiar los procesos, implementar mejoras. De esa manera, no se utiliza todo el potencial de mejora continua del BSC.<\/p>\n

La diferencia de las empresas exitosas es que ellas se preocupan por modificar los procesos clave de gesti\u00f3n, con el objetivo de ejecutar efectivamente la estrategia.
\nSeg\u00fan los ejecutivos escuchados en la investigaci\u00f3n del PMI, la principal barrera para la implementaci\u00f3n de las estrategias es la falta de habilidades para gestionar el cambio (45%).<\/p>\n

La desorganizaci\u00f3n de la informaci\u00f3n<\/h3>\n

Cuando una empresa tiene muchos indicadores de rendimiento que gestionar y varias unidades de negocio, acaba teniendo dificultades para supervisar la ejecuci\u00f3n de objetivos y proyectos debido a la burocratizaci\u00f3n y a la falta de fiabilidad de los datos. Hay demasiadas fuentes de informaci\u00f3n que procesar en varias hojas de c\u00e1lculo, lo que acaba dificultando el proceso. Por lo tanto, invertir en un software<\/a> para sistematizar la alimentaci\u00f3n de datos y automatizar la generaci\u00f3n de informes, permite al equipo de la Oficina de Estrategia centrar sus esfuerzos en la mejora continua, identificando desviaciones, proponiendo innovaciones y realizando ajustes en la planificaci\u00f3n para guiar a la empresa hacia el \u00e9xito.<\/p>\n

Ve tambi\u00e9n \"5 motivos para evitar hojas de c\u00e1lculo - Actio<\/a>\"<\/p>\n

Texto inspirado en el Working Paper: KAPLAN, Robert S e NORTON, David P. \u201cCreating the Office of Strategy Management\u201d. HAVARD BUSINESS SCHOOL. Abril 2015 Disponible en: http:\/\/www.hbs.edu\/faculty\/Publication%20Files\/05-071.pdf<\/a><\/p>\n

\"Software<\/p>","protected":false},"excerpt":{"rendered":"

\u00bfPor qu\u00e9 las empresas no ejecutan la estrategia? <\/p>","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1246],"tags":[],"Idioma-posts":[1169,1167],"class_list":["post-17607","post","type-post","status-publish","format-standard","hentry","category-estrategia-e-performance","idioma-posts-espanhol","idioma-posts-portugues"],"acf":[],"yoast_head":"\nPor que as empresas fracassam na execu\u00e7\u00e3o da estrat\u00e9gia? - Actio<\/title>\n<meta name=\"description\" content=\"\u00c9 frequente vermos as empresas fracassando na execu\u00e7\u00e3o da estrat\u00e9gia. 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